Teacher's Day restaurant activity creative program

Third, the activities of the arrangement

1, gift activities

For the object - the teachers of schools and universities;

Specific content - September 10th. With a teacher's ID card can receive a gift at the front desk, each teacher's ID is limited to one, (but I hope not to receive directly at the front desk, so that the crowd will be chaotic, but caused by the customer's aversion to the psychology);

The implementation of the way - each teacher with a teacher's ID card to the front desk section of the gift group registration, you can receive a gift;

2, essay contest

For the object - the primary and secondary schools as well as kindergarten students;

Specific content - in order to remember their own and the teacher of an incident between the line, reflecting the true story, true feelings, subject matter is not limited, the word count is not limited;

The implementation of the way to accept from now until the end of September 9, the essay Uniformly handed over to the front desk section;

September 10, the selection; awarded awards first prize 1;

second prize 3; third prize 5;

Encouragement Award 10; Participation Award.

3, prize quiz

For the object - September 10 customers

Specific content - combined with the activities of the 2 award activities, a combination of awards and prize quiz at the scene (or confirmed to consume on the delivery of questionnaires for the prize quiz), so that the site customers actively participate in the "Respect for Teachers and Teachers", and to make the customers actively participate in the "Respect for Teachers and Teachers". "Respect for teachers" publicity activities, but also to make the site teachers feel the gratitude of the restaurant.

First, the organization's profile

xx Western restaurant is a luxurious decoration, rich dishes, moderate price of mid-range Western restaurant, located in the center of the Awati County Square, is the high-end leader of the restaurant industry in Awati County. xx planning was founded in March 20xx, specializing in enterprise Management consulting and planning services. The company is located in xx city xx road xx district six floor, is a standardized, professional pure intellectual output company, for enterprises to provide one-stop, management consulting planning services.

Second, the background and reason for the activity

In order to further increase the visibility and reputation of the restaurant, show a good image and good style, widely attract potential customers, establish and expand the brand influence of the xx restaurant and market share, better, faster and more direct publicity xx restaurant and the "Willy Mae brand". "Willy Mai brand", in addition to the usual publicity methods, we should be more comprehensive, accurate, deep level to do a large-scale activities to publicize. After analyzing the current market of prospective customer groups, the main target customers positioned in the 30 - 45 years old family customers. The children of this customer group are usually between 3 - 15 years old. Therefore, we put the breakthrough in the children, with the recruitment of children to participate in the competition to attract the attention of the community, parents pay attention to, will certainly achieve the purpose of extensive participation, in-depth understanding of the '. Secondly, the traditional "respect for teachers" idea in the Teacher's Day this day can attract more attention, on the one hand, the child's learning and results need to be tested, on the other hand, parents are also eager to let the child heart gratitude, respect for teachers, filial piety, healthy growth, this is one of the most important starting point and the key point of us.

Third, the activities of the goal

1, through the Teacher's Day activities, to create a grand store festive atmosphere;

2, to establish the brand image and popularity of the xx Western-style restaurant;

3, through a series of promotional methods, celebratory atmosphere and novel program performances, to attract consumer attention to the Velimax Western-style restaurant, to establish a good reputation, to attract consumers to the Velimax Western-style restaurant, to attract the attention of consumers to the Velimax Western-style restaurant, and to establish a good relationship with the Velimax Western-style restaurant. Western restaurant attention, the establishment of a good customer base;

4, the store is located in the center of Awati County, the store can be widely advertised to the people of the county; good relations with the general public; for the next step in the development of the store to win more opportunities to build a good image of the foundation;

5, through the activities of the mobilization of the xx Western restaurant staff's work enthusiasm and creativity; Accelerate the tacit understanding between the staff of the department. And in the work practice, find the advantages and disadvantages of self. Afterwards do a good job summarizing the work, for the future of the commercial practice adds valuable experience;

6, prompting all employees of the company and catering and leisure project interaction, increase the cohesion of the staff and centripetal force, enhance the overall cultural connotation of the enterprise, highlighting the strength of the enterprise.

Fourth, the theme of the event

"Sense of Teacher's Grace preferential big giveaway Velimax and you **** growth"

Fifth, the event time

September 10, 20xx morning

Six, the event location

xx County Center Square

seven, the object of the event

the whole county

eight, the event organizers and co-organizers

Organizer: xx Western Restaurant Co-organizer: xx Ltd.

