The future composition of e-commerce is 600 to 800 words, written by myself.

The future composition of e-commerce is 600 to 800 words, written by myself. I want to say that the imagination is beautiful.

Reality is very skinny. what do you think?

You know it when you are a business merchant.

I have been an e-commerce business for five years and don't want to do it.

The future composition of e-commerce uses 600 to 800 words to write how you plan your future and how to achieve it! You can write your own understanding of e-commerce, the prospect of the future of e-commerce, and then write how you will deal with the development of e-commerce, and then establish your own direction and goals, and write how to achieve it! Finally, look forward to the future ~ good luck ...

The 600-word understanding of e-commerce, written by myself, usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. "China Internet Marketing Network" Tinlu related articles pointed out that e-commerce covers a wide range, which can generally be divided into business-to-business or business-to-consumer relationships. In addition, there is a consumer-to-consumer growth model. With the increasing number of Inter users in China, the consumption mode of online shopping and bank card payment using Inter is gradually popularized, the market share is also growing rapidly, and e-commerce websites are also emerging one after another. The most common security mechanisms of e-commerce are SSL and SET. Definition of e-commerce: First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as the use of various electronic tools to engage in business or activities. These tools range from basic telegrams, telephones, broadcasts, televisions and faxes to computers and computer networks to modern systems such as NII (National Information Infrastructure-Information expressway), GII (Global Information Infrastructure) and the Internet. Commercial activities are all activities based on the demand activities of pan-commodities (physical and non-physical, commodity and non-commodity production factors, etc.). ) to the reasonable and legal consumption of pan-commodities except the typical production process. In a narrow sense, e-commerce is defined as mainly using interest to engage in business or activities. E-commerce is the general name of people who master information technology and business rules, systematically use electronic tools and engage in various activities centered on commodity exchange with high efficiency and low cost in modern society with highly developed technology and economy. This analysis highlights the premise, center, focus, purpose and standard of e-commerce, and points out the level and effect it should achieve. It is a stricter definition of e-commerce and reflects the requirements of the times. It emphasizes the central position of people in the system from a systematic point of view, organically links environment with people, people with tools, and people with labor objects, and defines e-commerce with system objectives and system composition, thus making it productive.

Seek adoption

What is the future prospect of e-commerce? The prospect of e-commerce is very good. We should know that e-commerce in China has just started. According to the survey, the coverage rate is around 30%. We must know that the coverage rate of these developed international e-commerce companies in the United States is above 80%. At present, e-commerce probably has B2C, C2C, B2B, platform-based and original brand models. Different models are very different, but they penetrate each other, and there is no specific distinction.

Future Forecast of E-commerce With the advent of 3G era, the interactive marketing of B2C e-commerce websites will also develop from two-dimensional SP message interaction and ASP page interaction to three-dimensional interactive marketing in 3G era, highlighting the experience function to a greater extent. For example, the website selling clothes, users' mobile phones can experience all different expressions of size, color, style and material very conveniently and at low cost, and accurately express them in the form of latitude such as images, sounds and data references; For example, in the B2C website of chain hotels, users can log in to WAP station with their mobile phones at any time, and keep abreast of the remaining room situation, real-time video of room environment, prices and discounts, membership card management and other detailed information. If they want to stay, they can directly place an order online, complete the business process and workflow through the buttons of their mobile phones, and realize the management of financial flow. This is a very low-cost business chain, and it is bound to be the mainstream trend of interactive marketing development of B2C websites in 3G era. Therefore, here, the author discusses the new interactive marketing model of B2C e-commerce websites in 3G era, sharing it with readers and discussing it with them, so as to attract more attention.

1. Schematic diagram of interactive marketing of B2C e-commerce websites in 3G era

In this logic diagram, the current main experience methods are very backward, especially in B2C and hotel industries such as clothing, which cannot be effectively experienced. We can only make some judgments and assessments based on life experience and cost risk. The main ways to communicate with consulting services and place orders are online ordering and call center telephone ordering.

