On the production of product brochures, design

The brochure contains a very wide range of connotations, compared to the general book, brochure design not only includes the design of the front cover and back cover, but also includes the ring liner, title page, layout and so on. Brochure design seeks a sense of wholeness, for the designer, especially need to have a grasp of power. From the opening of the brochure, font selection to the directory and layout changes, from the arrangement of pictures to the color settings, from the selection of materials to the printing process for the new, need to do the overall consideration and planning, and then reasonably mobilize all the elements of the design, will be organically blended together to serve the connotation.

Steps/methods

Pre-preparation stage in the acceptance of the client commissioned a corporate brochure design. The first step is to collect all kinds of information and reference data involved in the design. This includes: the publicity object of the product, market, consumer research and survey data analysis, as well as the design and production of a brochure of corporate identity trademarks, fonts, standard colors and other design technical information. Determine the size of the brochure and sketches through exchanges and communication with enterprises. Determine the form and size of the brochure size, the choice of printing materials. Printing quantity, etc., and then sketched in the form of sketches.

Creative stage of the cover, back cover design

The cover of the brochure, like a person's face, should have a strong product personality and corporate image. The back cover is the end of the brochure. As if the end of the movement, and echoed with the cover to form a unified whole.

Creative stage of the interior page layout

Interior page compared with the cover. Relatively softer. Inside the general use of ready-made materials. Continuous no count, to have a unique personality, and a certain artistic atmosphere to support the theme. In case of more pictures should highlight the key points, to avoid clutter. During the creative period must often exchange views with the customer, some modifications and adjustments to the sketch. The final draft through.

Technical production stage

According to the finalized program. According to the printing requirements in the computer production completed, and put into print.