Market analysis of Taobao flower shop

Usually, the main target market of flowers is the middle class and high-income people. Their flower consumption ability and desire are greater, and their daily flower consumption is higher than that of other people with lower income. The number of this consumer group is increasing with the current economic growth in China, and the market consumption potential is also increasing. With the improvement of people's spending power and education level, flower consumption is no longer limited to general holidays, but gradually enters regular daily life.

In addition to individuals being consumers of flowers, large-scale commercial transactions still depend on group consumption. Moreover, at present, flower consumption is mainly based on group consumption, and personal consumption is relatively lagging behind, mainly concentrated on special days such as festivals, and daily demand is still on the edge. The consumption of group flowers has been in the main position in the past, present and even future, and it is on the rise.

If the target market is divided by time, the flower market can be divided into current market, growth potential market and big market. The current market situation is that the overall market of flower consumption is not very dependent on group consumption, individual consumption is very scattered, accounting for a small market share, and groups account for a large proportion in the current market.

The potential market for growth has always existed. In this part of the market, individual and family flower consumption is in a period of rapid growth, and the share is also in a period of rapid growth, and gradually exceeds the group flower consumption. Its target market includes groups, individuals and families, and pays more attention to the development of individual and family consumption markets. In the next 20 to 30 years, a large market structure is expected to form. By that time, the whole society has formed a conventional and popular flower consumption, and every consumer in the whole society will become the target market. This may be what the flower shop wants most.

Judging from the overall consumer groups, group consumption accounts for a large proportion at present, but personal consumption is increasing day by day. Flower shop owners don't have to worry about not selling flowers, because someone must buy them, and more and more people will buy them. What flower shop owners should consider is how to seize such a huge consumer group and let them spend in their own stores. This is a test of florist's professional ability, especially management ability.