Understanding and feeling of corporate culture

Literally, corporate culture is a kind of culture within the enterprise. So, what are the components of this culture? Generally speaking, corporate culture consists of three parts: the basic layer, the material layer and the spiritual layer, among which the spiritual layer is the core content of corporate culture. The so-called grass-roots level generally refers to the basic equipment of enterprises; The material level includes the company's welfare system; The spiritual level contains the most extensive content, including core values, mission, vision, spirit, talent view, service concept, high-level literacy and so on. Among them, the most important thing is the core values, spirit, vision and mission of the enterprise. For an enterprise, corporate culture should play the role of guiding employees' work behavior, improving enterprise cohesion and finally forming enterprise brand image. However, the establishment of corporate culture, many enterprises are only a superficial behavior, and have not been implemented. This has also led to the phenomenon that some enterprises only "take off" without "landing" when establishing corporate culture. If an enterprise simply understands corporate culture as several slogans, slogans posted on the wall, and some corporate activities are corporate culture, it will go into a misunderstanding. The real corporate culture is extended according to the core content of corporate culture and always implemented in the specific behavior of enterprises. For example, Haier's corporate culture is "honesty", so this feature is implemented in their daily management and product quality; For another example, Sany's corporate culture is "three first-class", so they pay special attention to the update and research and development of product technology; For another example, a major feature of Mengniu's corporate culture is the virtue of "talents", so they are strictly enforced in personnel assessment and personnel training. So, how can we establish a corporate culture that conforms to the enterprise? The establishment of enterprise culture should first conform to the present situation of the enterprise, including internal and external conditions, which requires a careful investigation of the enterprise before formulating the enterprise culture, and then put forward the cultural requirements that meet the needs of the enterprise according to the actual problems of the enterprise; Secondly, after the establishment of corporate culture, we should rely on the corresponding system of enterprises to implement the core content of corporate culture in enterprises; Furthermore, when promoting corporate culture, we should adopt various ways, such as internal activities and training. In addition, after the promotion of corporate culture for a period of time, it is necessary to test the implementation of corporate culture, adjust the parts that are not in conformity or difficult to implement, and finally form a corporate culture system that conforms to the development of enterprises. Finally, with the help of Jipeng Wang, a senior expert in corporate culture construction, the answer to the question is ended: corporate culture should not only take off, but more importantly, land.