Nine, activity planning

(a) Activity content and highlights

1, carefully create the Teacher's Day celebration of the event site, rendering the atmosphere of the celebration of the atmosphere of the atmosphere of the pounds; at the same time, fashionable and active program performances, but also to the passing consumer Form a strong sense of vision, attract more customers to participate in this celebration, during the large implantation of promotional advertising;

2, strengthen the activities of the thoroughness, enhance the efficiency of the dissemination of the increase in customer desire to consume;

3, the day of the celebration of the promotional information, through the leaflets, x-racks and the image of the posters to the outside world; and according to the school's policy, the periphery of the appropriate do some slogan Publicity.

4, the day of the promotional activities:

a, the day of the store where the consumption of more than 50 yuan, can be a gift of specialties xx copies or vouchers xx yuan (to be determined).

b, full 100 can send specialties xx and fruit plate 1 or voucher xx yuan (to be determined).

c, such as consumption up to 200 yuan (excluding drinks), you can return xx "cash arc thin (16) versed in the foot of the feed order to keep mad trespassing partners crow horrified by the bad Lan Gully xx yuan dishes (snacks) and xx Western restaurant membership card as a thank you in return.

d, where the cash register on the tail number of the number of 8, you can get the amount of xx yuan vouchers xx (to be determined).

e, package combinations are more favorable (the kitchen to create a set menu).

f. Teachers with a teacher's license or valid ID absolutely enjoy 50% discount (to be determined).

(B) environmental layout

1, the face of the xx Western restaurant will be placed at the entrance, a large golden gas supply door (slogan: "sense of teacher's grace discount giveaway Willy Mai and you *** growth") and the golden lion gas column 2 pairs, highlighting the atmosphere is extraordinary, majestic;

2, will be placed in the doorway towards xx Western-style restaurant in front of the door to lay a large red carpet, to come to the guests a sunrise of joy (the specific size, by the site of the amount of verification shall prevail);

3, in the guest entrance position, set up a signing office; ready to prepare 40 guests corsages for the ceremony to attend the event; and to arrange for the company's 4-6 temperament, image of a good female employees to come to the guests to wear corsages (according to the number of invited guests, to determine whether or not to set) (According to the number of invited guests, to determine whether to set up);

4, the activities of the scene will be set up as a VIP lounge restaurant VIP room, club door on both sides of the arrangement of the 6 superior image of the Miss Manners stand guard, to increase the attention of consumers;

5, in the xx Western Restaurant set up a x-stand in front of the door, the content of the stand were the store's promotional information and congratulatory messages on the day of the slogans;

6, Hang a banner in front of the hundred xx Western restaurant;

7, the event site (the county center heart square) will build the Teacher's Day ceremony backdrop and fashion T stage (installation size by the site assessment shall prevail), around the stage surrounded by gold cloth, and the stage on the front section of the 20 cold fireworks, used to create a celebration of the grand atmosphere;

8, the center of the stage to place a vertical Microphone, respectively, by the leadership speech and the host of the curtain use;

9, both sides of the stage with two sets of sound, and selected to welcome the guests, leaders on stage and start the time of the music;

10, each side of the establishment of the whirlwind rainbow machine 2, will be in the celebration of the official launch of the ceremony after the start of the eruption of the atmosphere will be brought into the climax of the activities;

11, T-shaped stage on each side of the establishment of 20 Guests reclining chairs on each side of the T-shaped stage, so that guests can easily watch the fashion show, band performances and other exciting performances.

(C) the invitation of the guests

1, xx Western restaurant executives and leaders, all the employees of the enterprise to the scene;

2, the invitation of the college leadership, outstanding teachers, representatives of enterprises and institutions, VIP customers, and all sectors of society concerned.

(D) Activity publicity

1, the surrounding neighborhoods, high-rise residential buildings, the media put publicity directly to the precise consumer groups. Such as: elevator LED video, flyers and so on.

2, newspapers (ads) or clip newspaper: larger, relatively low cost, with the newspaper clip, choose the local circulation of newspapers do with the newspaper attached to the ads, the region for the county and surrounding areas. And choose subscribers, the time for the activity began a week before.

