How to play the role of the media in the construction of clean culture

Corruption culture construction is the basic project of anti-corruption and probity, and its standard reflects and affects the integrity of the society to a certain extent. At present, in the context of anti-corruption widely social attention, the role of the media in the construction of anti-corruption and probity, especially in the construction of culture of probity is becoming more and more prominent. In the era of informationization and networking, it is of great practical significance to make better use of the power of the media to continuously promote the construction of a clean culture in order to fight corruption and advocate clean construction. In recent years, Meizhou City, Guangdong Province, combined with its own reality, give full play to the role of the media in the construction of clean culture, and achieved certain results.

Li Chunde The role of the media in promoting the construction of a clean culture

As an information center, control the right to speak on anti-corruption and integrity. The media is the main way for people in modern society to understand all kinds of information and perceive the outside world. By setting up issues for the public to pay attention to, think about and discuss, the media has a potential influence on the audience, thus controlling the right to speak. The discourse power of the media on anti-corruption and integrity promotion is not only manifested in the dissemination of information itself, but more importantly in the expression of certain opinions or tendencies through the disseminated information, which in turn influences the audience's perspective of observing the issue, and promotes the formation of mainstream views and attitudes towards the issue. This right of speech, if used properly, can enhance people's confidence in the fight against corruption, on the contrary, it may mislead the audience, so that people have misjudged the anti-corruption situation, causing negative effects.

As a monitoring channel, act as a catalyst to punish corruption. The public with the mass media to implement supervision is the media in the development process of a historical personality, but also the media's vocation. With the development of society, the influence of media supervision is getting bigger and bigger, is considered to be the executive, legislative, judicial outside the "fourth power". Preventive measures, prevention and treatment of disease, to strengthen the early warning of corruption prevention and control is to promote the construction of the system of punishment and prevention of an important part of the media supervision can play a role in risk prevention and control of "early warning device", to promote the issue of fair and just, in accordance with the law and regulations to solve the problem, and to achieve the anti-corruption work of the party's leadership and rely on the masses of the organic combination of the work of the party.

As a carrier of public opinion, it has become a weathervane reflecting social sentiment and public opinion. The news media, as an important part of modern society, assumes the basic duties of environmental monitoring and social watchdog. Whether the Party and the government are leading economic and social development or carrying out anti-corruption and integrity building, they must attach great importance to the social public opinion carried by the media. Anti-corruption work is closely related to the interests of the public and the feelings of the people, and the related media public opinion is more direct and strong, which has a strong revelation and reference for promoting the construction of clean government and the fight against corruption. Only by respecting and reflecting media public opinion can anti-corruption construction effectively lead public opinion and win the broad participation and support of the public.

As a cultural messenger, it serves as a disseminator of clean ideas. Relying on the language as a carrier, the media not only disseminate the existing cultural achievements, but also reflect the current cultural phenomena in a timely manner, and the role of human cultivation is becoming increasingly evident. The dissemination and promotion of the concept of integrity is the social responsibility and important mission of the media. In the construction of clean culture, we must pay attention to the power of the mass media, by vigorously promoting the values of honesty and integrity, despise corruption, and advocate a civilized, healthy and clean lifestyle, in order to continue to compress the ideological and cultural space of corruption.

Problems and deficiencies in the media in promoting the construction of a clean culture

There is a distortion of media information. Anti-corruption and anti-corruption advocacy is a serious subject matter, the authenticity of the report requires a higher and more stringent, but the phenomenon of news distortion, or even intentional counterfeiting occurs from time to time. Part of the media in order to grab the news, grab exclusive, do not verify the information, evidence on the hasty release; or based on material, based on "guess", subjective fabrication of false news; and even to improve the click-through rate, ratings and circulation maliciously fake, resulting in distortion of the report on the media's credibility has had a negative impact.

There is a bias in the direction of public opinion. Some media are indifferent to political awareness and social responsibility, and there is a tendency of entertainment and vulgarization in the reporting and interpretation of anti-corruption and cleanliness topics. In particular, individual urban lifestyle newspapers and websites and other new media in the case reports on the main space in the "depth" digging corrupt private life, making a big show of the lace news on the corrupt officials fall on the warning lessons but rarely mentioned. This kind of vulgar, vulgar, kitschy report not only affects the credibility of the media, but also misleads the public's value judgment, and constitutes a negative impact on the anti-corruption and clean atmosphere.

The effectiveness of supervision needs to be strengthened. Although the role of public opinion supervision is increasingly being emphasized and recognized, but the actual role of its play and have the potential to have a certain gap compared to the breadth, depth and intensity of supervision still need to be strengthened. The reasons affecting the effectiveness of the media are manifold, including the factors of local protectionism and departmental protectionism: the supervised units, departments and their superior organs intervene too much, resulting in the media sometimes "not daring to supervise"; there is also the problem of inadequate institutional mechanism for safeguarding public opinion: the external environment is not satisfactory, and it is difficult to safeguard the basic rights of the media personnel, making it difficult for the media to monitor the public opinion of the public. The media is unwilling to monitor the basic rights of the media practitioners are difficult to be guaranteed; and there is also the factor of insufficient openness and transparency of the information related to the party affairs and government affairs: it is difficult to grasp the comprehensive and detailed information so as to understand the real situation, so that the media is sometimes "unable to monitor".

