A craftsman who makes traditional musical instruments.

In 2008, 26-year-old Song left Beijing and returned to his hometown of Suning, Hebei. Although I lived a passionate life with my wife and children, I fell into professional anxiety.

Then his wife said to him, "Take this 2000 yuan to start a business! You are a master, you have to make a difference. " Relying on the start-up capital and emotional encouragement from his wife, Song opened a Taobao shop, specializing in ethnic musical instruments produced in his hometown. 12 years later, his company's annual sales exceeded 20 million yuan and became a well-known local enterprise.

Not only in Song Dynasty, among the top ten merchants of fishing rod and fishing gear on Taobao platform, Suning merchants in Hebei accounted for five. Many of the top ten businesses in ethnic musical instruments, knitwear and other industries belong to Suning.

In this small county located in the center of the Beijing-Tianjin Stone Triangle, the number of online stores exceeds 2 1000, with an average of one for every 15 people. In the latest list of Taobao Village and Taobao Town in 2020 released by Ali Research Institute, all nine towns and villages in Suning entered the list of Taobao Town for the first time, becoming the first county in China to realize "global Taobao Town". At one time, Suning County was a poverty-stricken county in the border area between Cangzhou and Baoding. Now, relying on the booming e-commerce, Suning has made a comprehensive counterattack.

In the local area, there is even an interesting phenomenon. In the past, girls' dowry was "three gold" ornaments such as gold bracelets, gold earrings and gold rings. Now, the best dowry is a Taobao shop.

Suning did not stop at the characteristic county of e-commerce, but tried to build a digital village into by going up one flight of stairs based on e-commerce. In July 2020, Suning County and Alibaba Group signed a cooperation framework agreement on digital village construction, focusing on the accumulation of digital technology in Ali for more than 20 years, and comprehensively improving the level of digital village construction in Suning in terms of industrial revitalization and digital marketing personnel training. On this basis, the modernization of county economy and grass-roots governance will be comprehensively improved.

In September 2020, the 8th Taobao Village Conference was held in Suning County, Hebei Province. Song, the chairman of Cangzhou Hua Le Musical Instrument Co., Ltd., stood on the podium of "Person of the Year in Taobao Village in 2020", tall and thin, with his eyes narrowed and smiling.

This 38-year-old man has completed the transformation of his life in the past 12 years. He turned the 2000 yuan venture fund given by his wife into a company with many online stores and annual sales of more than 20 million.

Looking back on Song's pioneering road, you will find that this is not only a personal struggle history, but also a story about the changes in rural areas of China and the growth of young people in small towns.

In 2008, 26-year-old Song got married and had children. Before that, he had been to Beijing and Shanghai after graduating from Hebei Agricultural University, but the young people were so proud and eager for success that he didn't have a long time to do every job, and finally he had no choice but to return to his hometown of Suning, Hebei.

Song has yet to find a stable job and is regarded as a "decadent youth" by people around him. Although love and children have brought him happiness in life, the foreign debt owed by getting married and buying a house makes the young couple have to think about the future of this small family.

"Take this 2000 yuan to start a business! You are a master, you have to make a difference. " Song still remembers his wife's words. For the small family whose monthly income and expenditure were negative at that time, Song was greatly touched by his wife's move to take out a month's salary. It was this 2000 yuan that made Song hit the Taobao shop by mistake.

Suning, Hebei, where Song is located, is located in the center of the Beijing-Tianjin-Shijiazhuang Triangle, only 90 kilometers away from Daxing Airport. Its greater advantage lies in its industrial base. In this county with a total area of 525 square kilometers, there are eight traditional characteristic industries: fur clothing, knitting, fishing gear, national musical instruments, book printing, power equipment, media publishing and modern agriculture.

Because many people in the family are engaged in the production of national musical instruments, Song chose this industry to test the water. Also around 2009, Suning e-commerce began to emerge. Some local young people in Cong Wei, Song Like who are familiar with computer operation try to sell Suning's characteristic industrial products online.

On 20 12, Song registered the company-Cangzhou Hua Le Musical Instrument Co., Ltd., and successfully opened the first Tmall store with the post configuration of a standard online store. That year, his annual sales exceeded 3 million yuan, an increase of 8 times.

This freedom has developed to 20 15. Suning and Alibaba signed a cooperation framework agreement on rural Taobao, becoming the first county where Alibaba's rural Taobao entered Cangzhou.

In the next five years, the changes brought by this paper agreement are far from being a Cong Wei. Rural Taobao partners, Taobao village, Taobao town, logistics and supply chain have all begun to influence this small county in Hebei, and e-commerce entrepreneurship has gradually become a trend that a single spark can start a prairie fire in Suning.

With the help of relevant government departments in Suning, Song organized two hundred-person trainings and 20 small-scale trainings. He also formed a "Youth Entrepreneurship Alliance" with a number of e-commerce elites and suppliers, and met once a month to discuss the operation and development of e-commerce. Driven by him, hundreds of Suning youths returned to their hometowns to start businesses.

Suning County has organized more than 200 large-scale e-commerce trainings, with more than 30,000 participants. More than 1 000 people in the county have passed the examination and certification of Alibaba's thousand-county ten thousand-person plan.

