Mid-Autumn Festival coincides with Guofeng Hotel. How do they combine?

According to the analysis report of Mid-Autumn Festival forecast data released by OTA platform, the order information at this stage has increased significantly compared with the same period of Dragon Boat Festival, and Mid-Autumn Festival ranks among the long holidays with better performance in this year's holiday tourism recovery. As one of the key sectors in travel, hotels are also eye-catching, especially some highly personalized hotels are also the most popular first choice in hotel reservation, which has become the unanimous choice for many consumers to have a "family reunion" in Mid-Autumn Festival.

According to the forecast data report of Mid-Autumn Festival Autumn Tour in 2022 released by Ctrip. Com, the search popularity of software with "Mid-Autumn Festival" as the key word has increased by 1.20% in the past week. As of August 30th, the order information of Mid-Autumn Festival holiday increased by 1.37% compared with the same period of Dragon Boat Festival, and the order volume of hotel sector more than doubled. Among them, Mid-Autumn Festival, camping, sightseeing, Zhou Bianyou and hotel "family reunion" have become the four key words of tourism consumption during this year's Mid-Autumn Festival holiday.

On the Ctrip platform, the search popularity of "Mid-Autumn Festival" keywords increased by more than 423% in the past week. Mountains and rivers, ancient cities, rivers and other scenery with China charm have become the best choice for everyone to enjoy the Mid-Autumn Festival.

Mid-Autumn Festival is in early autumn, which is just a good time for camping. According to Ctrip data, as of August 30th, the total number of sleeping out during the Mid-Autumn Festival holiday increased by 58% compared with the same period of the Dragon Boat Festival. According to fashion games such as cumulative frisbee and cycling, sleeping outdoors has gradually become a comprehensive tourism consumption commodity favored by more and more young consumers.

Due to the long holidays, most consumers have limited travel time, so Zhou Bianyou is likely to remain hot this holiday. Judging from the booking volume of the Mid-Autumn Festival holiday of BTG Home Inn Group, nearly 78.3% of the passengers consider traveling near the settled city. In view of this, BTG Home Inn Tourism Research Office released the Mid-Autumn Festival feature with the theme of "Full Moon Night, Home in Eyes", providing consumers with a comprehensive guide to several interesting destinations to satisfy customers' play design inspiration and local living habits. However, according to the information of the first trip to Home Inns, 2 1.4% of the passengers choose to go on holiday, extending the original three-day and two-night holiday to four days and three nights to spend a quieter holiday.

In addition to in-depth exploration of the destination, choosing the supporting products of hotel "hotel room+restaurant" and "family reunion" has also become the unanimous choice of many consumers. Due to the need of Mid-Autumn Festival reunion, quality and humanization have become two key points for consumers to choose hotels. In response to this matter, Tongcheng Travel also launched the "Tongcheng Good Living List" to select high-quality and distinctive hotels. Among many humanized hotels, Guofeng Hotel, which has super-high value and humanistic local characteristics of traditional cultural aesthetics, is increasingly favored by tourists, and Puyin Hotel, a subsidiary of First Travel Home Inn, is one of them. Taking Puyin Hotel-xixi national wetland park Store as an example, the volume of booking orders increased by nearly 45% during the Mid-Autumn Festival.

According to He Lijun, manager of Puyin Hotel-xixi national wetland park Store, "Everyone's Mid-Autumn Festival booking performance is the most ideal. First, the location advantage is suitable, adjacent to China Xixi Ecological Park, and the subway station is through. 15-more than 20 minutes' drive to West Lake tourist attractions. Therefore, we have taken many short-distance passengers around Shanghai and Nanjing. Second, the characteristics of the hotel are unique. We are all well-known brands of Guofeng Hotel. The integrated design is more Chinese Zen and more in line with the atmosphere of Mid-Autumn Festival. Many customers like to bring their parents and children, and some young customers like to wear Hanfu to take pictures. "

Why do consumers choose "family reunion" at Guofeng Hotel? Why can Guofeng Hotel become the unanimous choice for many consumers during the Mid-Autumn Festival holiday? Take Puyin Hotel as an example and discuss it together.

First of all, it must be affirmed that Guofeng Hotel has better accepted the festive atmosphere of Mid-Autumn Festival. With the return of more and more traditional cultural customs, such as playing moon cakes, visiting lanterns and guessing fans, the festive atmosphere of the Mid-Autumn Festival is more intense. As mentioned above, everyone is good at going to some destinations with China charm, Mid-Autumn Festival, one of the four traditional festivals. At this time, Guofeng Hotel, including Puyin Hotel, was highly compatible with the consumer market according to many China elements.

