Briefly describe the characteristics of circulation industrial clusters

Characteristics of circulation industrial clusters

High spatial concentration.

An important feature of industrial clusters is spatial agglomeration, and the agglomeration degree of circulation industrial clusters is much higher than other industrial clusters. This feature is also determined by its industry characteristics. From the operator's point of view, businessmen always want customers to fill their doors. Therefore, the location of shops will often be in communities and streets where people gather and have high spending power. From the consumer's point of view, when shopping, consumers like to shop around, not only considering the price of goods, but also considering the hidden costs such as time cost and transportation cost. Therefore, the more the number and types of commercial enterprises in the cluster, the greater the attraction to consumers.

Obviously rooted.

Granovetter( 1992) divides embedding into relational embedding and structural embedding. The former means that economic subjects are rooted in personal relationships, while the latter means that economic subjects are not only influenced by personal relationships, but also rooted in a wide range of social networks. Enterprises in the circulation industry cluster often have the same commercial and cultural background and institutional environment, and the owners have frequent contacts, and various economic behaviors are deeply rooted in the local business language and trading rules. The tacit knowledge of business philosophy, technology and skills owned by enterprises in the cluster is spread through informal channels such as private meetings and exchanges, forming irreplaceable social capital.

The competition is fierce.

Most enterprises in the circulation industry cluster deal in the same or similar goods, and consumers are very sensitive to the price of goods, so there is often a high degree of competition among enterprises. Price strategy has become a competitive means often adopted by commercial enterprises. As far as the small commodity trading market cluster is concerned, there are many shops in the cluster with high density and rapid information dissemination. Therefore, as long as one store takes the lead in reducing prices, other stores will follow suit, leading to price wars, which will eventually lead to commodity prices tending to cost.

* * * Enjoy resources.

Enterprises in the circulation industry cluster are in a relatively narrow and stable geographical range, and they have the same business environment, social environment, cultural environment and consumption environment. Enterprises in the cluster have specialized suppliers, logistics suppliers, distribution centers, storage centers and so on. , it can reduce the transaction costs such as information search cost, transportation cost and storage cost of all enterprises in the cluster.

Functional complementarity.

Although the circulation industry cluster is dominated by enterprises engaged in circulation, other related industries are also part of the cluster, such as entertainment, consulting, finance and other service departments, and even include upstream production departments and downstream consumption departments. Enterprises compete with each other in various departments, but their functions complement each other in different departments, and they are isomorphic into circulation industrial clusters.