What are the channels for corporate brand promotion?

Brand promotion channels (i.e. brand marketing):

1, search engine marketing: there are two kinds of SEO and PPC, namely, search engine optimization, that is, by optimizing the website structure, high-quality website theme content and rich and valuable related external links, the website is more humanized and search engine-friendly, so as to gain an advantage ranking in search engines and introduce traffic to the website.

2. Forum marketing: This application has become very common, especially for individual webmasters. Most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day.

3. Blog marketing: Blog marketing is the establishment of enterprise blogs or personal blogs, which are used for the interaction between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence.

4. Weibo marketing: Weibo marketing refers to a marketing method that creates value for merchants and individuals through Weibo platform, and also refers to a commercial behavior way that merchants or individuals discover and meet various needs of users through Weibo platform.

5. Video marketing: In the form of creative video, moving product information into video clips will be absorbed by the popularization, which will not cause too many user groups to reject and be easily accepted by the user groups.

6. Viral marketing: Viral marketing model comes from online marketing, which is carried out spontaneously among users by using the principle of word-of-mouth communication among users, with low cost.

In fact, there are many promotion channels, but not every promotion channel is suitable. Enterprises must find the promotion channels suitable for their own brands in order to maximize their advantages. In fact, although it is the Internet age, online and offline marketing is also very important. The "combination of online and offline" mode allows you to experience in local physical stores and buy online, so that consumers can have their cake and eat it.

Extended data:

Brand promotion mode:

1, network policy

One of the important tasks of network marketing is to establish and promote corporate brands on the Internet. The offline brands of well-known enterprises can be extended to online, while ordinary enterprises can quickly establish brand image and enhance the overall image through the Internet. The construction of network brand is based on the construction of enterprise website, and through a series of promotion measures, it achieves the cognition and recognition of customers and the public to the enterprise. To a certain extent, the value of online brands is even higher than the direct benefits obtained through the network.

2. Web strategy

Small and medium-sized enterprises can choose a more advantageous address to build their own websites, and after the establishment, they should be maintained by special personnel and pay attention to publicity, thus saving a lot of advertising expenses in traditional marketing, and the extensive use of search engines will improve the search rate, which is better than the advertising effect for small and medium-sized enterprises to some extent. As an important platform for enterprise brand marketing, website is not only a "window" for displaying enterprise products and services, but also a window for enterprises to get feedback and suggestions from users.

3. Product strategy

If small and medium-sized enterprises want to use online marketing methods, they must be clear about their products or services and which products are selected by online consumers. As a target group, because the cost of online sales of products is much lower than other sales channels, small and medium-sized enterprises can make greater profits through online marketing if their products are properly selected.

4. Price strategy

Price strategy is also one of the more complicated issues. The price strategy of network marketing is a direct dialogue between cost and price. Because of the openness of information, consumers can easily grasp the prices of competitors in the same industry. How to guide consumers to make a purchase decision is the key. If small and medium-sized enterprises want to succeed in online marketing in price, they should pay attention to the cost performance of their products and the characteristics of their products compared with competitors in the same industry. In addition, due to the impact of competitors, the price strategy of online marketing should also be adjusted in time. Small and medium-sized enterprises have different marketing purposes and can set prices according to different time. For example, in the stage of private brand promotion, consumers can be attracted at low prices, and profits can be reduced to occupy the market on the basis of calculating costs. After the brand has accumulated to a certain stage, an automatic price adjustment system will be established to reduce costs, and timely adjustments will be made according to the supply and demand situation in the variable cost market and the quotations of competitors.

5. Promotion strategy

Promotion The basic purpose of marketing is to help increase sales, and online marketing is no exception. Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases. Represented by online advertising. Online promotion has no personal promotion or direct contact promotion under the traditional marketing mode. Instead, a large number of online advertisements are used as soft marketing methods to achieve the promotion effect. This practice can save a lot of human and financial expenses for small and medium-sized enterprises. Through the effect of online advertising, we can tap potential consumers in places that more people can't reach, and reach a cooperative alliance with non-competitors through the rich resources of the network to broaden the consumption level of products. Network promotion can also avoid the sameness of promotion in reality, and better promotion effect can be achieved by combining the corporate culture with the corporate culture of websites that help to promote.

6. Channel strategy

The channel of network marketing should be based on the principle of convenience for consumers. In order to attract consumers' attention to our products in the network, we can combine our products with related products of other small and medium-sized enterprises as an extension of our products, and the simultaneous appearance of related products will attract consumers' attention. In order to promote consumers to buy, promotional information, new product information and company dynamics should be published on the website in time. In order to facilitate the purchase, we should provide a variety of payment methods to give consumers more choices. When building the company's website, we should set up an online shop to increase the possibility of sales.

7. Service strategy

The difference between network marketing and traditional marketing mode lies in its unique interactive mode. The traditional marketing model is very important in interpersonal communication, and the marketing method is relatively simple. Network marketing can strengthen interaction and save expenses according to the characteristics of its own products, specific target customers and unique corporate culture, and its forms are novel and diverse, avoiding the old-fashioned simplification of the original marketing model.

References:

Brand Promotion-Baidu Encyclopedia