3, the placement of flyers: choose the local flow of large and high quality population areas, such as: the entrance to the large shopping malls, neighborhoods, high-grade facade, office space, government departments in front of the door. Distribution requirements:

(1) distribution time: 13:00-14:30; 19:30-20:30, this time more than the office workers to and from work, and more for the government, the administrative departments of the staff to and from work.

(2) issued by the crowd: the age of 20-50 years of age, and dressed to look more economic strength.

(3) Note: Smile publicity, if the other party does not accept the flyer can not be forced into the hands of the other party, and pay attention to the nearby scattered flyers to pick up, so as not to create a bad impression.

(E) the flow of activities

September 10, 10:30 a.m., the official start of the celebration. 12:45-14:00 on September 10, arranged to invite guests to the luncheon.

(F) specific division of labor

1, the general planning team: responsible for the full range of activities to promote the supervision of all groups of the work cycle; a variety of on-site and off-site staff scheduling, organization, emergency contingencies (Responsible person: xx)

2, the planning team: responsible for the publicity of this agitation; writing the planning program for this event, material design, budget expenditure, Activity flow, site layout, the next home docking and the development of the celebration cycle promotion table (responsible person: xx)

3, publicity group: is responsible for the celebration of the organization and writing of written materials, the celebration of the site performance staff arrangements and programming, atmosphere mobilization; with the organizers to speed up the implementation of promotional programs; (responsible person: xx)

4, coordination group: is responsible for the organizing committee The information communication between the personnel, the administrative work during the preparation; extremely well with the supervision of the general planning team; to assist the publicity group to implement the promotional program; activities on-site personnel arrangements, on-site coordination of the progress of the activities and the traffic order of the relevant matters; during the event to arrange for personnel to go to the site around the crowded places, distribution of DM leaflets (Responsible person: xx)

5, the reception team: responsible for contacting the relevant industry leaders, guests; and arrange Relevant industry leaders, guests; and arrangements for the day of the celebration of the reception; and in the pre-event, and the organizer of the management of the day to negotiate banquet hospitality and liquor orders; and according to the number of invited guests statistics sent tea and other related gifts; unified arrangements for the exhibition of staff lunch on the day (responsible person: xx)

6, the Finance Office: for the activities of the event all the expenditure on the organization of the statistics and the related promotions Activities of the cost budget (by the Ministry of Finance to arrange the coordination and delivery of relevant information to the general planning team, in the coordination group issued by the notice);

7, security team: responsible for the celebration of the scene and the activities of the security, vehicle transportation, traffic maintenance, control, personnel safety, the handling of emergencies (mainly male employees, the day on-site arrangements for the 3-4 people).

Ten, the effect of the activities predicted

xx Western Restaurant Teachers' Day celebration site grand momentum, can effectively improve the visibility and reputation of xx Western Restaurant, show a good image and good style, widely attract potential customers. Establish and promote the brand advantage of Willy Mae's Western Restaurant, establish commercial strength and culture, thus enhancing the core competitiveness of xx Western Restaurant and paving the way for the organizer's prosperous operation.

Activity theme:

One day for the teacher lifelong for the father xx wishing teachers good health, happy life

Second, the purpose of the activity:

Actively participate in the community's activities to enhance the hotel's affinity for<

Third, the activities of the arrangement

1, gift activities

For the object of x various schools teachers;

Specific content x September 10, with a teacher's license can be in the front desk to receive a gift, each teacher's license is limited to receive a, (but hopefully not directly in the front desk to receive, so that the crowd will be chaotic, but also cause customers to resent the psychology. (but hopefully not directly at the front desk, so many people will be chaotic, but caused the customer's aversion to psychology);

The implementation of x each teacher with a teacher's ID card to the front desk section of the gift group registration, you can receive a gift;

2, essay contest

Target x the primary and secondary schools and kindergarten students;

Specific content x to remember their own and the teacher as a matter of line, reflecting the real thing, the real situation, the subject is not limited, word limit.

The implementation of the way x immediately accepted to the end of September 9, the composition of the unified submission to the front desk section;

September 10, the selection; assessed awards first prize 1; second prize 3; third prize 5; encouragement of the award of 10; participation awards.

