How to do short video copywriting

Methods of making short video copy:

1, clear theme. Clarify the theme to put it bluntly is to lock the target group, to figure out what is written for whom to see, according to the needs of the audience to decide the theme of the script.

2, build the framework. After the basic theme is determined, we have to start building the framework of the script. The core of this framework is the story, in the form of a story contains: characters, scenes, events. As the script is written for use in short videos, so you need to be within the limited text, set up similar to the reversal, conflict and other relatively bright plot, highlighting out of the question.

3, fill in the details. It is said that "details determine success or failure", and this is also true for short videos. A good short video and a bad short video may have the same story outline, the real difference between them is whether the details are moving. If the theme is the trunk, the framework is the branches, and the details are the leaves, you can use the leaves to determine whether the tree is healthy or not.