Zhihu, is traditional tea easy to sell?

Introduction: China has always had a tradition of tea, and China people have a long history of drinking tea. But even so, there are still many tea farmers complaining about the difficulty in selling tea, and the problem of high tea prices. What is the reason?

First, customers and markets are scattered. In fact, tea is difficult to sell because the tea market and customers are scattered in China. First of all, there are few areas in China where tea can be grown and few areas where tea is produced every year, but the customers who drink tea are relatively scattered. Moreover, few big brands provide tea farmers with centralized procurement, so tea farmers have to find new buyers every year, and there will be loss of time and money in the process, and sometimes there will be no buyers for various reasons.

Second, there is no brand effect. In fact, there has always been a problem in the tea industry in China, that is, there is no brand effect. Many people have drunk Lipton's teabags. Although China people don't like such tea bags, they think that if the tea leaves break, they will actually lose their original fragrance. But Lipton did make the brand, but China has a long history of drinking and growing tea, but there has never been a good brand to promote the industry. On the contrary, there are many famous brands in coffee. In people's impression, we only know what kinds of famous tea there are, but never a brand of tea can jump into people's minds.

Third, the technology is not in place. In fact, the price of tea is too high, and there are also problems of inadequate technology. Tea itself is relatively scarce. It is made of buds on tea trees, and the four seasons are different. However, the baking technology and preservation technology of tea are both advantages to be improved, especially the baking technology of tea. It used to be artificial baking. Of course, the cost is too high. In the process of machine baking, the essence of tea itself may be lost, so the improvement of technology is still very important.