3, prize quiz

For the object x September 10 customers

Specific content x combined with the activities of the 2 awards, on-site awards and prize quiz combination of activities (or confirmed to consume the questionnaire sent to the prize quiz), so that the site customers to actively participate in the "Respect for teachers" publicity activities, but also to promote the "Respect for teachers", but also to promote the "Respect for teachers". "publicity activities, but also to make the site teachers feel the gratitude of the restaurant.

Teacher's Day restaurant activities creative program 5

September in the golden autumn, the warmth overflowing, the annual Teacher's Day has come as scheduled. As a catering operator, the "Golden Nine Silver Ten" statement has been the industry management canon, September is the season of sowing, September is the season of harvest, September is the golden season of marketing. In view of this, the operation center of xxx company has specially formulated the marketing and publicity planning for the Teacher's Day, hoping that the operation of each branch of Chongqing xxx can provide part of the reference suggestions.

9.10 Teacher's Day marketing campaign for us, not just for the teachers of this particular group, but to the Teacher's Day as an opportunity for the fall and winter consumer season debut gong to open. For this holiday, the stores can do a good job of publicizing the event, take this opportunity to obtain the recognition of the majority of consumers, for future operations to do a good job of paving the way for the work in advance.

A, Theme of the event :

Thousands of praises to thank the teacher, a piece of heart xxx - wishing the teachers good health, happy holidays!

Second, Activity Purpose ：

1, to expand the popularity of xxx hot pot, enhance the chain's brand efficiency;

2, with the help of the Teacher's Day to do a good job of publicity in the future operation of the work of opening xxx hot pot sales;

3, to celebrate the "Teacher's Day", so that teachers have a good time. ", so that teachers have a nourishing holiday, improve the affinity of xxx.

Third, the activity time:

9.8-9.10

Fourth, the activities of the arrangement:

1, thanks to the list

Target: September 8 - September 10 to store for customers;

Specific content: set up a "Thanksgiving list", the activities of all the teachers registered in the xxx hot pot store name, will be honored on this list, the list of famous customers can get 20 yuan dish vouchers list of famous customers can get yuan dish vouchers;

In the September 11th public selection of eight lucky teachers, were given 50 yuan dish vouchers dish vouchers each receive yuan dish vouchers. The customers who come to the store to consume actively participate in the xxx "respect teachers" publicity activities, but also make the teachers feel xxx people's gratitude;

Implementation mode: in the store entrance set up a "thanksgiving list", where the activities of the store during the consumption of the customer are can go to the front desk to register a teacher's name (can be their own can also be other teachers), or by the waiter directly to the customer inquires, where the name of the registration can be registered in the "Thanksgiving list"; dishes vouchers can only be consumed after September 11th;

Design and production: posted outside the store

Cost budget: 100 yuan

2, thanks to the "jump", thanks to the "jump"

Target: September 8 --- September 10 to the store consumption of customers;

Specific content:

On September 8, 6.8% off noon dishes, 7.8% off evening dishes; 1.25L bottle of Coke and 2 bottles of beer for booking a seat.

On September 9, 30% off lunch menu, 20% off evening menu; 1.25L Coke, 1.25L Unicorn and 2 bottles of beer for a private reservation.

On September 10, 6.8% off lunch menu and 7.8% off evening menu;

1.25L Coke, 1.25L Unicom Fresh Orange Duo and 2 bottles of beer for a private room booking, and dining in private room with no private room charge.

September 8 --- September 10, with a teacher's ID card to enjoy 60% discount, and can enjoy other promotions. Discount, and can enjoy other preferential activities activities.

Implementation: the activities of the complimentary drinks, beverages can be negotiated with the supplier to cooperate with the store to minimize the cost of the store;

Cost budget: 1000 yuan

3, lucky number 9, 10

Activity object: September 10 to the store to consume the customer;

Specific content: September 10, to the store to consume the consumer's Age (whole ten, with nine), birthday (9.10 birthday), cell phone number (ending with nine), license plate number (with nine), document number (ending with nine), the amount of consumption (whole ten, with nine); implementation: to meet the above conditions of the customer can be given a lucky gift, but must hold a valid voucher and registration at the reception desk to receive gifts; gift settings: summer heat, cooling fire, xxx small Gifts.

