What year was the first TV commercial in China?

China's first TV commercial was in 1979. on January 28, 1979, Shanghai TV aired China's first TV commercial, Ginseng Gui Nourishing and Rong Wine. before 1979, Chinese TV stations did not accept to handle advertising.

The advertisement for "Ginseng and Gui Nourishing Wine" was about 1 minute and 35 seconds long and consisted of 3-5 inserted frames without the use of any motion shots, and was formatted like a TV newsreel. The advertisement was aired 8 times on Shanghai TV. It marked the beginning of TV advertising media in China's mainland, and this day also became the founding day of China's TV advertising media.

March 15, 1979, 18:51 pm, Shanghai TV and broadcast China's first foreign commercials - Rado, *** broadcast 11 times.

In November 1979, Shanghai TV signed an advertising agreement with Hong Kong Pacific for broadcasting Japanese "Citizen Watch" for one year, with a total amount of 1.3 million Hong Kong dollars.

In November 1979, the Propaganda Department of the Central Committee of the People's Republic of China approved the news organizations to undertake advertisements, and at the end of December, China Central Television (CCTV) started its advertisement business.

Expanded Information

Characteristics of Television Advertising Media

One, high ratings, wide dissemination; sound and image, strong appeal;

Two, rapid delivery, not limited by time and space, and entertainment. It has a certain social credibility and influence.

Three, limited advertising information; not easy to save; high cost; advertising environment is complicated.

Four, can promote economic development, accelerate the circulation of goods. At the same time, it can enhance the competition of commodities and improve the quality of products. It can also guide people's consumption and facilitate people's needs.