What brand is EVISU?

EVISU is called the God of Wealth in China.

Evisu is a Japanese fashion brand, which mainly produces jeans.

Evisu, also known as Evisu Genes, is the top jeans brand in Japan. Evisu uses traditional hand-made clothes to create high-quality denim clothes. Evisu's original classical jeans elements and fashionable street style have become the goals pursued by young people and stars. Evisu has attracted attention in European fashion.

Evisu's brand logo-"Seagull" (more people think it is like two mountains) was originally hand-painted by Evisu's designer Hidehiko Yamane. Evisu's name comes from the "lucky god" in Japanese folk culture, and it is usually offered with fish and fishing rods. "Shen Fu" and fish are two of Hidehiko Yamauchi's five favorite things (the other three are beer, beauty and golf), so he took them as the names of new products.

Extended data:

Development history

1, 199 1, EVISU was founded in Osaka, Japan, and named after the Japanese sea god Ebisu.

2. 1992 The first direct store, Laohanbang, opened in Osaka in April. 1993, three other direct-operated stores-Carving and Pride, Old Man Pubang and All Navy Champs opened in Osaka, Nagoya and Kobe respectively.

3.1May 1994, EVISU products began to be sold worldwide. In August, EVISU launched the "Dowluck" fishing suit series during the fishing season.

4. 1995, EVISU launched the first Japanese Evisu sub-brand "Labor".

5. 1996 65438+ 10, EVISU appeared in the Pitti Uomo, which was EVISU's first show in the international fashion show.

6. 1997 EVISU launched the golf clothing brand Cibuff, whose design was inspired by Tiger Woods. 1999 EVISU cooperated with Adriano Goldschmied to design and jointly release the spring and summer series.

7. In March 2000, EVISU first launched the women's clothing series EVISU Donna, and customized children's wear-rimmed jeans appeared in Europe.

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