Collection of Detailed Data of Traditional Chinese Medicine Culture in Chen Liji

Chen Liji was founded in the Wanli period of the Ming Dynasty (A.D. 1600). It is the oldest Chinese patent medicine enterprise in China and the oldest famous brand enterprise in Guangzhou. Chen Liji has experienced more than four centuries of development, leaving behind legendary stories such as the founder Chen Li Jiro's salvation, the tribute of medicinal materials to Empress Dowager Cixi, the imperial gift of the Tongzhi emperor, and the advertising song becoming a revolutionary secret code. It also left historical traces containing modern marketing concepts and management ideas. For example, Chen Li took turns as a manager, which was comparable to the shareholding system reform, took social responsibility to build a brand, and created a technological innovation in wax shell packaging. Since its establishment, Chen Liji has been serving the society, promoting the modernization of traditional Chinese medicine, and promoting the history of traditional Chinese medicine and Lingnan traditional Chinese medicine culture with the enterprise concept of "honesty-based, wholeheartedly helping the world".

Basic Introduction Chinese Name: Chen Liji Traditional Chinese Medicine Cultural Heritage Level: The Second Batch of National Intangible Cultural Heritage List ApprovalNo.: Guofa [2008] 19 Approval Date: June 7, 2008 ProjectNo.: 971VII-1Reporting Unit: Guangzhou Chen Liji Pharmaceutical Factory Traditional Chinese Medicine Culture, Origin, Chinese medicine culture was selected into the second batch of national intangible cultural heritage list determined by the Ministry of Culture in the State Council in June 2008. Declaration of Chinese medicine culture in Chen Liji: published by Guangzhou Chen Liji Pharmaceutical Factory: 971ⅸ-1kloc-0/From the perspective of the development of Chen Liji, the core of Chinese medicine culture is "honesty-oriented; The cultural tradition of "saving the world" According to legend, there is a touching story about the founding of Chen Liji. It was founded by a businessman named Chen and a businessman named Li in Nanhai, Guangdong. Its name has a history. First of all, Chen and Li each take a word to show eternal cooperation, and at the same time contain the meaning of "helping each other in the same boat and helping the world with one heart"; Secondly, to run a pharmacy, we must have the desire of "saving the world with heart", which has far-reaching influence. The production technology of wax-shell pills was pioneered, which enriched the connotation of traditional Chinese medicine culture in Chen Liji. After Chen Liji was founded, he devoted himself to collecting folk ancient prescriptions and proven prescriptions, introduced various medicines through unique processing, and created the formula of wax-shelled honey pills. According to the research of Zhu Sheng, a senior engineer of China Medicinal Materials Company, the wax-shell pill type originated in the early Qing Dynasty and was initiated by Chen Liji. The source is "Tong Ren Tang in the north and Chen Liji in the south". As one of the earliest pharmaceutical enterprises established in China, "Chen Liji" occupies a special page in the history of traditional Chinese medicine culture in China with its long history, and was awarded the "Time-honored Brand of China". Development company founded by Guangdong Nanhai businessman Chen and businessman Li. 198 1 year, UNESCO entrusted Beijing College of Traditional Chinese Medicine and Beijing Science and Education Studio to make a TV video with wax pills produced by Chen Liji Pharmaceutical Factory, as a representative of China traditional Chinese medicine culture, and spread it to the world. As a representative of Guangyao, Chen Liji became one of the three major Chinese medicine cultures in the late Qing Dynasty. During the imperial examinations in the late Qing Dynasty, officials and businessmen gathered in Beijing every time. In order to make the goods flow smoothly, our products were shipped to Beijing for exhibition in time, so we gradually established a reputation, known as Guangyao, and sold to remote provinces and regions. According to historical records, a Zhuifeng Suhe pill from Chen Liji can be sold for a silver dollar in Nujiang and Xishuangbanna. At that time, there were three famous Chinese patent medicine manufacturers: Chen Liji in Guangdong, Tong Ren Tang in Beijing and Hu Qingyutang in Hangzhou.