What are the similarities and differences between integrated marketing and overall marketing?

Integrated marketing is to organize what kind of marketing methods and channels to carry out comprehensively. Second, the concept of integrated marketing is only a whole marketing activity relative to a certain group of things, and not every marketing method will be used. For example, a set of stationery, including a ruler and a pen, means to promote all these things, but integrated marketing may be to promote all these things, but the ruler is used in one way and the pen is used; Another marketing method will use many kinds as a whole, and then the comprehensive effect will be much better.