How to grasp the pain points of fans in Tik Tok live broadcast room?

How to grasp the pain points of fans in Tik Tok live broadcast room?

The anchor has been shouting hard, but he can't catch the pain points of the audience, and the order volume is very low. What should I do?

Many anchors complain that Tik Tok has few fans, Tik Tok's works are difficult to shoot and play, the live broadcast room is not very popular, and small and medium-sized anchors have difficulties in survival. They can join the palace and support all the rewards.

First of all, what kind of audience do you have?

The first fan has a clear shopping demand, and he comes to your live room to buy things. For this kind of fans, all you have to do is make sure that their shopping experience may become your long-term fans.

First, we must ensure the quality and cost performance of products.

Second, provide thoughtful delivery, answering questions and after-sales service.

Third, you can guide such fans to join the fan base or join your members. Send regular membership benefits to fans.

The second kind of fans can buy or not. For this kind of fans, the anchor needs to explain the advantages and functions of the product clearly. Create a usage scenario for the product. For example, in the beauty studio, you can cooperate with some explanations, makeup paintings and makeup artists to cooperate with your product sales.

The third kind of fans come to your live room to see if there is any shopping demand. For this kind of audience, the anchor can emphasize cost performance and limited time benefits. Change the text according to the situation of fans. For example, a razor is being sold in the live broadcast room, and female viewers have no shopping demand for razors. At this time, the anchor can turn the speech into "You can try to buy this for your father and boyfriend."