In 2023, there were 4 series of work plans of shopping mall planning department.

Work Plan of Shopping Mall Planning Department in 2023 1 I. Magazine Arrangement

1. Magazine distribution arrangement: the center moves to the southwest, and the work plan of the shopping mall planning department. Taking Beijing-Shijiazhuang Highway as the axis, bus stop signs and subway entrances will be added in places with large flow of people to work, which will be distributed in batches.

2. From 3: 00 pm to 6: 00 pm, one-on-one distribution will be made to communities, bungalows and vegetable markets.

3. Japanese supermarkets mainly deliver goods on Saturday.

Second, the ideological exposition.

Taken together, the sales area image of a shopping mall generally includes window, internal atmosphere layout, commodity display and so on. Among them, as an individual, the image of the window is not mature in design and collocation. The window is equivalent to the front of the shopping mall and plays a great role in attracting consumers. In the new year, we will make an in-depth study of the window, and make up for the weaknesses in combination with the actual exercise.

In the new year, the whole interior layout of the shopping mall revolves around the annual cultural theme, creating a valuable space and real feelings for consumers. Actively plan and organize all kinds of cultural exhibitions and theme activities with public welfare, emphasize emotional communication with consumers, and gain recognition before making consumption decisions. All the original flowers at DP point were cancelled, and 20 interesting sculptures were purchased from xx for overall distribution, which improved the overall artistic atmosphere and grade of the mall. All departments actively communicate and cooperate, including shelf placement and commodity placement, and learn from various channels as much as possible and implement them in shopping guides.

Third, the key work plan

1. In order to make up for the deficiency in the window, the design style and materials of the window should be implemented half a month in advance to ensure the normal sampling of the window;

2. Develop ideas and do a good job in the atmosphere design of all aspects of the mall, such as elevators, ceiling switches, signs, etc. Based on humanization and warmth, improve the consumption environment of shopping malls;

3. Cooperate with the mall activities, design the mall activity atmosphere, and ensure the mall activity atmosphere.

Fourth, summary.

For the planning department, what has been lacking is cooperation. Through the work of various departments, we will actively enhance the cooperative relationship within the departments and help each other learn from each other. Organize and study various commercial marketing models, understand and analyze the market according to the current situation of shopping malls, improve the accuracy and effectiveness of departmental work, and thus enhance the overall working ability of the planning department.

In 2023, the work plan of Department 2 of Shopping Mall Planning has reached the end of the year, and 20xx is just around the corner. Looking back on the working process of 20xx, although it is passable on the whole, its shortcomings are obvious. In the new year, we will look forward to and plan next year's work according to the special nature and characteristics of our work.

Job analysis

Planning, in a broad sense, should be planning, planning, implementation and supervision, that is, according to the characteristics and changes of the market environment, aiming at the enterprise itself, specifying long-term, medium-term and short-term strategic objectives for the enterprise, including planning feasible business development routes at various stages, corporate image packaging, advertising public relations planning and so on. According to the nature and specific requirements of our shopping mall, the authority of temporary planning is mainly manifested in three main aspects: the beauty of the whole shopping mall and the implementation of advertising public relations planning, the packaging of the company's own image, and the planning and implementation of various activities.

Therefore, in next year's work plan, we will focus on the above three key tasks.

I. Activity planning

Elaboration of ideology

At this stage, the sales of major shopping malls in our city mainly rely on various forms of activities to make profits and attract consumers, so as to guide consumers to consume and improve their own sales.

As far as we are concerned, there is no doubt that activities must be done, but how to stand out from many businesses and activities, attract more consumers and create more value, we must grasp the changes in the market and make a surprise attack in tactics. Online shopping has a great influence on our physical business. At present, how to improve the planning level, promote investment and stimulate passenger flow is the key to our work in 20xx.

