Does Daphne's complete withdrawal from e-commerce from physical retail affect sales?

On the evening of August 25th, a generation? Shoe king? Daphne International released its results for the six months ended June 30, 2020, and its turnover decreased by 85% year-on-year to HK$ 265,438+02 million. Although the profit attributable to shareholders increased by 63.77% year-on-year, it still lost HK$ 65,438+0.465,438+0 billion. At the same time, Daphne International also announced in the announcement that Daphne will completely withdraw from the physical retail business of high-end brands (including Chinese mainland and Taiwan Province Province).

As for the performance in the first half of the year, Daphne International said in the announcement that this was mainly due to the sharp drop in the number of Daphne's stores from 2,208 on June 30th, 19 to 293 on June 30th, 2020, and the huge impact of the COVID-19 epidemic on Daphne's store operation and consumer market.

The peak of Daphne International is 20 12. At that time, Daphne had 688 1 stores, but now it has been reduced to less than 300. Among them, in just 20 19, the total number of Daphne international stores has shrunk from 2,820 to 425, with an average of 6 stores closed every day.

Daphne is a brand of women's wear and shoes in China under Yong En International Group Co., Ltd., which was founded in 1990. Daphne series is divided into? D28D 18？ Its main target customers are women aged 20 to 45 and 15 to 30 respectively. At present, its products include women's shoes, men's shoes, children's shoes, women's clothes, bags and accessories.

After Daphne announced the retail closure, many people reported that they used to like to buy Daphne, but in recent years, its cost performance is still quite high, but the style is not good-looking. Many people also say that Daphne is really out of fashion. As consumers, many people go to retail stores to try on clothes and shoes, and offline consumption is already shrinking. Besides, Daphne will have a crazy sale every time the season is about to change, and the style is really ugly.