In the 3G era, the online experience and ordering function of mobile phones will suddenly emerge. At present, the proportion of orders generated is basically 80% for call centers and 20% for online orders, which is the average proportion. In the 3G era, with the improvement of bandwidth, speed and interactive function, according to statistics, the interactive experience of mobile phones and online orders will probably increase from 0 to 40% in the future. This is a huge market and a huge industrial chain formed by the combination of wireless mobile marketing and B2C electronic websites in the 3G era.

Second, some innovations and selling points of interactive marketing of B2C e-commerce websites in 3G era.

One problem that must be solved in online shopping or mobile shopping is customer experience. In the era of two-dimensional plane, mobile phone mobile commerce marketing is limited to the business model of short message group sending. This interactive channel of short messages can only solve the experience of psychological integrity, but can not solve the three-dimensional perspective observation or experience of specific products. It is worth noting that the clothing industry, neither PPG nor Vanke Eslite, can solve the perspective experience problem of 3D models on the website. Because the access speed and the applicability and commercial operability of establishing mathematical models should be considered in the design. There is a B2C website called George White, which tried to achieve a 360-degree experience under the technical conditions at that time, but until now, there is no result. Combining wireless marketing with B2C websites to form a closed information flow chain in the 3G era can solve these problems and form the following innovations and selling points:

The first is the customer experience. In 3G era, customer experience can be completed online at any time. With the popularity of 3G mobile phones, Internet experience and mobile Internet access will gradually tend to low-cost WAP and monthly experience. As long as the cost in this respect does not drop, it will be difficult to implement the new model. You can think about it. If a person is allowed to use his mobile phone to experience surfing the Internet, he will consider deducting the extra mobile phone fee every minute, and his purchase and experience will fail. Even he won't experience surfing the internet on his mobile phone because of this cost, which is also an obstacle to the promotion of 3G.

The second is timely interaction. Specifically, through the cooperation of video stream, data stream and sound stream, customers can directly and conveniently have a direct video conversation with the sales girl or customer service girl who sells products through the microphone and camera of the mobile phone, and communicate with each other in the most informative way to facilitate the transaction.

The third is to realize wireless search. Now you can surf the Internet and search on Baidu and Google, including tintin map on the route. , all on the computer and keep the computer online. In the 3G era, customers can shop on the B2C website and search for similar products at any time, which realizes the comparison and selection of similar products on mobile phones, and provides a guarantee for customers to master the catalogue and bargain.

The fourth is to realize multimedia streaming advertising. Customers can surf the Internet through their mobile phones, and they can download the video streaming information of B2C websites to their mobile phones at any time, and play it in a way that can be recognized by AVI, MP4 or any mobile phone, which will also drive the rise of another industry in the 3G era, namely the mobile media streaming advertising industry and the corresponding advertising companies. This kind of rise will appear in the form of interactive media, but it will mainly be B2C sales, and its manifestations are different under the new situation.

The fifth is to get rid of the payment restrictions and realize the direct payment function of mobile phone bills. There is no discussion here.

Third, 3G era B2C e-commerce website interactive marketing mode of operation

Although traditional services still occupy the majority of 3G services in general, the growth of 3G characteristic data services is very obvious, especially some services combined with the Internet have bright prospects, which will help solve the problem of operators' income not increasing, and help operators in developed countries even more.

(A) Japan's experience

According to the data, Japan's mobile communication industry has gone through three stages. The first long wave was before 2000, characterized by a sharp increase in the number of mobile phone users using voice services; The second long wave was from 2000 to 2007, and the mobile service began to develop from voice communication service to value-added service. The third long wave is that after 2007, the market tends to be saturated, the competition is more intense, there is a trend of tariff quotas, and mobile communication services are more personalized, ubiquitous and seamless. In order to solve the development problem in the third long wave, NTT DoCoMo of Japan began to promote the monthly data communication package and the monthly mobile Internet content plan. As of June 2007, the monthly subscription plan of mobile Internet content has reached 65.438+0.227 million users, with ARPU worth 340 yen and annual income of 50 billion yen, making it the fastest growing business of NTT DoCoMo. "

From the development of NTT DoCoMo's 3G service, the charm of the mobile Internet combining 3G and B2C can be seen. Furthermore, if 3G is combined with the B2C website of Web2.0, a new "chemical reaction" may occur.

