What is fine fine management

Taking the Internet as an example, enterprise refinement management can be understood as the whole marketing, through big data, build marketing cloud platform to achieve. Elevate the marketing to a strategic height to see, want to do "fine marketing" must be through all departments of the enterprise, all units, and all data, is to do "full marketing". The so-called total marketing, including omni-directional, all-employee, omni-channel marketing three aspects. All marketing: Throughout the various departments, whether it is the promotion of marketing, or membership marketing, etc., are integrated, the whole marketing of the various departments of the data aggregated together, through the analysis of these data, to master the user's precise information, the key is to the user's portrait tagging, know their own positioning of the product is what the product is selling point, etc., on different objects to take a different strategy to hit the pain points, to achieve conversion, and ultimately to know themselves, to know, to know, to know, to know, to know, to know, to know, to know, to know, to know, to know. Realize the conversion, and ultimately do know yourself, know each other, combat (sales) process. Omni-directional marketing: From collecting customers' personalized information and needs, pushing purchase suggestions and relevant promotional information, to providing cross-channel customer purchase experiences and inspiring relevant brand connections. Using technology to mine and analyze data to help companies discover customer thinking patterns, consumption behavior patterns, and guide product development and new technology direction. Omni-channel marketing: integrate and intelligently analyze user behavior data from multiple terminals such as APP, PC, WeChat, Wap, etc., to help enterprises open up external advertising and marketing, their own terminal platforms, membership marketing, commodity analysis and other business dimensions, and create a marketing ecosystem for the enterprise. So how to get through the whole enterprise marketing? This requires the use of professional marketing cloud platform to achieve, marketing cloud will be the enterprise up and down between the data through the integration of data resources, at the same time will be the enterprise marketing links buckle together, the various independent marketing combination into a whole, in order to produce synergistic effects. In order to get the intangible "data assets", these data assets are scientific, based on the final data to achieve precision marketing.