What are the main applications of color in modern design?

The main applications of color in modern design are as follows:

First, the application in corporate image design

In corporate image design, color symbolizes the characteristics of corporate image and culture. In the application of color matching, we should choose simple and clear colors, so as to directly express rich enterprise spirit and culture.

Second, the application in graphic design

In graphic design, the main function of color is to convey the information of goods. Through reasonable color matching, we can enhance the value of goods, attract consumers' desire to buy, and thus show the brand image of goods and companies.

Third, the application in packaging design

In packaging design, the function of color is mainly to convey the connotation of products, and consumers are attracted by packaging, thus becoming interested in products. Different kinds of goods must be packed in different colors.

Fourthly, the application in web design.

In web design, excellent color matching can bring brand-new visual effects to web pages. It can not only increase the number of views of the website, but also stand out among many similar pages. A good web design will bring unforgettable and easy-to-use experience to users.

Basic principles of color application

First, the classification of colors According to the influence of colors on people's psychology, colors are divided into warm colors and cool colors. Colors dominated by red and yellow are called warm tones. Colors dominated by blue and green are called cool tones.

Second, the collocation of colors When using multiple colors in the same space, we must pay attention to the change of hue.

Third, the transition of color In home improvement, when one color surface is transformed into another color surface, it is necessary to use the intermediate color for transition to avoid the stiff color change and poor feeling.

Fourth, the choice of color plays an important role in people's psychology. Different ages, different genders, different customs and habits have different preferences for colors.