Business strategy of opening tofu shop

Tofu is a kind of high-quality vegetable protein food with rich nutrition and unique flavor. As a traditional daily food in China, it has a history of more than two thousand years. How about opening a tofu shop? How to run a tofu shop? Let me take you to know more.

I. Market analysis

Tofu is rich in nutrition, delicious and low in price, and is deeply loved by people. Homemade tofu is eaten by many people, but it is a post-processed dish. Fresh baked, hot tofu, tofu flower, etc. It is hard for ordinary people to eat. If you open an instant bean curd shop and let the public taste it, the business will definitely be profitable.

Second, the implementation plan

First, the site selection conditions of tofu mill.

1. The meat market is near the vegetable, seafood and meat counters.

2. There is a place where water supply and drainage can ensure a water outlet and faucet, or a device can be installed.

3. supermarkets. Charge at the counter. We need an extra shop assistant.

4. The area is at least 7 square meters.

B, the choice of tofu machine

1. Zheng Tong bean curd machine can make bean curd at any time, flexibly adapting to consumer demand.

2. Zheng Tong bean curd machine has low noise. Because of the low noise, it is suitable for installation in department stores and large supermarkets.

3. Zheng Tong small and medium-sized bean curd machine. The installation area of the machine is small and the cleaning is simple, so a woman can operate it independently.

C, publicity strategy

1. Make a template for brand-name products and print your own logo on tofu.

2. Show the raw soybean used for processing tofu to gain the trust of consumers.

3. Set up a free tasting counter. Provide consumers with free opportunities to taste tofu and attract more potential customers.

4. Make a booklet about tofu cooking. Provide consumers with functional tofu and tofu cooking knowledge, improve service quality and increase demand for tofu.

Ps: I don't talk to him about ordinary people.

D, sales strategy

The difference between dried beancurd and tofu In the past, high-quality tofu, tofu made directly from dried beancurd did not lose nutrition and tasted more delicious.

Clean, so that consumers can witness the whole process of tofu making, so that consumers can buy tofu at ease.

Improve the service quality and pack it in containers to prevent tofu from being damaged during transportation. Trade 10 container for a piece of tofu to ensure regular customers.

Better * * * customers

* * * Consumers' curiosity and desire to buy. Make tofu in places where people flow heavily, attract consumers with vision and smell, and make consumers want to buy it. The location of ready-to-eat tofu mill is an important factor affecting the success or failure of business.

Dynamic response to demand. Directly using dried soybeans to make tofu can adjust the output and there is no inventory burden.

Improve consumers' awareness of diversified tofu.

Third, the investment budget

Rent: the supermarket is 8 square meters, and the rent for 4 months is 8,500 yuan.

Purchase of equipment: 50,000 yuan.

First purchase: 1 1,000 yuan.

Working capital: 6,543,800 yuan+0,000 yuan.

Total: 78,500 yuan.

According to the daily production 1200 Jin of tofu, it is estimated that the monthly net profit can reach more than 30,000 yuan.

How does a tofu shop sell 5 billion?

In 2005, Shingo Ito of Kyoto, Japan took over his father's old tofu shop. Not satisfied with the selling method of "three pieces of tofu 100 yen", he broke the tradition of making "standard tofu" for decades, improved the shape of tofu, and took a name very different from tofu: Men's Tofu Shop, which means "masculine Tofu Shop", which is translated as "handsome Tofu".

Shingo Ito started by changing the traditional square shape of tofu. Because tofu is soft and soft, adding more curing agent affects the quality and becomes old tofu. Therefore, the shape of tofu has been improved and made into special shapes such as water droplets. Tofu is put into a slender or pipa-shaped plastic container.

Soft tofu has become a symbol of manhood, which has brought great impact on consumers' cognition and senses. This practice suddenly stands out from many Japanese tofu brands and stands at the forefront of fashion avant-garde trends. Many Japanese will buy tofu in advance because they want this unique feeling.

In addition to the interesting name and website, this tofu shop has adopted a unique and creative style in naming and packaging all tofu products, such as the tofu shop with the same name, the tofu shop with paddle hair dryer, the tofu boy with rice spoon in spring and summer, the tofu boy who quarreled in autumn and winter, and the tofu boy with noisy soup, such as Nobukuro, -TOMOTSU, and the tofu made of green beans.

These tofu are all made by hand. Other general tofu shops also sell peripheral soy products, such as rock music with soy milk, thick fried tofu captain, tofu ball captain and so on. Even grapefruit vinegar and natto used to dip tofu are sold.

If you think tofu is cool, you are wrong. The raw material of tofu is the bitter juice of Hokkaido soybean and Okinawa, which is four times more expensive than usual. Everyone who has eaten it says that they have never eaten tofu with such a strong taste. Moreover, the packaging also specially designed a waterproof board at the bottom of the tofu box, so that tofu and oozing water can be separated.