By August 2008, there were more than 26,543.8 billion Internet users and 520 million mobile phone users in China. The continuous improvement of 3G network capability and the development of Web2.0 gave birth to Mobile2.0, which produced many new services, such as mobile community, mobile RSS, mobile blog/podcast, etc., enhanced the interactivity of 3G services, and embodied the Internet purpose of everyone's participation and co-construction. At the same time, due to the advantages of mobile network in authentication and billing, it is conducive to the balance of business content and network capacity, and avoids the disadvantages of traditional Internet such as free operation and P2P exhausting network resources, so mobile Internet may be more successful than traditional fixed Internet.

(B) China Mobile's attempt

At the beginning of 2008, China Mobile started the trial operation of B2C business. Users can use their mobile phones or the Internet to log on to the B2C website named "Mobile Audio-visual Books and Books Club", and then buy DVD, records, books and other goods, and pay by mobile phone bill. It is understood that at present, the "Mobile Audio-visual Reading Club" is only put into trial operation in Guangdong and Hubei provinces nationwide, and Hunan, Shanghai, Jilin, Tianjin, Zhejiang, Liaoning and other provinces will be opened in the future. Relevant persons of China Mobile also said that the trial operation project in Guangdong has been delegated to Guangzhou Branch and will be extended to Guangdong Province in the future.

The biggest difference between "Mobile Audio-visual Book Club" and e-commerce websites such as Taobao and Zhuo Yue is that users can pay directly with their mobile phone bills, without any third-party online payment, and the cost of goods will be directly deducted from the mobile phone bills. However, during the trial operation, only GSM users of China Mobile can use this payment method, and their mobile phones need to be registered and activated. China Mobile has limited the upper limit of phone bill payment for each mobile phone number. The default opening date is 50 yuan/month, and users can apply to increase the consumption limit, up to 150 yuan/month.

At present, due to policy and other factors, the development of domestic mobile payment is not smooth. China Mobile is not a financial institution, with many restrictions on mobile payment and small payment amount. At the same time, only through the joint venture between China Mobile and China UnionPay can mobile micropayments be used. However, it is revealed that "Mobile Audio-visual Books Club" is not a mobile micropayment channel with linkage advantages.

The model suggested by the author

The author suggests that in the 3G era, in order to make a difference in business transactions, B2C websites can design some operating modes on the basis of China Mobile's current attempts. Details are as follows:

First, reach a cooperation agreement with 3G operators, and reach an agreement on the payment and refund of mobile phone fees. In other words, customers can shop directly with their mobile phones, and the mobile phone charges are directly deducted as payment, and the website delivers goods to customers. After that, the website will settle the phone bill with 3G operators, forming a series of processes.

Secondly, the B2C website forms a seamless connection between the foreground and the background, and realizes automatic management on the basis of the same database. Due to the limitation of payment, the current B2C website has formed a mature ordering system, which can be improved on this basis.

Third, complete the construction of the existing B2C website API interface. The construction of this interface is mainly a node for 3G operators to issue logistics delivery notes and settle accounts in the future after customers pay by mobile phone.

With the completion of these three key points, the interactive marketing model of B2C e-commerce in 3G era has basically taken shape.

Four. Concluding remarks

With the advent of 3G era and the development of network technology, and the blowout development of B2C mode since 2007, farsighted operators should first calmly think about how wireless mobile marketing and B2C e-commerce marketing in 3G era can combine with each other to form a new business model with a mature and closed industrial value chain. This will be realized in the next few years, and the specific implementation method is unknown. But now our discussion on the interactive marketing operation mode of B2C e-commerce in 3G era is undoubtedly of great forward-looking value. Therefore, the author writes here, hoping to give some reference to relevant people.