In terms of design scheme, Puyin Hotel avoids the concept of Chinese design scheme, and relies on bamboo weaving, wall painting technology and hand carving technology to show the unique artistic beauty of indoor space in traditional Chinese style. In terms of articles, in addition to ancient books, art paintings and ceramics, four Zen and eight fixed eternal bodhi leaves, ink painting stickers and soft pens dotted in wooden hotel rooms, together with the unique customized rhyme and fragrance of each quiet space, create an ideal scene of Chinese elegant life.

On the Mid-Autumn Festival, the dining table for family reunion is one of the ways for many people to express their affection and thoughts. When the family is sitting together and the lights are amiable, it is essential to stick to one's usual health-keeping meal for the Mid-Autumn Festival after a sumptuous reunion dinner. Among the four major product features of Puyin Hotel, a healthy diet consisting of healthy tea and healthy meals is one of them.

In the Puyin Hotel, a cup of pure tea, accompanied by a secret recipe from ancient books, makes people feel back to nature. Dietotherapy breakfast that embodies the beautiful characteristics of the season, independent innovation of grain health meal paste, Chinese dim sum and its health soup and other Chinese dinners. It is more likely to soothe consumers' China stomachs and then create a brand-new taste shock. According to statistics, on the day of Mid-Autumn Festival, some Puyin hotels also arranged different flavors of Mid-Autumn Festival moon cakes to share family happiness with customers who entered the store. According to the information of the first trip home, during the Mid-Autumn Festival, the "home-like room" with several beds or one suite became the best choice for most booking passengers, accounting for nearly 60% of the booking order information. However, for family-oriented Mid-Autumn Festival tourists, the healthy meals in Puyin Hotel can not only take good care of the dining habits of the elderly and children, but also produce different Chinese healthy eating feelings for young consumers.

Not long ago, the COVID-19 epidemic broke out all over the country, so the local and surrounding holiday tourism will probably become popular in the Mid-Autumn Festival. Apart from a short rest, everyone wants to relax in the hotel, care about it emotionally and get out of the busy and anxious life. On the premise of providing tourism services, Puyin Hotel has become a very valuable "secluded indoor space in a big city" in the form of creating new feelings of living conditions such as "living in a good place to recuperate".

For those who like quiet, in Puyin Hotel, you can drink tea, write calligraphy, get together with friends and experience a poetic life that really slows down. However, Puyin Hotel has also created a world of self-cultural aesthetic expression for young consumers. The design scheme of the central hall of Puyin Hotel, Qiantandian, Lujiazui Expo Center, Shanghai, is a tribute to the ancient quadrangles by contemporary design language. Imagine a young man dressed in ancient costume, dancing in the middle of this hall of Puyin Hotel, where the skirt is undulating, not only the wind, but also a kind of artistic conception of culture. But it has also become one of the motivations for more and more young consumers to deliberately go to Puyin Hotel on weekends and other long holidays.

In addition to the advantages of well-known brands and products, the reason why Puyin Hotel can get such eye-catching booking data information during the Mid-Autumn Festival holiday is that the first trip behind it is as eye-catching as Home Inn Group.

The rapid development of high-end hotels under the Group has become the main accumulation of well-known brands and products gradually improved by Home Inns. First Travel Home Inn's performance in the first half of 2022 shows that by the end of the reporting period, the number of mid-to high-end hotels under the Group had increased to 24.44%, the proportion of rooms had increased to 33.40%, and the revenue accounted for more than 50.70% of hotel revenue, which was 3.82 percentage points higher than that in 20021year.

This gratifying data proves that the high-end hotels of BTG Home Inn Group, including Puyin Hotel, are being recognized by more and more consumers and investors. At the same time, the First Travel Home Inn will gradually improve and improve the products of high-end hotel brands in the process of continuous development and expansion of business scale, forming a positive cycle, and you will walk fast and steadily in the near future.

It should not be overlooked that the high-speed development of high-end hotels under the Group has developed steadily, adding a lot of good news for the first trip home. Diversified drainage matrix of middle and high-end brands centered on Home Inn, Home Inn Select Hotel, Shaw Hotel, Puyin Hotel and He Yi Hotel. On the one hand, it increased more business income for the company's development, on the other hand, it also brought more possibilities for investors, which in turn promoted the opening rate of physical stores in the second half of the year.

With the Mid-Autumn Festival just around the corner, hotel products with high value, humanization and more cultural connotation have become the choice of a large number of tourists. I hope that with the optimization and promotion of enterprises such as Puyin Hotel and the help of hotel groups such as Home Inns, the personalized hotel products will create more cultural art consumption values in the future. In the long run, in addition to "family reunion", it is very likely that this hotel product may create more commercial services!