In 20xx, we investigated the national business model, and the Dalian Wanda model gave us a deep inspiration. Through network understanding and telephone consultation, we further learned that Wanda's overall planning was not done by themselves, but entirely by the exhibition company in Dalian. The overall planning is based on the 4T commercial marketing model, which consists of four elements: leisure, experience, interaction and entertainment, and directly hits the fatal weakness of online shopping. They integrate all kinds of exhibitions, tourism, culture and education into the planning scheme, forming mutual intersection and resource sharing, and the shopping mall gradually transforms into a service-oriented commercial complex in marketing planning; Meichen's original investment was greatly reduced, and all of them were leased. Their planning scheme is deeply inspired and worthy of our study and reference. At this point, our planning department has begun to study and implement the "business 4T marketing theory". We reorganized our original supplier system and introduced several suppliers who specialize in renting exhibition equipment and exhibits in Dalian, so that we will greatly save the investment in commercial beauty for 20xx years.

Shopping Center Planning Department's Work Plan for 2023 Part III-1: Elaboration of ideas.

At this stage, the sales of major shopping malls in our city mainly rely on various forms of activities to make profits and attract consumers, so as to guide consumers to consume and improve their own sales.

In 20xx, we investigated the national business model, and the xx Wanda model gave us a deep inspiration. We also learned through the internet and telephone consultation that Wanda's overall planning was not done by themselves, but entirely by xx Exhibition Company. The overall planning is based on the 4t commercial marketing model, which consists of four elements: leisure, experience, interaction and entertainment, and directly hits the fatal weakness of online shopping. They integrate all kinds of exhibitions, tourism, culture and education into the planning scheme, forming mutual intersection and resource sharing, and the shopping mall gradually transforms into a service-oriented commercial complex in marketing planning; Meichen's original investment was greatly reduced, and all of them were leased. Their planning scheme is deeply inspired and worthy of our study and reference. At this point, our planning department has begun to study and implement the "business 4t marketing theory". We have reorganized the original supplier system and introduced several suppliers who specialize in renting exhibition equipment and exhibits, so that we will greatly save the investment in commercial beauty for 20xx years.

In the planning of major festivals, the cultural theme of the whole year will be determined. For several major festivals in 20xx (such as Spring Festival, March 8th, May 1st, National Day, New Year's Day, etc. ), around the annual theme to determine the theme of major festivals, increase the "July 1st" and "August 1st" two major festivals. Organize special exhibitions on various revolutionary historical themes, strive to build a non-profit cultural interactive experience platform, stretch the brand image and strengthen the positive energy of the brand.

This requires a lot of time to do a good job in all aspects of research, according to the consumer's ideas, shopping malls and other factors to make a comprehensive analysis of the program. This will be the first step to bid farewell to the previous sales breakthrough that only focused on discount and price reduction.

The growth of shopping malls is inseparable from the uninterrupted material support of new and old customers. Constantly turning potential customers into customers and customers into old customers and loyal customers will also be the only way for the development of shopping malls. Therefore, it should be one of 20xx's strategic plans to develop members, promote membership cards and even xx shopping center home cards, and constantly promote customers to become members of xx family through related activities. Membership cards will also be reflected and used in various activities next year.

Cultural activities throughout the year create valuable space and real feelings for consumers. Actively plan and organize all kinds of cultural exhibitions and theme activities with public welfare, emphasize emotional communication with consumers, and strive for recognition before making consumption decisions. Cultural activities should be persistent, and discount activities must not be carried out one after another, which will lead to speculation about the whole price system of our shopping malls and make people feel that it doesn't matter whether they participate in our activities or not (anyway, every day is the same, there are "activities"). In the future, the development direction of our shopping mall will give people a feeling of striding forward to a higher level. The planning of activities will change the focus of planning dominated by direct interests in the past and turn to the leisure experience mode dominated by public welfare services in 20xx. The theme culture runs through the whole process, and the brand marketing concept is cleverly implanted. Through cultural integration, the original promotion atmosphere of "holding donkeys" in shopping malls will be made into a relaxed and pleasant leisure experience environment, and consumers will be served in a public welfare manner. At present, we are in the forefront of all shopping malls.

The theme cultural tour should be held for about one week to ten days as far as possible, so as to make consumers hungry for our activities and achieve the purpose and effect of obvious performance as long as there are activities.

Second, focus on planning the cultural exhibition tour.

