How to do a good job of investment

Investment planning to achieve an accurate target positioning, to have a strategic height, overview, based on the long term. To know themselves, grasp the advantages, to break through the stereotypes, another way to seek new and realistic. At the same time to grasp the timing, moderately ahead.

1, to determine the investment objectives

(1) to achieve the investment objectives;

(2) around the positioning of the investment industry, a wide range of reserves of potential customers;

(3) to expand the investment channels;

(4) to develop a detailed investment program.

To consider two factors: First, the feasibility of the program. The development of the investment program should be realistic and can be achieved through efforts. Second, the program optional. The development of different programs, so that decision makers can select the optimal program.

2, collect information

Collection of information is the most important part of the investment work, the amount of information, the width of the information surface determines the amount of investment in a timely and efficient way to improve the conversion rate into investment fruits.

The key points to grasp: (1) understand the relevance of information; (2) access to information channels; (3) information processing capacity in a timely manner. Information has a timeliness, to improve the information to improve the value of the transformation of the information to improve the amount of information.

Two, the establishment of investment promotion agencies operating mechanism

One is to establish the investment promotion organization mechanism, there is no sound organizational mechanism, investment promotion activities will not be carried out in an orderly manner to achieve the desired results. Investment promotion organization mechanism, must do a good job of investment promotion organization and organizational behavior in two aspects.

The second is to establish a sound investment decision-making mechanism, investment decision-making must be based on certain procedures, focusing on the elements of decision-making, pay attention to certain principles and art, must be in line with the overall goal of investment, in line with the direction of economic and social development.

Third, the establishment of investment management mechanism, according to the investment work carried out in chronological order, the main target management, process management and performance management, in order to improve the efficiency of investment and work order, the formation of follow-up advantages, and improve the comprehensive potential of investment.

Fourth, the establishment of effective incentive mechanism for investment, mobilize the enthusiasm of all aspects of investment, and promote the maximization of the target effect.

Three, do a good job of publicity and promotion of investment resources

1, project packaging

According to the positioning of the investment, the resources to be promoted qualitative analysis, the production of operationally strong investment electronic promotional materials. The content includes:

(1) city introduction, transportation advantages, economic conditions;

(2) introduction of the recommended resources: resource location map, project introduction, functional positioning, planning indicators, floor plans, effect diagrams, cad electronic diagrams, the surrounding resident population and future development plans;

(3) mode of cooperation, supportive policies and so on. Standing in the position of first-time investors, to answer their most concerned questions.

2, the production of investment brochures

According to the electronic publicity materials, the production of beautiful investment brochures and so on.

3, the media publicity and promotion:

(1) advertising, news momentum.

To arouse the initial interest of the community, investors, the launch of the proposed promotion of the positioning of the concept of resources.

(2) Holding expert seminars.

Holding expert forums will create a better publicity effect in terms of breadth of publicity, depth of promotion, and heat of atmosphere.

(3) Holding a resource promotion meeting and press conference.

Invite interested investors and potential investors as well as the news media to participate, to seize the investment business focus, enhance the influence, extended to the local investment in industrial projects, targeted promotion and publicity, press releases.

Four, expand investment channels, mining investment information

Master investment development trend, optimize the choice, the use of effective investment methods and ways to improve the level and efficiency of investment

1, focus on promoting targeted investment

Based on the proposed promotion of resources, for each resource characteristics and advantages, in-depth analysis and research, to determine the investment target, directed investment.

With the flow of international capital to the Chinese mainland, the investment promotion work presents to professional investment, to the systematic investment, to the industrial tilt investment, to the environmental highland investment, to the scientific investment, to the high-quality project investment, to the park to promote the trend of investment gathering.

Get a good grasp of the investment trend, is conducive to innovation with the times to attract investment ideas. An important step in attracting investment is to use all possible ways and means to achieve success in investment.

2, strengthen the "go out" investment

(1) to strengthen the major economic sectors with the provincial and municipal contacts, make full use of the provincial and municipal departments of the platform advantage of a wide range of collection of investment information, broaden the source of information channels.

"Going out" to the north of Guangzhou and other major cities in the leading industry enterprises to form investment promotion team, according to the potential investment in the reserves of developers, fixed-point, positioning, orientation "go out" field visits, targeted "One-on-one" focus on publicity, and strive to achieve substantial progress.

(2) Improve the way of attracting capital, open up a new way of using foreign capital

The strategy of introducing foreign capital should be based on the optimization of the industrial structure as the goal, the introduction of substitution and export-oriented combination.

To improve planning, integration of resources, around the local leading industries, key projects to develop the use of foreign investment and investment promotion of the overall arrangements and deployment, mobilization and organization of local resources, including natural resources, enterprise resources, human resources, etc., to form a unity of purpose of the overall synergies, and focus on resources to engage in investment promotion