Urgent Communication and Communication of Clothing Culture

Culture has diversity, which comes from different cultural traditions and is the driving force of human development. Without cultural exchanges, human beings could not have today's civilization and progress. It should be said that cultural exchange and blending provide the impetus for the birth of a new culture, which will bring about changes in lifestyle.

Under the background that leisure culture has swept the world and become the mainstream lifestyle, in the past 20 years, leisure clothes imported from the West have flourished in the China market, casting their own brilliance. Here, we can find a typical case of cultural exchange between the East and the West and the evolution of local costume culture.

Cultural communication promotes clothing innovation.

In the era of globalization, with the deepening of international communication, people are discussing cross-cultural contact more and more. Global economic integration, cultural localization and diversification have become the consensus of human sustainable development.

Cultural exchanges between the East and the West have never stopped since ancient times, and they are constantly assimilating and alienating. For example, Wang Jienan, a cultural scholar, said: "Culture has no walls and culture has no national boundaries. Is the same wealth created by human beings. With the development of mankind today, the understanding of nature and society is getting deeper and deeper. The important reason is the cultural exchange between ethnic groups. "

With the change of culture, "in the process of adapting to the new culture, people's behavior patterns have also changed." For example, after the Meiji Restoration in Japan, the introduction of western culture changed clothing from kimono to suit. Another example is: after the National Revolution in China, the change of China's clothing style from jacket to suit is also a symbol of cultural change. " Another scholar, Ye Licheng, concluded. At the end of 1980s, casual wear was introduced into China from America and Europe, which is a clothing phenomenon worth studying-the spread of culture and lifestyle promoted the birth of new clothing categories.

Casual clothing embodies a kind of humanistic care and memory. Nowadays, with the rapid development of science, technology and economy, people are at a loss about the tense life. At the same time, those spirits and beliefs that were neglected in the era of single wealth creation have been paid attention to again, and people began to sit down and examine their hearts, reflect on their over-materialization, and cherish the feelings and natural spirit of the beautiful times of mankind. As a result, a variety of life attitudes coexist and interweave into the main theme of life in the new era, and the leisure clothing culture that can not only wear dazzling colors but also pay attention to internal happiness arises at the historic moment.

As far as lifestyle is concerned, Yuan Yue, a famous market research expert, said that lifestyle has shaped our style and way of playing social roles, and also formed our taste and level. Our study, consumption, investment and career are not only the performance places of our lifestyle, but also influence the evolution of our lifestyle subtly. Lifestyle also determines our consumption patterns.

Indeed, with the development of the world economy and the improvement of people's living standards, the leisure lifestyle that first appeared in developed countries such as Europe and America determines that consumption must be changed and clothing must be innovated. The prosperity of leisure clothing consumption is precisely because of this cultural foundation. For China, the introduction of casual wear has influenced the lives of most people in China, and through the promotion of industry and brand building, it has gradually formed its own cultural character of casual wear in China.

Cultural blending affects the changes of Millennium fashion.

China once created a unique world culture. Until the Han Dynasty, only China could produce silk. Before Zhang Qian arrived in the Western Regions, silk was transported to the western world in large quantities through the Silk Road. As early as more than 2,000 years ago, the Roman Empire had favored silk clothing from China, which was more expensive than gold and greatly stimulated the development of the Silk Road. European gold also continuously flowed into China through the Silk Road, and the Han Dynasty became an important development period in the history of China. The splendid culture of the Tang Dynasty also left a deep impression on the world. So far, the area where European and American Chinese live is called "Chinatown". The flower pattern of rolling grass and rolling branches, which is popular in the handicrafts of the Tang Dynasty, is called "Tang grass pattern" by the world arts and crafts circles.

Cultural exchange is usually two-way. Once, "Hu Fu" promoted the progress of Han costumes, "Hu Chuang" changed the custom of China people sitting on the floor, and "Le Hu" enriched the cultural life of China people. History has proved that every time foreign culture is imported, it brings new ideas and new connotations to national traditional culture and new contents and new leaps to national costume culture.

At the beginning of the 20th century, cultural exchanges between the East and the West also contributed to great changes in national costumes. For the first time in China's clothing history, "foreign things serve China" was realized, which completely changed the dress concept of China people. Since then, China people's clothing has entered an era of internationalization and free change. For example, the elements of cheongsam indicate the infiltration of western culture into women's clothing, but it has not lost the tenderness of the East, but has become a typical representative of women's clothing in China. This product of the combination of Chinese and western cultures has been translated into "Chinese clothes", which is enough to prove the international recognition of cheongsam. Zhongshan suit is also the product of the integration, transformation and innovation of Chinese and foreign cultures, and has become a Chinese-style male costume.

