Mechanical industrial enterprises how to do network promotion?

Machine industrial enterprises how to do network promotion? All changes are not the same, the mechanical industry in doing network promotion, often a headache, but combed actually 3 aspects:

1, what is the purpose of network promotion?

That is to say, you have to think clearly about their prospective customers, what they look like, what are their needs, what are their preferences? Only to figure out these, after the work can be better to carry out, play a half-hearted effect.

2, network promotion channels how to choose?

(1)? Network promotion channel classification

Category 1: promotion channels for prospective customers search habits, represented by mainstream search channels Baidu, Sleipnir, 360, Sogou, etc.; there are also some of the mainstream traffic platforms built-in search channels, including today's headlines, microblogging, weibo, Weibo, jitterbugs and so on.

Type 2: promotion channels for users' fragmented reading, represented by mainstream fragmented reading channels such as today's headlines, jitter, microblogging, etc.; there are also some vertically segmented second-tier traffic platforms, including Himalayas, blogs, Zhihu, and posting bars.

Type 3: other channels to promote the machinery industry-related platforms, such as some vertical machinery industry exchange forums, as well as some large portals of the machinery industry plate, and even some machinery industry-related tool-based platforms.

(2)? Network promotion channels to choose

The choice of network promotion channels, based on your positioning of prospective customers, your prospective customers needs are what they will search for? Your customers to which age group most, they prefer to spend time in what platform? Do your customers love to learn, do they love to visit forums, and what forums do they love to visit?

To understand the customer, the promotion channel naturally filtered out.

(3)? Network promotion form selection

Network promotion form on 2 kinds:

The first is to spend money directly on the channel advertising, this form of promotion is very fast, spend money on customers to come in, but do not spend money on no customers to come in.

The second type is to do in the channel customer demand for content, this form of promotion is slower, the early stage can bring very few customers, but the long-term accumulation will form the effect of traffic surge.

Many traditional machinery enterprises on the market are small and medium-sized enterprises, these small and medium-sized enterprises have a **** the same characteristics, most of them are very difficult to come up with a large amount of money, in the selection of promotional channels to advertise directly.

So, most of the small and medium-sized enterprises, are 2-legged walk, the first phase mainly by the first form of promotion to bring new customers, the late mainly in the form of the second form of promotion to bring new customers.

3, network promotion of customer secondary utilization

Money spent on staff salaries have been paid, the conversion of customers have been converted, leading to the customer has a big use. What does it mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.

Even if an old customer can't generate secondary demand, don't forget about word-of-mouth. How to get old customers to help you introduce new customers, so that new customers and then bring new customers, is the trick.

So, the network promotion to bring customers, must be precipitated to the Internet platform, this platform can be your micro-signal, can also be a group of WeChat, microblogging, etc., depending on your customer base, they like to stay in which platform.

Then in the customer precipitation of the platform, develop a kind of play or mechanism, provide some benefits, let the old customers to bring new customers, such as direct reward cash, etc..

Specifically how to play you set your own, there are many ways to play. But one important point, want to let customers with customers, the company provides mechanical products/services, must be quality, which is the basis for the establishment of word of mouth, to let the customer refer you to new customers, no worries before.

Pay attention to the essence of network promotion and the essence of the offline customer search, whether you are the machinery industry, or other traditional industries, can not be separated from the essence of marketing and promotion: people (customers)! Always think in terms of people (customers) as the center!