Traditional Culture Encyclopedia - Traditional stories - What do thousands of branches of Hongqi chain operate?
What do thousands of branches of Hongqi chain operate?
Hongqi Chain was founded in 1969 as the largest non-staple food retailer in Sichuan and one of the three old shopping malls in Chengdu. In the 1990s, in order to seek development, Hongqi Shopping Mall set up a direct-selling shopping mall of Hongqi Shopping Mall Wholesale Company with a forward-looking vision, and opened it to major communities, becoming a rare community supermarket chain at that time. 1972 Cao, an employee who entered hongqi mall, became the manager of hongqi mall wholesale company. This internal wholesale department, which does not have the qualification of an independent legal person, accounts for more than 80% of the sales, profits and taxes of the whole shopping mall. [1] In June 2000, under the leadership of Cao, Hongqi Shopping Mall Wholesale Company was restructured from Hongqi Shopping Mall and established a private Hongqi Chain Co., Ltd. In March 2002, Hongqi Chain Co., Ltd. successfully registered the "Hongqi" trademark of related categories. At the same time, it was rated as a famous trademark in Chengdu and a famous trademark in Sichuan Province.
In May 2004, Hongqi Chain Co., Ltd. sent a lawyer's letter to Chengdu Hongqi Shopping Mall Group Co., Ltd., demanding that it stop the infringement of Hongqi trademark and make economic compensation for its trademark infringement. The notice issued by Hongqi Chain to the supplier stated that "Hongqi Chain is the only legal user of the' Hongqi' trademark". Cao said firmly, "Chengdu shopping mall can only have one' red flag'. The use of trademarks is not based on the formation of history, but should respect the law. "
In March 2005, Hongqi Chain Co., Ltd. acquired Chengdu Hongqi Shopping Mall (Group) Co., Ltd.. [2] On May 20th, 2065438+00, Chengdu Hongqi Chain Co., Ltd. was formally established.
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