With the deepening of cultural exchanges, people's clothes will gradually change. The process of human boldly pursuing and accepting new culture is the process of the gradual evolution of old clothing concepts. The more new cultural content is accepted, the more obvious the evolution of old clothes is. When cultural exchange and reference reach a certain level, people's clothing will change-a new leap in clothing.

Under the influence of global leisure cultural exchange, modern leisure clothing has entered the life of China people. Nowadays, people in China are always pursuing fashion, and everyone likes leisure.

Casual wear has made great strides in culture.

In the 1990s, fashionable jeans, street clothes, T-shirts with extremely rich patterns and various graffiti sports shoes became the latest international fashion in the eyes of China people who went abroad. People in the clothing industry exclaimed: Except for French women's clothes and Italian men's clothes that China people are used to accepting, American fashion has broken the tradition! There is a new wave in the fashion trend of the world, that is, the fashion of casual wear. It represents a brand-new pursuit of life and a different state of life. It will affect more people, including the people of China.

In March 2000, under the careful planning and promotion of trade associations, China designer and fashion genius Zhang Zhaoda shocked the fashion stage in China with an unprecedented cowboy fashion show at the China International Fashion Expo. Two majestic Harley locomotives placed on the edge of the runway left a deep impression on people, and an avant-garde and unrestrained leisure wind spread. People inside and outside the clothing industry are waiting for it: Shaxi, Zhongshan will hold the first China Leisure Clothing Expo on June 65438+ 10 this year to light the fire of leisure clothing.

From here on, driven by Shaxi and China Leisure Clothing Expo, the categories and styles of clothing products in China market have been rewritten: formal clothes and suits have introduced the concept of business leisure under the influence of the spread of leisure trends; Great changes have taken place in men's clothing, and casual wear has become the most extensive and common clothing worn by men in China. Market share has been rearranged, and casual wear, as an imported product, has become the fastest growing market share among men's wear, women's wear and children's wear.

Such a good market performance and the rapid development of the industry are naturally based on the popularization of leisure culture. In addition to obvious practical functions, the role and significance of clothing in anthropology, history and sociology are "culture" and "aesthetics". In the period of material shortage, this cultural aesthetic function is recessive and slightly dominant; In the era of modern material richness, people have both external and internal needs for culture and aesthetics.

Zhang Xinke, a fashion critic, believes that the so-called cultural and aesthetic needs are called "fashion" in modern times. But fashion is not only the external expression of beauty, beauty and fashion, but also the internal demand. Fashion is a kind of creative energy of human beings and a just society, and it is a kind of "cultural power" and "economic power" attached to the present people or society. The cultural proposition of leisure, under the situation that the poverty and pollution of the universe and the earth lead to ideological changes, and under the background of economic integration and the pursuit of diversity of personality, culture, spirit and art, is even more timely. Because the material and spiritual environment of people's lives has undergone tremendous changes, the life concept and spiritual pursuit are diversified, and the requirements for clothing have become: to give consumers a sense of leisure, freshness and richness with life significance and dignity, and to bring fun and creative impulse to their lives.

Therefore, Zhang Xinke concluded that the leisure clothes we create should take culture and aesthetics as the starting point and destination, and should give us a real sense of tranquility, happiness and satisfaction, and reflect the quality of life. This quality of life is precisely the leisure mentality, leisure style, leisure attitude and even leisure entrepreneurial spirit with oriental cultural characteristics and universal values. This is a very high quality, which makes us not only develop China's leisure clothing industry, but also contribute the unique wisdom of oriental culture to the world.

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In the course of 20 years' development, casual wear has been interpreted as sports leisure, fashion leisure, cowboy leisure, exquisite leisure and other styles and types by China brand because of its broad concept and rich connotation. More and more well-positioned brands are showing the trend of segmentation and diversification, which makes the casual wear market move towards a healthier differentiated competition pattern.

As Jiang Hengjie, executive vice president of China Garment Association, commented, the development of clothing directly reflects the social progress and people's living needs. With the improvement of people's material and cultural living standards, it is more necessary to wear relaxed, comfortable and casual clothes. Therefore, it should be the basic idea of leisure clothing design to perfectly combine the design concept of clothing with consumers' attitude towards life and take clothing as the carrier of consumers' mood. In recent 10 years, casual clothing has rapidly developed into a new bright spot in the clothing industry, people's clothing consumption and the new focus of media attention. Facts have proved that casual wear has adapted to modern people's cultural concepts, changes in market demand and the evolution of fashion trends, and has become an important mainstream product in China's clothing industry.

Today, with the improvement of China's political and economic status, China's culture has gradually become stronger, and clothing culture is the external expression of civilization. In the future, the cultural exchange between eastern and western costumes will no longer be a simple substitute, but a brand-new integration. If the essence of national traditional culture is added to the industrial development of casual wear, China's casual wear will better reflect the characteristics of the times and national spirit.