1. Regarding the formulation time of the activity planning scheme, we should adhere to the 4t theory to ensure the large-scale activity scheme (such as major festivals, etc.). ) be finalized 15-30 days in advance, and the small plan be completed 10- 15 days in advance, so that all departments have time to make full preparations and revisions;

2. The whole activity must have a clear theme. The original mode of "we pay and the advertising company does it" will be completely changed to leasing this year. The planner must first complete the order of the exhibits for next year's exhibition tour before February, and then make overall planning on this basis. In order to better improve the activity plan and make it more feasible and effective, do a good job in the investigation of related activities within one month before making the plan;

3, in order to ensure the effect of the annual theme tour, in the implementation of the activities, to work closely with xx company, you can ask them to Changchun to learn more about our activities and the actual situation of shopping malls, and send professional public relations personnel and large.

Maintain the relationship with the company to ensure price stability;

4. Promote the exhibition of "Marine Culture" in April, "China Ship Culture" in June and "Revolutionary History" in July. We must ensure that the whole exhibition and exhibits are in place on time, as well as the propaganda work of paper media, and name the brand in advance so that the merchants can bear part of the funds of our activities as much as possible;

5. Do a good job in the transformation of the electric hanging transmission system of the atrium pendant, which must be completed before March to ensure the engineering quality. This year, the price of atrium ornaments in shopping malls was reduced by half, and all of them were purchased at petal rain network;

6. The overall dp beautification was originally planned to be customized in an advertising company, and the contract has been terminated through friendly negotiation. We are making a plan to send people to xx to discuss unified procurement. After calculation, the investment is reduced by half compared with the original plan.

Third, advertising public relations.

In 20xx, the first task is to make an in-depth analysis of the advertising companies and media collected in the past, determine the mainstream media that is really suitable for our enterprise as a publicity platform, and formulate a long-term publicity strategy according to the characteristics of this media, so that it can effectively serve us and achieve the real purpose of advertising.

Secondly, while relying on the mainstream media to carry out image publicity, we should try our best to increase social influence through various means, such as creating news highlights and carrying out charity activities, so as to enhance the status and popularity of xx shopping center in the hearts of citizens through public opinion propaganda.

Key work planning

1. Do a good job in the publicity of the company's external image, that is, the choice of the company's mainstream advertising media. According to the information of advertising companies and advertising media collected in the early stage, combined with the actual situation of the company, make in-depth analysis to ensure that the advertising media selection plan is finalized and implemented before February 20xx, so as to speed up the pace of the company's external image promotion;

2. In order to better enhance the popularity, reputation and social influence of the commercial city, we will explore and try to use public opinion propaganda in the new year to enhance the word-of-mouth effect through news reports and other low-cost publicity forms;

3. Arrange the application and review of all relevant procedures of the company's external advertising release to ensure the reliability and legality of advertising release.

Work plan of shopping center planning department in 2023 4. Magazine arrangement:

1. Magazine distribution arrangement: the center moves to the southwest. Taking Beijing-Shijiazhuang Highway as the axis, bus stop signs and subway entrances will be added in places where there is a large flow of people going to work, and distributed in batches.

2. At three o'clock in the afternoon, the community, bungalow and vegetable market will be distributed one by one.

3. Japanese supermarkets mainly deliver goods on Saturday.

Remarks: The distribution of each community should be clearly registered! Distributable communities are supplemented by distributing stop signs near the communities.

The main areas of this month are divided into four stages:

First stage

Xili Community, Jiangjiafen Community, Xiaotun Community, Dawayao Community, Wulidian First Community, Wulidian Second Community, Fengxi Road Community, Oil Pump Factory Community, Dajing Community, Chang 'an New City Community, Jingtie Home Community and Minyue Community.

Wanping Ancient City: It has jurisdiction over 6 communities and 3 village committees with a registered population of 20,465.

Chengbei Community, Wanping Ancient City Community, Chengnan Community, Xiaoyueyuan Community, Xiaoyueyuan Community, Old Zhuangzi Community, Old Zhuangzi Village, Yonghe Village and North Paradise Village.

stage Ⅱ

Changxindian Town governs 9 village committees: the registered population is 3 1975.

Zhang Guo Zhuang Village, Dongheyan Village, Xinzhuang Village, Dahuichang Village, Li Jiayu Village, Taiziyu Village, Zhangjiafen Village, Zhaoxindian Village and Changxindian Village.

The third stage

Yungang Street governs 9 communities: the registered population is 32,894.

