The production characteristics of life service TV programs

The production characteristics of life service TV programs

According to the program form, large-scale service programs can be mainly divided into two types: "large-scale service competition programs" and "large-scale service activity programs".

"Large-scale service competition program" refers to a large-scale service program produced in the form of competition. Compared with ordinary service competition programs, "large-scale service competition programs" are characterized by large scale. Generally, a single program is at least 100 minutes, and it is often played many times. Second, the audience is wide. Examples of such programs are CCTV model contest, CCTV advertising contest and so on.

"Large-scale service activity program" mainly refers to the TV programs produced by large-scale service activities organized by TV institutions themselves or jointly organized with other social organizations. The main feature of this kind of program is its large scale and wide influence, such as CCTV3. 15 party, which has been held for more than ten years. Second, the broadcast cycle of programs is generally long, and various program forms are used, such as "National Health Action".

"Service competition program" mainly refers to the service program produced in the form of competition program. Due to the variety and quantity of service competition programs in recent years, we list them separately here.

There are mainly three kinds of service competition programs: first, service knowledge quiz programs, such as life knowledge contests, have basically faded out of the market because of their rigid forms. The second category D service competition program is reality show, which represents the mainstream and development direction of service competition programs, such as Supermarket Winner and Shopping Street, which show life skills on CCTV-2. The third kind of service competitions are performances and exhibitions, such as costume contest and cooking contest.

It should be noted that although the second class D service competition reality show can also be classified as an entertainment program, considering that it is a reality show, its theme and main appeal function are to provide service information and show life skills, we will incorporate it into the life service program system.

Category C and D classification of international service projects

International service projects can be roughly divided into two types C: international service projects and foreign service projects.

"International service projects" mainly refer to services imported from abroad, such as fashion shows, cooking, home improvement and other projects.

"Foreign-related service programs" refer to service programs produced by China TV media and broadcast mainly for overseas Chinese or foreign audiences. On the one hand, foreign-related service programs can provide service information for foreign audiences, and at the same time, they can also show the image of China to foreign audiences, such as traditional Chinese medicine and China tourism.