On March 20 16, the first batch of 43 village-level service stations officially opened in Suning. On the opening day, the transaction was/kloc-0.02 million yuan, and the transaction was 48 16. In September, 2065438+2009, YTO Express Suning transshipment center with an investment of 65438+700 million yuan was put into operation, becoming the largest logistics transshipment center of Tong Yuan Company in Jingnan and the largest cloud warehouse in North China.

At present, there are 6 express delivery companies in Suning, and the annual delivery volume of express delivery business in 20 19 is 45 million pieces, exceeding120,000 pieces on average every day.

When the e-commerce environment was not so perfect, Song became a pioneer in stepping on thorns; After the e-commerce sales channels became more and more smooth, more and more Song joined them and became the trendsetter of Suning's e-commerce development.

The data shows that there are more than 2 1 000 e-commerce online stores in Suning County, with annual sales exceeding 654.38+0 billion yuan, which has driven more than 50,000 people to find jobs.

Suning has also emerged a large number of typical grassroots entrepreneurs to get rich. Including Li Yong, a fishing rod merchant rated as a new national e-commerce, Cui Shulong, a T-shirt brother of Taobao, and Chen Lei, the leader of Taobao Village.

"The development of Ali is closely related to rural development." Zhang Yong, Chairman and CEO of Alibaba Group, once said that Taobao Village is a good carrier to organize the most active economic cells, entrepreneurs and young people.

The innovative vitality shown by Song and his fellow villagers in Suning is not only as simple as getting on the express train of e-commerce, but also a process of constantly integrating industrial development, market demand, product innovation and upgrading products by using the information of e-commerce platform. Driven by the ever-changing market, even farmers with their backs to the loess can stimulate vigorous innovation vitality.

This is 1 1 year when China's digital economy is booming and China's rural digital transformation is 1 1 year.

Suning is one of the best, and its traditional industrial products mostly belong to light industrial consumer goods, which is in line with the characteristics of Internet sales. In the latest list of Taobao Village and Taobao Town in 2020 released by Ali Research Institute, all nine towns and villages in Suning entered the list of Taobao Town for the first time, becoming the first county in China to realize "global Taobao Town".

Get on the e-commerce express and get through the second largest channel of local light industrial products, so that Suning can see the charm of digital technology and digital economy. At present, Suning is seeking a wider and deeper integration into the digital age.

In July 2020, Suning and Alibaba Group signed a cooperation framework agreement on digital village construction. Two months later, Suning and Ali signed the first cooperation agreement, and the two sides conducted in-depth cooperation on the digital staff of industrial e-commerce and live broadcast bases. Among them, the digital staff of industrial e-commerce can apply mobile phones to electrical products, business analysis and market opportunities in Suning County. , can be viewed anytime, anywhere, and can be used as a decision reference anytime, anywhere. In the future, relying on Ali's digital technology accumulation for more than 20 years, the two sides will also carry out in-depth cooperation in digital governance and e-commerce industry gathering to further improve the level of digital village construction in Suning.

Talking about the cooperation with Ali Group in the construction of digital villages, Wang Zhiqian, the county magistrate of Suning, said that in the future, Suning will make efforts in three aspects to continuously improve the local digitalization level.

First, Suning will accelerate the development of the digital industry, make full use of the advantages of existing e-commerce platforms, and continue to seize the dividend period of the digital economy.

Second, improve the level of digital industrialization. This process requires two steps. First, the industry should be digitized, and then digital industrialization should be realized. Accelerate the development of digital economy by increasing the construction of digital infrastructure and building a big data platform.

Third, promote high-quality economic and social development through digitalization. Relying on the existing digital platform, digitalization will be extended to all levels of politics, economy and society. Through digital rural governance, the services in various fields of social governance such as people's livelihood security will be digitized, and the sense of acquisition, happiness and security of residents' lives will be continuously improved.

Behind an online shop is the emergence and evolution of an industry. Song moved the national musical instruments and fishing gear to the e-commerce platform, allowing the producing factories to directly connect with the vast national and even global markets. With the gathering of massive demand, they rely on continuous innovation to create new industrial opportunities.

18 years ago, Song Guangning, a three-stringed master, brought his lifelong "exquisite musical instrument" skills to his hometown of Suning, igniting the spark of the development of traditional musical instruments in Suning. Nowadays, Song and his partners have passed on the traditional musical instrument culture in a digital way, which has made more people know Sanxian and traditional musical instruments and Suning. Digital technology seamlessly combines traditional culture with local economy.

Song said that he invested in more than a dozen local musical instrument manufacturers, trained a group of skilled craftsmen, and constantly improved product research and development and production technology, which led many knowledgeable and educated college students to participate in e-commerce entrepreneurship.

According to reports, not only Suning college students are constantly returning, but even many foreign college students are rooted in Suning, where they are engaged in e-commerce design, product development and video production, constantly improving and optimizing the local e-commerce competition level.

From rural revitalization to industrial revitalization, and then to the return of talents, the new digital infrastructure built by digital villages has continuously narrowed the information gap with big cities and enhanced its attraction to local talents. An increasingly prosperous characteristic happy town is rising in the hinterland of North China Plain.

Editor Guo Xiaoshan