What is the media industry?

What is the prospect of 20 19 becoming a self-media industry?

—— The following data and analysis are from the Analysis Report on Market Foresight and Investment Strategic Planning of China Media Industry by Forward-looking Industry Research Institute.

Judging from the overall development of the industry, although the development of the media industry is in a painful period of strong supervision, the industry still has good development prospects in the future. Judging from the commercial realization mode of the media, in the past few years, although the media has attracted attention from all walks of life in platform promotion and marketing, the commercialization process has been slow due to its heavy dependence on the single realization mode of advertising. In the last two or three years, the ways of realizing the media have gradually diversified, and they have begun to change from advertising to content realization, e-commerce realization, IP realization and derivative service charges.

According to the data of "White Paper on 20 18 Self-media Industry" released by Claudio in March of 20 18, among the top 500 self-media surveyed by Claudio, by the end of 20 17, the proportion of self-media realized through advertising, e-commerce and IP was 95%, 30% and15 respectively.

In addition, judging from Weibo's revenue from Media 20 17, e-commerce realization has become the most important source of income, accounting for 90% of the revenue, and the ability of e-commerce realization has been greatly improved. To sum up, the commercial realization mode of the media industry has begun to diversify, which will create more diversified and rich profit sources for the industry, and the future development prospects are worth looking forward to.

What is the income of the media industry?

The income of the media industry is very good.

1, since the media alliance, there are several media alliances that are doing well now. Nowadays, online marketing is about integration ability, and all kinds of information are scattered. Many people from the media gathered here to promote products to customers and earn advertising fees through * * *.

2. Earn advertising revenue by receiving media orders.

If you add a lot of self-media groups, you will find that many self-media people who take orders contact advertisements through various social networks.

3. Reward from the media platform

At present, Tencent will be rewarded by hundreds of people from the media platform. Open self-media platforms mainly include WeChat public platform, Sina Weibo reward platform, short book reward function and interest tribe reward function.

4. Brand implantation

Now all kinds of media will implant brands, where dad goes, every day, happy camp, good voice of China. "Extreme Challenge" has many brands implanted in the legendary swordsman, and the media can also make money through brand implantation.

5. Electronic commerce

Made from the media account, it won the trust of fans. Carefully planned, the brand you made, you can let everyone buy whatever you sell.

6. Information desk

Everyone who works in the media has his own professional field, because media people have accumulated a lot of professional knowledge in one field all the year round, and many media people have begun to provide information services that they are good at, which is also a big income for media people.

What is the income of the media industry?

The income of the media industry is very good. 1. There are several self-media alliances that are doing better now. Nowadays, online marketing is about integration ability, and all kinds of information are scattered. Many people from the media gathered here to earn advertising fees by promoting products to customers.

2. Earn advertising revenue by receiving media orders. If you add a lot of self-media groups, you will find that many self-media people who take orders contact advertisements through various social networks. 3. Reward from the media platform Now Tencent's media platform will be rewarded by hundreds of people. Open media platforms mainly include WeChat public platform, Sina Weibo reward platform, short book reward function and interest tribe reward function. 4. Brand Implantation Now all kinds of media will implant brands. Where does Dad go? Every day, China has a good voice.

"Extreme Challenge" has many brands implanted in the legendary swordsman, and the media can also make money through brand implantation. 5. E-commerce started from the media account and gained the trust of fans. Carefully planned, the brand you made, you can let everyone buy whatever you sell.

6. Information Service Everyone who has worked in the media has his own specialties, because media people have accumulated a lot of professional knowledge in one field all the year round. Many self-media people have started their own professional information services from the accumulation of time, which is also a big income for self-media people.

What is the future development trend of the media industry?

After entering the era of digital networking, the development of new media presents an exposed trend.

As a member of the new media family, self-media has gradually become a climate in recent years, with considerable scale and prospects. According to the data of "China New Media Industry Market Prospect and Investment Planning Analysis Report", as of 20 16, the number of accounts on WeChat WeChat official account platform reached 20 million, with more than 10000 daily certified users, about 3 million active accounts and an audience of nearly 800 million.

Today, the number of headline accounts is close to 654.38+0.3 million, with a monthly increase of over 30% and an average daily reading of 700 million times. Among many official WeChat accounts, entertainment, culture and technology are the most widely distributed industries, while entertainment, practical work and social content are the most concerned.

Nowadays, there is a new attempt from the media, that is, content payment. It is expected that in the next few years, more media will join the ranks of content payment.

In an era when mobile payment is so convenient, this will be a big income.

What is the prospect of 20 19 becoming a media?

—— The following data and analysis are from the Analysis Report on Market Foresight and Investment Strategic Planning of China Media Industry by Forward-looking Industry Research Institute.

Judging from the overall development of the industry, although the development of the media industry is in a painful period of strong supervision, the industry still has good development prospects in the future. Judging from the commercial realization mode of the media, in the past few years, although the media has attracted attention from all walks of life in platform promotion and marketing, the commercialization process has been slow due to its heavy dependence on the single realization mode of advertising. In the last two or three years, the ways of realizing the media have gradually diversified, and they have begun to change from advertising to content realization, e-commerce realization, IP realization and derivative service charges.

According to the data of "White Paper on 20 18 Self-media Industry" released by Claudio in March of 20 18, among the top 500 self-media surveyed by Claudio, by the end of 20 17, the proportion of self-media realized through advertising, e-commerce and IP was 95%, 30% and15 respectively. In addition, judging from Weibo's revenue from Media 20 17, e-commerce realization has become the most important source of income, accounting for 90% of the revenue, and the ability of e-commerce realization has been greatly improved.

To sum up, the commercial realization mode of the media industry has begun to diversify, which will create more diversified and rich profit sources for the industry, and the future development prospects are worth looking forward to. .

What is the future development trend of the media industry?

In the media industry, digital marketing is a new force emerging in recent years. When people pay attention to advertisements from newspapers, magazines, television to various digital products, digital marketing has quickly occupied every corner of advertising and entertainment news with the characteristics of focusing on digital media. After all, at present, the advertising industry also needs to transform from traditional channels to the Internet, and the transformation can not be achieved without the promotion of digital marketing participants.

According to the analysis of China Media Industry Market Prospect and Investment Strategic Planning Report, digital marketing in China is gradually squeezing the market share of traditional channels, which also shows that the rise of digital marketing industry is the general trend.

At present, China's traditional media and some advertising companies are in the transformation stage. In the process of infiltrating into the field of digital marketing, their traditional business operation mode needs to be changed. However, this process is long. During this period, who will undertake the advertising business in the market? There is no doubt that digital marketing enterprises will fully fill this market gap.

Media: Why should I enter the media industry?

1, writing skills. I have been interested in literary writing since I was a child, and I became a writer by inspiration. After 15 years of writing practice, I can output articles of certain quality, and I am very willing to share them with readers and communicate with friends. On today's headline platform, you may not have many fans, but your content, interaction, health and other dimensions are good, and the number of recommendations will be large, and the reading volume will be large in 6 days.

2. Content revenue. Although literary writing is a hobby, if it is supported by income, it is not only the driving force to promote writing, but also a little income to buy books, which in turn promotes writing. I remember it was published in the newspaper. It cost a little money and was very exciting. In the headlines, I also got advertising revenue. At present, the most day has almost reached 28 yuan, and I am very satisfied and grateful. Through my own writing, I have brought benefits on the internet, which I never dreamed of.