The importance and significance of news propaganda

News propaganda includes five factors, such as consistency, typicality, universality, pertinence and timeliness, which are collectively called "five characteristics" of propaganda.

The most important link of news propaganda is the release of press releases, and the value of news propaganda is one of the criteria for news selection. News propaganda is a fact itself, which is beneficial to communicators and can prove or explain the qualities advocated by communicators.

News propaganda

(a) publicity activities to achieve the purpose of publicity in the form of news reports.

(2) Important remarks made through the news media. News and propaganda are two different forms of consciousness. News mainly reports and disseminates facts, while propaganda mainly disseminates opinions and attitudes and teaches people to be reasonable. But strictly speaking, news does not exclude opinions, and even expresses some opinions through facts in most cases. Propaganda to spread ideas to the audience often relies on facts, and sometimes even directly implies them. In fact, news and propaganda are * * *, but there are differences in the way and degree of using facts.

Expand information. All classes and political parties use news tools as propaganda tools. The integration of news tools and propaganda tools is the basis of the dialectical relationship between news and propaganda. All controllers of news media should try their best to use the influence of propaganda tools to exercise the mission of "propaganda, reporting and criticizing" society.

Newspapers are "a movement process of spreading ideas, social values and exchanging experiences". These representative arguments put the propaganda of news tools above everything else, which embodies the great propaganda function of news reports. In fact, some event news is not directly propagandistic.

News reports are all propaganda, which mainly comes from the subjective reporting motivation of news senders. But for a wide audience, not all news is propaganda materials. In most cases, readers, listeners and viewers come into contact with news mainly to understand the facts, accept the facts, are not interested in empty arguments, and even refuse opinions that are obviously not to their taste.

If the subject of the report chooses the facts properly, which makes the viewpoint hidden very cleverly and appropriately, it will be difficult for the audience to perceive the propaganda significance of the news and will unconsciously accept some propaganda intentions of the reporter. Because of this, the best way to express news reports is to speak with facts and influence the recipients with facts. This is both the art of reporting and the art of propaganda.

References:

Baidu encyclopedia-news propaganda