What does the term "blog" mean?

Blog's full name should be Web log, Chinese meaning "Web log", later abbreviated as Blog, and bloggers (Blogger) is to write Blog people. From the understanding, the blog is "a kind of expression of personal thoughts, network links, content, arranged in chronological order, and constantly updated publication. Simply put Blogs are a category of people who are used to keeping an online diary.

Blog is following Email, BBS, ICQ after the emergence of the fourth network communication, is the network era of personal "Reader's Digest", is a hyperlink as the weapon of the network diary, is on behalf of a new way of life and a new way of working, but also on behalf of a new way of learning. Specifically, the concept of a blogger is explained as a person who publishes, publishes and posts personal articles on the Web using specific software.

A Blog is actually a web page, which usually consists of short, frequently updated posts that are organized in reverse chronological order by year and date.The content and purpose of a Blog varies widely, from hyperlinks and comments on other websites, to company and personal ideas, to diary entries, photographs, poems, essays, and even the publication or posting of science fiction novels. Many Blogs are the publication of things that are on an individual's mind, while others are the collective work of a group of people based on a particular topic or *** same area of interest.

With the rapid expansion of Blogging, its purpose has become far removed from its original purpose of browsing the web. The purposes of the thousands of Bloggers currently publishing and posting Blogs on the Web vary widely. However, because communication is simpler and easier than e-mail and discussion groups, Blogs have become an increasingly prevalent communication tool between families, companies, departments, and teams, as it is also gradually being used in corporate intranets (Intranets).

History of Blogs

First, it was Jorn Barger who came up with the name blog in December 1997. But in 1998, there were only a handful of blog sites on the Internet. At that time, Infosift editor Jesse J. Garrett wanted to make a list of blog-like sites, and began a difficult search on the Internet.

Finally, in December 1998, he had assembled a partial list of sites. He sent the list to Cameron Barrett, who found it so useful that he published it on the Camworld Web site. Other blog site maintainers found out about this and sent in their URLs and site names, as well as their main features, and the list grew. By early 1999, Jesse's list of "complete blog sites" had reached 23 sites.

Because the list of blog sites Cameron and Jesse **** together maintained was interesting and easy to read, it attracted a lot of attention. In this case, Peter Merholz declared, "This novelty is bound to catch the attention of most people. As a common word of the future, web-blog will inevitably be shortened to blog, and those who write web logs will logically become bloggers - bloggers". This represents the official naming of the blog.

As the number of blogs grew, the content of the weblogs written on each blog site became so mixed up that it was impossible to keep track of the main content and features of each new site, and Cameron later stopped posting only familiar blog sites on the site. Shortly after, Brigitte Eaton also collected a list of blog sites called "Eaton Web Portal" and suggested that content should be organized on a date basis. This established a standard for categorizing blogs.

In July 1999, a free tool called "Pitas" was released, which played a key role in the rapid development of blog sites. Subsequently, hundreds of similar tools have been produced like a spring. This kind of tool is of great significance to accelerate the number of blog sites. In August of the same year, Pyra released the Blogger site, and Groksoup went into operation, and the number of blog sites finally saw a kind of explosion using the simple Internet-based tools provided by these companies.In late 1999, software developer Dave Winer recommended the Edit This Page site, and Jeff A. Campbell released the Velocro site. Campbell released the Velocinews site. All of these services were free, and their purpose was clear: to get more people to become bloggers and come online to express their opinions and insights.

What blogging has brought

Now, half of the media content disseminated around the world every day is controlled by six major media giants. Their profit motive, ideology, and traditional censorship have made this heavily processed content less and less relevant to people's needs. The industrialization of the media and the factoryization of content exports are seriously undermining its development.

The Associated Press, for example, employs nearly 4,000 professional journalists who "manufacture and ship" 20 million words of content every day to more than 8,500 newspapers, magazines, and broadcasters, treating their readers like "information animals. This cathedral-like model dominates. This cathedral model dominates the media world. At the same time, the personal-centered blogging trend has begun to make a powerful impact on traditional media, especially on the traditional concepts and ethics of journalism that have developed over the years.