Suggestions and practices to enhance the role of the media in the construction of a clean culture

From the perspective of the working system, it is necessary to focus on grasping the relationship between "leadership" and "collaboration", and play a good concerto. Generally speaking, the party's political leadership and effective supervision of the media, the media around the party's central work to provide services, but specific to a unit or department, the relationship between the media and the media often does not exist between the leadership and the leadership, but more reflected in the work of the collaborative relationship. From the institutional advantages, on the one hand, to strengthen and improve the party's leadership of the media, so that the media firmly adhere to the correct orientation; on the other hand, to make the public *** department out of the fear of the media, avoid the media, the media's misconceptions, to improve the ability to deal with the media, and take the initiative to the media to provide information on the construction of anti-corruption and corruption, and to adhere to the party's leadership combined with the laws of the press, and to adhere to the correct orientation of public opinion to fight corruption and promote honesty. Combine the adherence to the leadership of the Party with the law of the press, the adherence to the correct anti-corruption and probity orientation of public opinion with the promotion of anti-corruption and probity publicity and diversification of reports, and coordinate the promotion of the construction of a clean culture. In recent years, Meizhou Municipal Commission for Discipline Inspection has taken the initiative to strengthen communication and coordination with the media, and annually convenes a symposium of the central, Guangdong Province in Meizhou news units, the city's major media and special commentators, to discuss and determine the anti-corruption and clean publicity and coverage of the ideas, content and programs, and in the event of an important matter of timely briefings to the media.

From the media positioning, we need to focus on grasping the relationship between "guidance" and "catering" to find the right balance. News media is standing on the bow of the times on the lookout, shoulder to guide public opinion and social and cultural responsibilities, but also self-sustainable market players, catering to meet the public's information needs in order to survive and develop. The media must be based on their own positioning, the psychological characteristics of the audience and acceptance habits of news planning, active, scientific setting of the topic, and through the appropriate angle and way to take advantage of the situation, the public's concern for anti-corruption and clean building to rational thinking, the simple emotions rise to establish and strengthen the concept of integrity, in the practice of anti-corruption and clean reporting to find a balance of social responsibility and economic benefits, to achieve a complementary win-win situation. Complementary win-win. Meizhou Municipal Commission for Discipline Inspection focuses on joint media to identify anti-corruption and clean news viewpoints, in Guangdong, Fujian and Ganbian three cities "red soil wind" forum, open day of the Commission for Discipline Inspection, "I love my family" family integrity series of education, Secretary of the Commission for Discipline Inspection and netizens online exchanges, and other activities, the media are invited to Involvement in advance, the whole tracking, launched a series of reports to eliminate the cadres and masses of discipline inspection and supervision of the work of the mystery, enhance the sense of identity, and create a good atmosphere for the masses to actively participate in the construction of anti-corruption and integrity.

From the point of view of the dissemination of works, we need to focus on grasping the relationship between "content" and "form" to enhance the infectious power. Should fully respect the law of clean culture construction, pay more attention to enhance the fun and affinity, good through the media language and artistic form of the serious content vividly and imaginatively expressed, in the subtle cultural people, clean in the heart. In the dissemination, with the resources and advantages of the media, through film and television, literature, opera and other forms of expression to reflect anti-corruption themes, to achieve a clear content theme, the form of eclecticism, and effectively enhance the infectious force of clean cultural works. In recent years, the Commission for Discipline Inspection of Meizhou City, focusing on highlighting local characteristics, and colleges and universities, media and troupes and other cooperation, to explore the establishment of a "county a product" clean arts and culture tour mechanism, co-organize the Hakka Clean Culture Festival, carry out the "clean culture online", organize the "Clean Wind in Meizhou", and organize the "Clean Wind in Meizhou", the "Clean Wind in Meizhou", and the "Clean Culture Festival". The "breeze of Meizhou - Guangdong and Hong Kong calligraphy and painting masters dedicate art to advocate cleanliness" wind creative activities, etc., to enhance the infectious force of publicity and education, so that the clean culture is more accessible to people.

From the long-term development point of view, we need to focus on grasping the relationship between "concern" and "response" to form a mechanism. The construction of a clean culture is not a one-way transmission, but a two-way interactive process. Responding positively to the concerns of media public opinion is the only way to provide solid support for a clean culture at the practical level, so that the supervision of media public opinion can be continuously strengthened. At present, although public opinion supervision has a legal status and policy support, it lacks authoritative, systematic and operational institutional guarantee. Therefore, it is necessary to establish and improve the anti-corruption and clean public opinion supervision, response and feedback mechanism to effectively guarantee the effectiveness of media supervision. The Meizhou Municipal Commission for Discipline Inspection focuses on utilizing media public opinion to expand case source clues, do a good job of monitoring and researching public opinion, and investigate and deal with corruption problems around the masses. For example, in response to several cases of unfairness in the issuance of low income insurance reflected in the Meizhou Daily and the Meizhou People's Voice website, they promptly investigated and dealt with the problem, investigated and retired those who had received low income insurance in violation of the law, and set up and improved the dynamic supervision of low income insurance and the normal withdrawal mechanism, which had a good social reaction.

(The author is a member of the Standing Committee of the Municipal Party Committee of Meizhou, Guangdong Province, and secretary of the Municipal Commission for Discipline Inspection)