What does media refer to?

Question 1: What does new media mean What is new media?

Let me start with this question. When you see people in the subway, on the bus, in restaurants, on the road, in your living room, in your bed all the time to brush the phone, you should realize that where there are people, there is a jungle, yuck, is where there is socialization, there is a new media - where more people are gathered, with more convenient means of dissemination.

When new media makes it easy for people

to transmit information;

to have extensive social interactions;

to express their emotions openly and discuss the same thing;

the era of new media is here.

In this era, everyone is a producer and everyone is a communicator.

A long time ago, people learned about the world through traditional media, one-to-zero communication, at this time, traditional media only has the role of information transfer, and there is no social function.

When one-to-one media tools appeared, such as QQ, Email, WeChat, and SNS, people were able to maintain relationships with certain individuals;

then one-to-many communication methods were developed, such as microblogging, circle of friends, Facebook, etc., and people socialized to complete the construction of the online identity and find a sense of collective belonging.

This is the charm of new media.

Though Trump is all set to rule with Twitter. While new media is a little helper to save money, people and costs. But it doesn't have to be there. Having it may make performance better. But not everyone is suited to new media.

I have a friend, she is engaged in the medical device industry, she often complained to me that every day to visit the hospital director, representatives and so on, meet and chat are bowed, *** dirty kind, however, they do not appreciate. One day, she asked me if I could solve this problem through the new media. I said categorically, can not. Medical device sales, is a traditional one-to-one communication model, you need to communicate with the customer constantly, non-stop show the function of the device. Your goal is clear, your center is the medical representative, is the primary care physician. And new media is a decentralized form of communication.

I also have a friend who opened a Tmall store, originally just wanted to open a Tmall store, sell clothes, 20W fans, and quite good. We had a casual conversation, he complained of bitter water said, do shopkeeper quite tired, every day and photographer models deal with, but also have to do a good job after-sales, finished do not know how to maintain the relationship with these people in addition to the store. One day the store is gone, the 20W people are gone. I told him, you might as well build a micro-signal, you do it yourself first, I guide you how to flow, in WeChat can also sell goods, and usually send some original small fresh literary articles. It took three months, he imported most of the users of Tmall into WeChat, and insisted on pushing the article, and after a certain base, he began to sell. Now the performance is about 200W per month.

Marketing, is the truth of new media, but quality, is the basic law of new media. You must adhere to the original, adhere to the typography. Don't market because of marketing, you have to know how to socialize. And content is great for socializing.

Well, finally came to the real point: how to make good new media content?

My experience: what is considered good content? Everyone says good content involves human nature. The projects done by out of the ordinary is not a lot, but summed up a law, the new media in different industries, in the content and form have their own unspoken rules. For example, education, publishing, book industry to high-quality original articles, offline forums and courses salon as the core of the daily release, real estate industry to continuous posters, creative hotspots as the standard, collection, handicrafts, luxury goods to the cultural dissemination, preferential activities, festivals type of topics as the leading. So, the industry you are in must also have your operational rules, but new media breaks these boundaries. This is why many bosses are starting to pursue cross-border marketing.

Examples of good new media content, you can add me

Question 2: What is the meaning of the media The word media comes from the Latin word "Medium", which translates to medium, meaning between. It refers to the information in the transmission process, from the source of information to the recipient of the information between the carrier and tools to carry and transfer information. Media can also be viewed as all the technical means to realize the transmission of information from the source to the addressee. Media has two meanings, one is the object that carries the information, and the other refers to the entity that stores and transmits the information.

Question 3: What does the name media refer to Media is the medium through which information is transmitted. It refers to people with the help of tools, channels, carriers, intermediaries or technical means used to transmit information and access to information. Media can also be viewed as all the technical means of realizing the transmission of information from the source to the addressee. Media has two meanings, one is the object that carries the information, and the other refers to the entity that stores, presents, processes and transmits the information.

The media is divided into five categories:

(1) sensory media: refers to the direct effect on the human sensory organs, so that people have a direct feeling of the media. Such as the sound that causes an auditory response, the image that causes a visual response.

(2) Representation media: refers to the intermediary media for transmitting sensory media, that is, the coding used for data exchange. Such as image encoding (JPEG, MPEG, etc.), text encoding (ASCII code, GB performance 312, etc.) and sound encoding.

(3) performance media: refers to the media for information input and output. Such as keyboards, mice, scanners, microphones, cameras, etc. for the input media; monitors, printers, speakers, etc. for the output media.

(4) storage media: refers to the physical media used to store the representation media. Such as hard disk, floppy disk, disk, CD-ROM, ROM and RAM.

(5) Transmission media: refers to the physical media used to transmit the representation media. Such as cables, fiber optic cables, etc.

What we usually call media includes two of these meanings. One refers to the physical carrier of information (that is, the entity that stores and transmits information), such as books, wall charts, disks, CD-ROMs, tapes, and related playback equipment, etc.; the other layer of meaning refers to the form of expression of the information (or form of communication), such as text, sound, images, animation, etc.. Multimedia computer in the said media, refers to the latter, that is, the computer can not only deal with text, numerical values and such information, but also can deal with sound, graphics, television images and other different forms of information.