What is even more incredible is that Qian Qian tofu not only makes tofu unique and innovative, but also subverts the tradition. As long as you log on to Qian Qian Tofu's official website, you will be deeply attracted by such a trendy website, which almost takes masculinity to a new level. The website makes the trademark pattern of "Qian Qian Tofu Shop" into standby patterns and Flash games, and also serializes stories, sells goods around the shop, provides various table cloths for people and introduces originality. Even the unique songs on the website were made into mobile phones, egg-twisting toys, pop songs and T-shirts, and even Japanese toy manufacturer Bandai came to the door to make their tofu products into toys. The craze of tofu shops once again spread to toys.

According to statistics, the sales of 20 10 Qiannan tofu shop has reached 5 billion yen, and it can sell 80 thousand boxes of tofu at most a day!

A tofu shop can develop like this. What are its success factors?

1. Break old standards and create new ones.

The highest competition is the struggle for standards. Whoever has the right to speak the standard, or the enterprise that sets the standard, will re-divide the industrial territory and become the benchmark enterprise of the industry. Shingo Ito, a young man, refused to accept the old-school father's standard of tofu making, and made bold innovations on the existing standard, transforming the rigid shape of tofu, which is fragile and square, into special-shaped packaging, shaping the new standard of tofu making, breaking consumers' previous cognition of tofu, generating curiosity and changing the value of tofu as a traditional food again. This is worth learning from many traditional manufacturing enterprises in China. For example, our moon cakes, cakes and pickles can all set a new standard.

2. The essence of marketing is to sell different products.

The key to why Qianmen Tofu, a seemingly bizarre brand name, has become a favorite food of Japanese men, women and children lies in the fact that the whole society is becoming more and more feminine, and even the number of men has greatly decreased due to urbanization, environmental pollution and changes in living habits. In such a society, people are eager for masculine and handsome power, spreading the image of tough guy on soft tofu, which has produced great cognitive contrast. This huge difference has completely broken the consumer's cognitive threshold. All of them are handmade, and soft and refined tofu is made with strong hands, which has its own legend and characteristics and has become the focus of people's hot discussion. Men's tofu sells not only tofu, but also men's charm and fashion. So we have developed all kinds of toys, pop songs and mobile phones, and become the releasers and disseminators of popular life. In fact, Qianmen Tofu is not a bean product company, but an out-and-out cultural communication company, which turns decay into magic, turns tradition into fashion, makes differentiation and achieves the essence of brand marketing.

3. Shaping value and opening up the blue ocean

From a piece of tofu to fashion websites, toys, pop music, mobile phones and video movies, from the single functional nutritional value of products to the spiritual value of expressing oneself and pursuing fashion trends, it has achieved a leap from low added value and low concern to high added value and high concern, which has opened the popular trend of "fashionable tofu" and greatly enriched the original connotation and significance of original ecological healthy natural tofu food, even high-priced consumers are eager for it. This is the tofu before men. He makes himself not like "tofu", but more like a popular star and a handsome guy. He makes materialized products personalized, emotional and life-oriented, creating a special blue ocean market, which tells us that what is more important than products is the value and significance behind the products. This is a buying point that consumers like and accept, and the selling point summarized by manufacturers is no matter how good, if this "personalization" is lacking.

4. There is no sunset industry, only the concept of sunset.

At present, the development of many old brands and enterprises is blocked. Where is the root cause? The answer is obvious: selling products as products, or making brands as so-called "brands", or operating on the original path, losing confidence, patience and enthusiasm for the existing industries, and developing inertia with the changes of industries will die out. This is the result. Japan's former male tofu is an extremely traditional product, so popular that it is worth pondering by all traditional industry operators.

There is no sunset industry, only the concept of sunset, no sunset enterprises, only sunset entrepreneurs, and traditional industries are also sunrise industries, just as the author assisted Yaguang, a world-class home textile enterprise, in the process of transforming foreign trade into domestic sales.

Upgrade traditional towel products to "personalized cosmetics", and develop personalized customized towels for oily boards, dry boards, mixed boards and acne. Advocating the humanistic appeal of "choosing towels according to skin color" has opened up the blue ocean of home textile industry, and the number and sales volume of terminals have increased by more than 8 times in less than one year. If we still follow the traditional practice, we will fall into the trap of making towels by tens of thousands of towel enterprises across the country.

In a word, no matter how bad the industry is, there are profits. There are no closed industries, only closed enterprises. It deserves serious consideration. The most scarce thing for an enterprise is not execution, let alone capital, technology, talents and operation mode. Our insight and judgment on the future development determine our pattern, position and destiny.

People who have seen it also: