Internal and external problems many new car-making forces executives "collective departure"

Recently, there are a lot of new car-making forces layoffs, pay cuts, such as Bo County, Baiteng, Green Race and other new car-making forces have been close to the edge of the "collapse".

And from time to time, the exposure of various patterns of negative news, the new forces of car-making enterprises, is even worse:

Sales of only more than 1,000 units of zero-run car is being hundreds of owners of real-name rights, the ideal car caught in the spontaneous combustion storm, the Sailin automobile was reported by the real name of the embezzlement of state capital, the sky car was exposed to the cooperation of millions of dollars of fees, the ranger car research and development stagnant factory shutdown, qidian automobile! New car delivery repeatedly skipped, Baiteng Automobile owes some employees wages for several months, Boshun Automobile and 30% of the staff signed a letter of agreement to stay on duty, Azure released the financial report of last year's loss of tens of billions of yuan ......

Subject to the subsidy recession superimposed on the impact of the epidemic, the new forces of the car-making enterprises hard to get by. Capital enthusiasm gradually cooled, did not realize the profitability of the new car-making enterprises without exception to face the risk of "food". Salary cuts, layoffs in the new car-making enterprises has become a prairie fire, and the treatment of executives has also shrunk. 2020, a number of new car-making forces have been executives "out", "leave".

Interestingly, nearly half of these executives who left the new car-making, "returned" to the traditional car companies.

Deng Ling, former general manager of the brand public relations center and vice president of marketing at Hopscotch, has joined SAIC Datsun as deputy director of brand public relations and strategy.

Chen Xi, vice president of marketing and sales at Boshun Automobile, has left the company and announced that he has joined Chery Starway to take over brand marketing.

Weimar Automobile was revealed to be proposing a restructuring of its mobility division, with Liu Liqun, the former general manager of the mobility division, leaving in February.

Hyundai Motor said in a news release that it has appointed Xiang Dongping, former director and chief marketing officer of Sky Motors, as vice president of Hyundai Motor Group (China), deputy general manager of Hyundai Beijing, and head of sales.

Zhao Yuhui, former vice president of user center at Azera Motors, has joined Great Wall Motors as general manager of the user center at the Great Wall Sales Company;

Early in May, Cai Jianjun, executive vice president of AIC, said he would be leaving AIC, but did not announce his future destination.

On May 18, Zhu Jiang, vice president of user development at Azure, has officially joined Ford China on June 1 as head of the 727 team for the pure-electric project.

......

These "collective departure", leaving the new forces of car-making enterprises executives, in fact, most of the original from the traditional car companies, now, once again return to the starting point.

Once upon a time, new car-making enterprises were courted by capital, with high salaries and a new development platform to attract a large number of talents from traditional automobile enterprises, but today, new car-making enterprises are not only facing a shortage of product deliveries and funds, but also under the impact of the epidemic on the automobile industry, the ability to resist risk is generally weaker.

And in the turbulent financial market, the new car-making forces are now more difficult to raise funds. In the first quarter of this year, Chinese electric car makers received only $200 million in new financing, according to public data.

That is, there is no injection of funds, and their own production capacity and delivery capabilities, compared with those of traditional car companies, are worlds apart.

January to April, a total of 6,993 units of Azure delivered, Weimar cumulative delivery of 5,473 units, the ideal delivery is 5,782 units, Xiaopeng is 3,564 units, on average, the ranking of the top 4 of the average monthly sales of the new car-making is only about 1,363 units.

In contrast, the traditional car company BYD, in April new energy vehicle sales, even if the decline of 45.9%, also reached 12,995 units, January-April cumulative sales of 35,187 units.

On the other side, of course, there's Tesla on the rampage. In April this year, Tesla registered 4,633 new cars in China, with cumulative sales of more than 20,000 from January to April.

Under the attack of traditional car companies and Tesla, the already weak foundation of the new car companies is even more fragile. Some professional managers are best able to sense the pressure faced by the enterprises, and now the new car-making enterprises urgently need to realize their products and convert them into capital. Selling cars is the only way out for new car makers.

This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.