Traditional Culture Encyclopedia - Traditional stories - Competitive risk of tourism enterprises

Competitive risk of tourism enterprises

A long time ago, information was asymmetric. Travel agency employees don't need to care about customers, products and services. The core competitiveness of travel agencies is to master more tourism information.

Employees invented the joint venture relationship, and the small bosses in the industry immediately kicked down the ladder, and the competition in the industry intensified rapidly. Only by price. Then OTA came, and the price was lower.

When price becomes the only way of competition, all kinds of self-funded shopping become the lifeline of "special line". The experience of domestic tour groups has declined rapidly. We must give priority to the sunset group. Young people traveling with a group are weak. The group tour that "sleeps when you get on the bus, urinates when you get off the bus, takes pictures when you get to the scenic spot, and knows nothing when you come back" is really poor, really low.