What is the traditional concept in marketing concept?

Marketing concept refers to the basic guiding ideology for enterprises to make business decisions and organize marketing activities, and it is also the business concept of enterprises. It is an idea, an attitude, or an enterprise way of thinking. From the development stage of marketing, there are roughly the following marketing concepts:

1, production philosophy: focus on increasing production of enterprises, sell whatever products are produced, and customers will buy whatever products are sold by enterprises.

2. Product concept: the enterprise has made great efforts in products, but has not studied the new needs of customers and neglected to prepare for new product development.

3. Promotion concept: when the supply of products exceeds demand, the competition among manufacturers is fierce, and the enterprise organizes sales personnel to go out of the factory to promote products.

4. Marketing concept: the enterprise is market-oriented, producing and selling whatever customers need, taking the customer's needs as the starting point and organizing product development according to the customer's needs and requirements.

5. Social marketing concept: give consideration to the interests of society, customers and enterprises, realize a win-win situation for enterprises and customers, and realize the concept of "three wins" for enterprises, customers and society.

Among them, the first three are traditional marketing concepts, "producer-oriented" concepts, and the latter two are modern marketing concepts.