The future development of e-commerce can start from two directions:

First, find an e-commerce company to do customer service or logistics work. This entry barrier is low, which is very helpful for people who have no experience in e-commerce.

Second, in the case of satisfying the above item, you have already opened a Taobao shop and understood the Taobao process. Now the store manager will start your e-commerce trip.

How to go the rest of the way is up to you!

The future development of e-commerce The future development of e-commerce has the following trends:

First, the trend of intelligence.

It can be regarded as the vertical development of e-commerce. With the rapid improvement of software and hardware technology, the contradiction between the expanding scale of e-commerce websites and the increasingly personalized needs of consumers is expected to be solved. "Intelligent virtual shopping guide robot" can rely on cloud computing and other technologies to intelligently process the massive data resources of future websites and provide consumers with more humanized services. At the same time, people can use intelligent technology to integrate various cross-platform information more effectively and quickly. For example, according to the operating characteristics of netizens' consumers in the operation process and the historical operating information of consumers called from external databases, an optimization scheme is generated to meet consumers' personalized real-time needs in time and quickly, and ultimately improve the consumption experience, increase the consumption conversion rate, and increase consumer satisfaction and website stickiness. In the field of B2B, relying on intelligent technology, information will be further commercialized. All kinds of information will be collected and arranged more intelligently for customization by business users. Intelligent data analysis function can help commercial customers upgrade from simple data processing business to intelligent database mining, and provide more valuable decision-making reference for enterprises.

Second, the trend of extension.

It can be regarded as the horizontal industrial expansion of e-commerce. E-commerce will expand from the current online transaction focusing on goods and services to all aspects of industry operation. Within the enterprise, e-commerce elements will penetrate into enterprise management and internal business processes; In the field of external industrial clusters, the development of e-commerce will drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics distribution and location service. In addition, it will also guide the innovation and upgrading of surrounding related industries, such as using intelligent remote water, electricity and coal meters for remote automatic meter checking and billing. These innovations, in turn, will promote the continuous upgrading and expansion of e-commerce models.

Third, the standardization trend.

The e-commerce market will be further improved and standardized. With the improvement of the market and the introduction of relevant laws, suppliers of goods and services will be more standardized and self-disciplined in the aspects of pre-sale quality assurance, promotion during sale and after-sales service delivery. Not only will the living space of fake and shoddy goods such as Taobao and Paipai become smaller and smaller in the future, but with the continuous deterioration of the global environment and the gradual change of social values, consumers' awareness of environmental protection and low carbon will gradually emerge, which will further affect the e-commerce field and integrate environmental protection concepts into the industry. In this process, the introduction of some relevant laws and regulations will force e-commerce to gain a competitive advantage through standardized operation.

Fourth, the trend of division of labor.

With the continuous development of e-commerce in horizontal and vertical fields, more and more professional service-oriented websites will be filled in all intermediate links of the whole e-commerce industry chain, and more and more websites such as rebate network and lowest price network will be located between consumers and e-commerce websites for professional resource docking. In many intermediate links, such as between websites and logistics, between advertising promotion and between bank payment systems, there will be specialized division of labor institutions to improve the efficiency of the whole industrial chain and reduce the system cost. Such websites will continue to innovate in function and application.

The regionalization trend of verbs (abbreviation of verb)

Due to the imbalance of China's economic development, the differences in regional living standards, natural conditions, customs and education levels lead to the differences in the structure of netizens, which will certainly show regional differences in the development of network economy and e-commerce. Taking the fast-growing group buying websites as an example, regionalized operation shows irreplaceable importance in the operational capacity of Meituan.com, Handan.com and Nuomi.com ... In the future, e-commerce services will develop from a block-based business model to a segmented market model, and localized e-commerce models that are more in line with local living habits will emerge one after another, and the individual needs of regional groups will be met.

