What are the classification of promotional films?

There are two main types of promotional films from the content, one is the corporate image film, the other is the product direct marketing film. The former intuitively and vividly show the product production process, highlighting the functional characteristics of the product and how to use. So that consumers or dealers can understand the product in depth. Create a good sales environment. The direct use of corporate videos are: promotional sites, project negotiations, exhibition activities, bidding, investment, product launch, unified channels in the product image and publicity model.

Corporate propaganda

Corporate propaganda film is mainly a stage summary of the dynamic art of broadcasting, looking back, looking to the future, which is the traditional core clues inherent in the enterprise propaganda film, with the communication concept of the increasingly perfect and advanced, the traditional enterprise propaganda film of the same way of dissemination gradually began to let people appear aesthetic fatigue, film and television advertising companies in the search for a breakthrough in the creative way of enterprise propaganda film, standing in the enterprise propaganda film, the company's creative way of the breakthrough, the company's creative way of the breakthrough, standing in the enterprise propaganda film. Film and television advertising companies are looking for a breakthrough in the creative approach to corporate videos, standing at the height of the corporate image, the corporate philosophy and corporate culture to carry out in-depth excavation, so that the elements of the enterprise promotional video show are relying on the essence of corporate culture, or through the form of the story, or through the form of three-dimensional intersection of the corporate image of the strategic level of publicity and dissemination, and at the same time, with the help of the new media communication platform for the follow-up of the enterprise communication to provide a strategic level of service!

The overall image of the enterprise, such as development history, corporate management, technical strength, manufacturing equipment, quality control, market development, cultural construction, brand building, development strategy and other aspects, to give a concentrated and in-depth display, to establish the brand, enhance the image, highlight the purpose of culture.

Producing a comprehensive reflection of corporate products, technology, equipment, talent and the environment of the feature film is the most common and most direct method. Corporate image of the promotional film as a business card, just put the CD-ROM to the DVD player, you can easily go to understand the spirit of an enterprise, culture and development of the situation, and no longer need to spend more time to the customer to do a boring introduction.

Product publicity

"Wine is also afraid of the deep alley," even if how good the product as long as a little inattention may be squeezed out by competitors. Undoubtedly, to improve product awareness and improve corporate image is an important issue in front of every business decision makers. Shooting and production of product promotional videos is an effective means to achieve this goal, product feature films can play a role in the marketing of products, "four or two pull a thousand pounds" role.

Activities

Companies to organize dealer conferences, celebrations, education and training sessions, personal wedding activities, etc., the same can be filmed, edited and produced into a perfect documentary, leaving a permanent collection.

Image publicity

Image publicity film to convey the brand image, corporate culture, service concept, professional strength, project results and other comprehensive information. Using a unique creative framework, beautiful camera images, smooth film and television language, combined with three-dimensional animation, virtual reality technology, highlighting the extraordinary quality and grandeur of the enterprise.