The significance of China's travel agency in international competition

Analysis of the international competitiveness of China's travel agency industry - International competitiveness is the productivity of a country's particular industry as reflected by the sale of its products in the international market. It measures the extent to which the products produced and services provided by a country's industry meet the requirements of the international market under free and fair market conditions. Travel agency industry in the opening up of the competition faced by the international competition. Therefore, correctly analyzing and assessing the international competitiveness of China's travel agency industry is of great practical significance. (A) Porter's theory of competitive advantage to analyze the international competitiveness of China's travel agency industry

The direct factors affecting the international competitiveness of the travel agency industry are two: one is the cost; the second is the product differentiation. And the factors that determine or affect the cost and product differentiation are various, they constitute the indirect factors affecting the competitiveness of travel agencies. These indirect factors have a wide range. The famous expert on international competitiveness of industries, Prof. Porter of Harvard University of the United States, has summarized them scientifically. He believes that whether a country's industry is competitive is determined by the following factors: (1) Factor conditions. The factors necessary for industrial development include human resources, material resources, knowledge resources and capital resources. There are general factors and specialized factors. Among them, specialized and advanced elements, such as specialized talents, professional technology and facilities are more capable of creating lasting competitive advantages for the industry. (2) Demand conditions (domestic demand). The influence of domestic demand on industrial competitiveness is mainly realized through the structure of domestic buyers and the nature of buyers. If a country's buyer demand is ahead of other countries, it can motivate domestic firms to develop high-quality and novel products to meet these demands, prompting industrial upgrading and international leadership. In addition, sophisticated and discerning buyers can put pressure on domestic firms to establish higher standards in areas such as product quality and service. (3) Support industries and related industries. Supporting industries refer to a number of industries that provide factors and services for a particular industry. Related industries refer to industries with complementary characteristics. Supporting industries and related industries are useful in that they may promote industrial innovation and exert competitive pressure on industries. ( 4) Enterprise strategy, structure and competition. Reasonable choices made by enterprises on them are conducive to the improvement of overall competitiveness. ( 5) Government behavior. The government can exert influence on enterprises and industries through subsidies, investment, education, regulation of capital markets, setting quality standards and competitive conditions. (6) Opportunities. Opportunity refers to those unexpected events beyond the control of enterprises, such as changes in demand, technological innovation, exchange rate changes, etc., will also have an impact on industrial competitiveness. The above 6 kinds of main factors that determine the international competitiveness of the industry interact with each other, Porter will be expressed as the famous "international competitiveness of the industry National Diamond" (National Diamond), with the "National Diamond" to analyze China's travel agency industry, it can be clearly seen that at this stage, China's travel agency industry has a lot of competitiveness. Can clearly see the current stage of China's travel agency industry international competitiveness of the construction factors, constraints and the actual situation.

1. Factors that build the competitiveness of the travel agency industry China is a large country with rich and unique tourism resources, which provides a natural advantage for the development of the travel agency industry, and the rapid development of China's tourism industry in the past 20 years has also contributed to the growth and maturity of the travel agency industry. The national tourism authorities have formulated a series of industrial policies and management systems according to the development requirements of the travel agency industry in different periods, which have played an important role in promoting the structural adjustment, behavioral regulation and industrial upgrading of the travel agency industry. In recent years, various opportunities, such as the progress of information technology and the financial crisis in Southeast Asia, have brought opportunities for the growth of international competitiveness of the travel agency industry.

2. Constraints on the international competitiveness of the travel agency industry First of all, China's travel agency industry is still a lack of specialized elements, mainly in the lack of high-level travel agency management, tourism product development personnel and the application of advanced technology lagging behind in two aspects. Secondly, although the total demand for domestic tourism in China is large, the level of demand is far below the international level. Tourists' per capita consumption is low, the pursuit of quality of tourism activities is not strong, and there are many people who only hold the mentality of "visiting this place", thus failing to form a strong pressure on travel agencies to innovate. Thirdly, the support industries, such as education, information, communication technology, tourism resources development, tourism rescue, etc., are still underdeveloped, which restricts the improvement of travel agencies' operation level and the introduction of new products. Fourthly, many travel agencies have unclear strategic objectives, lack of a well-constructed, stage-by-stage development plan with clear objectives, resulting in serious short-term behavior in the operation; competition among travel agencies is fierce, but in the form of disorderly competition, the focus of competition is concentrated on price, and the phenomenon of undue competition prevails. This is obviously not conducive to the improvement of the international competitiveness of China's travel agency industry.

In summary, the overall international competitiveness of China's travel agencies is still weak, to make China's travel agency industry in the international competition in the formation of advantages still need to make strenuous efforts.