Sixth, the trend of popularization.

In the process of China's economic development to the central and western regions and urbanization construction throughout the country, the wider urban and rural areas outside the traditional big cities will become a huge market. In this way, in addition to the conventional e-commerce industry, various new requirements will be put forward according to the characteristics of e-commerce, such as distance teaching, distance medical consultation and distance training. This will be greatly developed, and more people will participate in the increasingly popular e-commerce services.

Seven. Internationalization trend

The internationalization trend of e-commerce has historical inevitability. China's network economy has become a hot spot of international capital investment. On the one hand, the direct injection of international capital will accelerate the improvement of the overall strength of China's e-commerce, narrow the gap between China's e-commerce enterprises and their international counterparts, and finally realize the "going out" for global consumers; On the other hand, the localized investment and operation of international e-commerce in China can not only improve the ability of China e-commerce enterprises through competition, but also bring professional channels for China SMEs to show themselves around the world. This kind of interaction, integration and infiltration between internal and external parties will be an indispensable development link of e-commerce in the future.

What is the future of e-commerce? Perhaps in the future, the e-commerce model is already in the elimination stage, and the future will be decided by the consumer user group!

My future e-commerce career composition 100 words. I have been looking forward to becoming an e-commerce clerk and making contributions to everyone.

Perhaps, there are many things I don't understand, but I am single-minded. Maybe, I won't understand this pressure, but I will resist. Maybe I'm just naive for a while, but I will stick to it forever! probably ...

Some people may ask: Why do you want to be an e-commerce member? Are you curious? "No, I just think I want to contribute to the country, and I like it. Maybe I can. I really can. ...

I don't like any famous jobs. What's wrong with being an e-commerce clerk Do you have to be a great scientist? In fact, choose whatever you like, don't be sad, stick to your own ideas!

This is the process of growing up. I have to study hard to be an e-commerce clerk. I also hope that everyone can persevere and study hard! Become the pillar of the motherland!

What is the future demand of e-commerce?

With the advent of the information age, China's IT industry has developed rapidly. At the same time, the information industry with high technology content and high added value has become the most important means for China to maintain sustained economic growth.

The branches of the enterprise are all over the country, and the customers of the enterprise are all over the world, which greatly increases the cost of the enterprise and brings certain difficulties to the daily operation of the enterprise. So how to make the employee training in place and save money? How to make enterprise's customer support do well and labor-saving? These are all problems that need to be solved urgently at present.

Application:

You can have one-to-one real-time communication with people in the organization by logging into the video conference system, including audio-visual interaction, text communication, data conference (file transfer, program sharing, desktop sharing) and so on. Through the organizational structure of the system, you can easily find any user contact, even if the two sides don't know each other.

Through the video conference system, one-to-many and many-to-many audio-visual interaction, text exchange, data conference (file transfer, program sharing, desktop sharing) and so on can be realized. , you can also add ordinary telephones to the meeting, so that you can join the meeting at any time even if Lin Hui is away on business. The conference can be initiated from a web page or directly through the instant messaging system ET.

Use the program sharing function of video conference system, local files, powerpoint files, excel tables, etc. It can be shared in the meeting, and anyone in the meeting can see the files shared by * * * *, just like watching them directly locally, with high real-time performance. Through this training mechanism, training materials can be updated quickly, and the latest information can be received even in remote places, so as to truly keep pace with the times.

Online training function can be used to let students who need to participate in training directly log in to the system, and conduct operation training on common systems such as related new system software/new office system, so as to reduce daily travel expenses and improve the core competitiveness of enterprises.

Application effect:

When video conferencing is used to strengthen communication with customers and suppliers, more new business opportunities arise. Quick and regular contact helps to build loyalty and understanding. Everyone is more focused on the goal of unity. Even most employees can work outside the company. Using video conferencing, the company can reduce the demand for employees, and the result is to enhance team morale.