The first community in South District, the second community in South District, Yunxi Road Community, Tiancheng Community, North District Community, Beili Community, Cuiyuan Community, Zhengang Li Nan Community and Dahuichang Community.

The fourth stage

Wang Zuo Town governs 8 village committees with a registered population of 37,385.

Xizhuangdian Central Village, Shaguo Central Village, Guaiguan Central Village, Weigezhuang Central Village, West Wang Zuo Central Village, Nangong Central Village, Zhuanghu Central Village and Dianqi Central Village.

Fangshan District: Gaodian Village in Daning and Gaodian Village in Wen Zhuangzi.

One-to-one distribution quantity in the community: about 50,000.

Circulation: 60,000 copies

Second, campus cooperation contact school related personnel for outsourcing cooperation or distribution!

The remaining "open" population is about 20,000, which will be directly invested or allocated to nearby universities! Distribution: School gate, canteen gate, etc.

Third, the marketing department:

Based on the cooperation of merchants, on the premise of increasing the sales of cooperative merchants, merchants can be persuaded to give their customers a health card to shop in our hospital.

Free early pregnancy test paper cards are distributed to pharmacies and health care products stores in Fengtai District:

Serial number, estimated number of development channels, comments on the card.

1 drugstore/health care store 6000 health gift package (card)

2 shopping in 8000 shopping malls/supermarkets to send health (cards)

3 Beauty Salon 3000 Health Gift Package (Card)

4KTV3000 Health Gift Package (Card)

The estimated delivery quantity is 15000-30000.

1, 60 test paper pharmacies and 6,000 test paper shops were added. Each cooperation point puts 100 special cards for pharmacies, totaling 6,000 cards. The original cooperative pharmacy maintained customers and sorted out the test paper sales in other hospitals.

2. Women's products cooperation: cooperation methods include a package with a membership card, a free physical examination card issued by a women's products store, or a full card delivery.

3. At the end of 10, start the plan C of health fund reserve and contact Fengtai10 cooperative merchants. The marketing department fully implements it. The magazine tracks reports.

Fourth, network establishment:

Overall:

1, website structure optimization: optimize the design of search engines such as google and Baidu from the aspects of website structure and content;

2. Website promotion means: log in to major search engines and classified directories, submit webpage contents, register and publicize in large forums, and make friendly links to the forums;

3. Evaluation of promotion effect: track the effect of promotion measures of major websites, make statistical analysis of website traffic on a regular basis, carefully analyze the effectiveness of promotion methods, and increase efforts on key points.

Network master plan

1. Count the conversation quality and appointment keywords of daily business communication.

2. Statistics keyword conversion rate every day.

3. Make statistics and analysis of patients' appointment conversations every day for learning.

4. Statistical disease consultation every day, according to the main direction of the hospital, make the next plan.

5. Make a report of the network department every week, and a planning director will report the work of the week.

6. Make a network report once a month, formulate the work summary of the current month and the work plan target of next month, report the situation of this month and report the work policy of next month.

Verb (abbreviation for verb) advisory group

career objective

1. Reduce the wastage rate of patients in the current interview, and achieve 100% no wastage.

2. Improve the dialogue quality, the ratio is good: general: poor, and the probability is 85%: 10%: 5%.

3. Further improve the success rate of appointment in Beijing ≥80%, the loss rate of appointment in Beijing ≤20%, and the success rate of medical treatment in Beijing ≥80%. Patients in neighboring provinces will adjust immediately according to the actual medical treatment situation and strive for a medical treatment rate ≥20%.

4. The loss rate of telephone consultation patients is ≤ 10%, and the complaint rate of network and telephone is ≤5%.

Pay attention to the quality of work

1, strengthen the study of business theory knowledge, and strengthen the training and learning of diseases.

2, constantly optimize the quality of work, and immediately communicate with clinical, make it play a better role.

3. Have regular meetings, discussions, study and interactive exchanges to improve the quality of responses and the enthusiasm of consultants.

4, communicate with the planning department at any time, understand the hospital propaganda dynamics and adjust the consulting work at any time.

5, according to the personal business level of department personnel, learn from each other's strong points to avoid loopholes in theoretical knowledge.

Magazine design:

1 1 Halloween (1 65438+1October1) designed a special Thanksgiving issue in HALLOWMAS magazine. The catalogue is ready.