Blogs are a form of online personal publishing that meets the conditions of "five zeros" (zero editor, zero technology, zero system, zero cost, zero form) and realizes "zero barriers to entry" from the three most important links in the media value chain: authors, content and readers. From the three most important links in the media value chain: author, content and readers, it realizes the "openness of source code". At the same time, it will gradually complete the real openness of the institutional level in the levels of moral code, operation mechanism and economic law, so that the future media world will complete the fundamental transformation from cathedral mode to bazaar mode.

The emergence of blogs focuses on the three basic contradictions, directions and interactions between commercial monopoly and non-commercial freedom, mass communication and personalized (niche and individualized) expression, and unidirectional and bidirectional communication embodied in the media world in the Internet era. These contradictions have been fundamentally resolved, at least on a technical level, because of the open source movement triggered by blogs.

The Rise of Blogs

These years have been a time for all news media to taste the flavor of technological change. No one today would deny that the Internet has revolutionized the media, but not many seem to perceive the magic of the Internet either: the disruptive forces don't seem to have come to earth.

At the heart of it all is time. For the impatient, time is a slow river; for the subdued, time is a rapid stream. It is true that the power of the Internet has not yet been fully exerted, because the commercialization of the Internet began only 10 years ago today; the Internet as a new way of media, from trying to today, has just crossed 10 years.

For a brand new form of media, 10 years is too short. But 10 years is also enough for people to feel the unstoppable power, and the impact that is still lurking quietly. Now, with the emergence of blogs, the unusual power of online media is beginning to show, and the momentum is gradually growing. Although blogs are still out of sight for most people, their journey to change history has already begun.

In 1998, the personal blog site Drudge Report was the first to expose the Clinton Lewinsky scandal;

In 2001, the events of 9/11 made blogs an important source of news and brought them into the mainstream;

December 2002, Majority Leader Lott's careless remarks were picked up by blog sites.

In December 2002, Majority Leader Lott's inadvertent remarks were targeted by a blog site and he lost his hat;

In 2003, the traditional media around news coverage and the Iraq War on the Internet also started at the same time, and the credibility of the traditional media in the U.S. encountered unprecedented challenges, and blogs won a big victory;

In June 2003, the executive editor and editor-in-chief of The New York Times were "blogged" and the truth was uncovered and the bloggers were "blogged". "unraveled" and stepped down, igniting one of the biggest scandals in the history of the news media;

April 2004, the sensational Gmail beta testers were mostly generated from bloggers;

......

This series of disruptive forces originating in the world of blogging The disruptive forces in the world of blogging are not only shaping a whole new image of blogging itself, but are also profoundly changing the traditions and future direction of the media.

The future of blogging

Blogging embraces the free spirit of the personal Web site, but synthesizes new modes of stimulating creativity to make it more open and constructive. To reflect the existence of individuals in the network world, to promote the social value of individuals, to expand their knowledge horizons, to establish their own exchange and communication groups. In this sense, the blog will become more and more popular, more and more for more people to accept. 2002 August "blog China" website opened, marking the "blog" (Blog) phenomenon in China's Internet community revealed; November 18, news and communication academic website "blog" (Blog). On November 18th, the news communication academic website "Zijin.com" launched a new column of "Blog Ring" on the occasion of its revision. From the perspective of information dissemination, the emergence of blog sites, channels for individual bloggers, means that the information collection and release of the channel to maximize the simplicity and speed. Maybe you still do not believe, but think about it, why in the Internet's lowest ebb, in the personal site of the depression moment, in the commercial site of the most miserable time, without a point of investment, there is no big company speculation, blogging but began to be in full swing? "Of course, everything still needs time. Blogging has just begun to develop, especially in China, is only the concept of blog popularization and budding stage. You can't judge the future entirely on the basis of the current situation, but rather look at the pace of development in 1 to 2 years, 3 to 5 years later. Of course, the first step, you yourself should first go to practice it."

Blogging, as a way of new expression, spreads not only emotions, including a great deal of wisdom, opinions and ideas. In a sense, it is also a new cultural phenomenon, the emergence and prosperity of blogs, really highlight the intellectual value of the network, marking the beginning of the Internet development into a higher stage