What is paper media?

Although the traditional media lags far behind the new media in communication mode and technology, it has the exclusive advantage of information providers. Professional news team, long-term brand, broad information channels and rich experience can't be created by new media in a short time, and new media can't easily replace traditional media. It's been around for a long time.

In the traditional sense, newspapers, magazines and other paper media have developed to the present, and there are still many forms of expression. For example, the newly created paper media with QR code paper towel as the carrier can combine online and offline well to achieve greater delivery effect.

Traditional paper media has such advantages. First, the human and material resources are abundant. Second, all traditional media have strong teams and advanced equipment, and news planning also has its own advantages and innovations. Third, the traditional media is experienced. Fourth, traditional media has outstanding regional characteristics.

New media such as online media face the whole country, so many advertisements with regional characteristics have no place in them. The characteristic of newspapers and television is that local audiences are often more interested in local news or information services. Fifth, traditional media has strong credibility and authority. The credibility of the media consists of several elements, such as correct orientation, high ideological level, main theme of public opinion, truth of news, elegant style, supervision of public opinion, brand characteristics, excellent news products and professional ethics.

Building credibility is a difficult process. After years of efforts, the traditional media has established a certain credibility, and journalists enjoy a high reputation among the public.