The basic function of advertising

Basic function: Disseminating information.

The function and influence of advertising on the target and social environment through the content it spreads.

Large-scale advertising is an important competitive strategy for enterprises. When a new product goes on the market, if consumers don't know its name, purpose, place and method of purchase, it will be difficult to open the market, especially in the case of fierce market competition and greatly accelerated product upgrading, enterprises can make consumers attractive to their products through large-scale advertising.

This is very beneficial for enterprises to open up markets. Improving commodity awareness is one of the important contents of enterprise competition, and advertising is an indispensable weapon to improve commodity awareness. Smart entrepreneurs are always good at using advertisements to improve the "reputation" of enterprises and products, thus improving their "worth", promoting competition and opening up markets.

Extended data:

Advertising has its special significance. It can convey flat information, brand and image to attract consumption.

Advertising design is a practical subject with strong purpose, and accurately conveying advertising information is the primary task of advertising design.

The image and brand of the enterprise determine the position of the enterprise and products in the eyes of consumers, which is usually maintained and shaped by the strength and advertising strategy of the enterprise. In print advertisements, newspaper advertisements and magazine advertisements have strong brand-building ability because of their wide audience, large circulation and high credibility. Combined with two-dimensional advertising, the shaping power can be greatly enhanced.