Question 4: What does news media mean? Also known as mass media, is a concept that emerged after the twentieth century in the twenties. Generally speaking, the news media include paper media (newspapers and magazines) and electronic media (radio, television) two. With the rise of the Internet, as the "new electronic media", the network has gradually become a new type of media.

Question 5: What is the media What does the media mean The word media comes from the Latin word Medium, which is translated as medium, meaning between. Media refers to the medium through which information is disseminated. It refers to the tools, channels, carriers, intermediaries or technological means by which people use to transmit information and access to information. Media can also be viewed as all technical means of realizing the transmission of information from the source to the addressee. Media has two meanings, one is the object that carries the information, and the other is the entity that stores, presents, processes, and transmits the information.

Question 6: What does online media person refer to A person engaged in online editorial work

Question 7: What do the first, second, third and fourth media refer to? The first media:

Newspaper The earliest newspaper in China was the Di Di newspaper of the Western Han Dynasty. The first newspaper in China was the di bao of the Western Han Dynasty. The di bao was the *** organ newspaper of the feudal court for releasing news. It is rumored that the Han Dynasty already had a di bao, but this is not reliable. A more reliable theory is the Tang Dynasty, when China was a feudal power, in order to strengthen the connection between the central *** and the local ***, the local *** set up a kind of liaison organization called "Di" in the capital city. The Di newspaper was issued by this liaison organization. In the "Di" organization, there were "Di officials", and the "Di newspaper" was distributed by the "Di officials". The name "Di Pao" is not a special name for a newspaper, but a common name. Sometimes also called "morning paper", "miscellaneous newspapers" and so on, it is the most primitive newspaper in China.

The second medium: radio

Germany created the world's first wireless radio station in 1918, which was soon followed by the introduction of broadcasting technology to China. January 23, 1923, the Chinese radio company manager Osborn (American) and the Continental Newspaper cooperation in Guangdong Road, No. 3, the roof of the Diners Club founded China's first radio station officially opened. Transmitting power of 50 watts, wavelength of 200 meters, call sign xro, 8:00 to 9:00 p.m. every night to broadcast one hour, the content of the news, music, speeches and so on. On the third day of broadcasting, Sun Yat-sen's "Declaration of Peaceful Reunification" was broadcast.

The third medium: media

Referring to the history of journalism in China, the 'House under the system of books' during the period of Emperor Wu of the Han Dynasty has fully equipped with the characteristics of the early newspaper circulation, then this 'House newspaper' is the earliest media in China.

The fourth medium: the Internet

According to the history of China's Internet development, in 1987, Professor Qian Tianbai of Peking University sent the first e-mail to Germany. At that time, China had not yet joined the Internet. in October 1991, at the annual Sino-US conference on high-energy physics, the American speaker, Wyatt? In March 1994, China was finally allowed to join the Internet, and in May of the same year, the entire Chinese network was completed.

Which century, respectively? It's clear at a glance.

Question 8: What is new media? What does new media include? New media is a new technology support system under the emergence of media forms, such as digital magazines, digital newspapers, digital radio, cell phone text messaging, mobile TV, the network, desktop Windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media of newspaper, outdoor, radio and television, new media is figuratively called the "fifth media".　　Wired magazine defines new media as "communication from everyone to everyone."　　Prof. Xiong Chengyu of the School of Journalism and Communication at Tsinghua University: "A media form that emerges and influences on the basis of computer information processing technology."　　Wang Bin, Secretary General of New Media Industry Alliance: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication."　　Jiang Nanchun, CEO of Focus Media: "Focus is to differentiate audiences, and Focus Media is to face a specific audience group that can be clearly described and defined, which happens to be the leading consumer group or heavy consumer group of certain commodities or brands."　　Wu Zheng, CEO of Sunshine Culture Group: "Compared to old media, the first characteristic of new media is its power of dissolution - dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders borders with receivers, and so on."　　Definition by Wei Wuwang, VP and COO of BlogBus: "A form of media in which audiences can engage broadly and y (primarily through digital modes)."　　Huang Shengmin, Communication University of China: the basic elements that make up new media are the three infinities constructed on the basis of the network and digital technology, i.e., infinite demand, infinite transmission and infinite production. --Social Relationship Level of Understanding.　　It is certain that "new media" is a variety of media forms based on digital technology and network technology. The "newness" is reflected in the technology, but also in the form. Some of the new media are brand new, such as the Internet, while others are a combination of the old and the new after the introduction of new technologies on the basis of the old media, such as the electronic newspaper.　　New media is the media that can provide personalized content to the public at the same time, and it is the media in which the communicator and the receiver are fused into reciprocal communicators, and the countless communicators can communicate with each other at the same time in a personalized way.　　In the past two years, with the rapid development of science and technology, new media is more and more people's attention, and become a hot topic of discussion.