Cost budget: 300 yuan

4, gift activities

Activity object: the teachers of schools;

Specific content: September 10, with a teacher's ID card can be in the xxx hot pot restaurant to receive a beautiful sympathy gift, each teacher's ID card is limited to one;

Implementation: each teacher with a teacher's ID card to the reception desk to register to receive a gift;

Implementation: each teacher with a teacher's ID card to register to

Gift setting: Golden Throat, summer medicines and other items, the gift set focuses on items related to the teaching activities of teachers, and reflects the concern for the details of the teaching activities of teachers, to improve the affinity of xxx.

Cost budget: 300 yuan

5, true love point song (conditional stores can choose), true love point song (conditional stores can choose)

Target: September 8 - September 10 to the store to consume the customer; specific content: to the store to consume the customer can be in the store free point song, and at the same time was awarded the affection card

The implementation method : All customers who come to the store to consume customers request songs, can go to the front desk or to the waiter to explain the name of the song, the object of the delivery and other related information. And then by the store personnel to broadcast, while sending out xxx affection card; equipment configuration: the store must provide host, song list, audio equipment and so on.

Cost budget: 200 yuan

V. Program operating instructions:

1, store design

(1) the entire store should be decorated with festive, joyful, warm, large posters, broadcasting and balloons, ribbons, bouquets of flowers to decorate the main manifestations of: a large number of balloons hanging in the store on top; large posters posted on the walls of the store. Large posters posted on the walls of the store, wall columns; ribbons, bouquets of flowers can be affixed to potted plants in the store and on the walls.

(2) and can be pasted in the store about the Teacher's Day warm greetings and blessings.

(3) Large POP posters can be pasted at the entrance in front of the store and large banners can be hung to match the atmosphere in the store. (4) During the event, the hair and makeup of the store staff should be lively and cheerful.

2, DM leaflet distribution

(1) the store according to the actual situation, to determine the number of leaflets distributed;

(2) staff distribution: by the store staff in the gathering of people in the plaza or the school distributed leaflets and xxx napkins, leaflets should include the content of the promotional activities, the staff shall be dressed in overalls.

(3) clip the newspaper directly: relying on the local circulation, high visibility, wide dissemination of the newspaper distribution delivery network, clamped in the newspaper, by the newspaper's point of sale, professional delivery personnel to put;

3, branch departments according to the planning program to do a good job of operation, according to the Teacher's Day for the production of posters, flyer samples, and do a good job of the activities of the pre-giveaways, gifts and prepare to ensure the quality. Ensure the quality.

4, the store staff must be familiar with the specific contents of the activities and methods of operation, and can skillfully explain to customers.

5, gifts can be placed in the front desk or window, customers with valid credentials to receive, should be registered in a timely manner backup.

Six, Remarks:

1, the above program is for reference only, the specific implementation of the program decided by the stores.

2, activities during the increase in traffic, you should do a good job of personnel arrangements and dishes.

3, so this activity is not only to retain the old customers is also a good time to explore new customers, the quality of food during the event, the portion should be guaranteed, to get a good reputation, the establishment of long-term shoppers relationship.

4, posters and leaflets layout design by the stores in the local producer to produce.

Seven, design reference: design reference:

1, banner (silkscreen), specifications: 2mx0.6m

2, thanks to the production of the list, specifications: 2mx2m

First, the form of activities

The restaurant invites members of the membership to participate in the activities of the restaurant. p>

The restaurant invited members and customers (especially teachers) to hold a tea party, fellowship, symposium and other activities to celebrate Teachers' Day;

Second, the activities of the theme of the description

1, the theme of the event:

Peach and plum all over the world, the grace of the sea like a deep---XX restaurant theme fellowship. -XX Restaurant Teacher's Day theme party (or tea party, symposium)

2, the purpose of the event:

1) with the Teacher's Day opportunity to grasp the theme of Teacher's Day, to promote the restaurant business income, contact the restaurant members and customers feelings;

2) shaping the restaurant's respect for the teachers of the corporate image, and to promote the members of the customer upgrading.

Third, the focus of the activities

1, the host of the poetry recitation "praise teachers";

2, the teacher customer speech, restaurant staff flowers;

3, restaurant staff on behalf of the students to the teacher's gift: inspirational handwriting dance "thankful for the heart";

4, where the teacher with the teacher's ID card in the restaurant can enjoy 10% discount. restaurant can enjoy 10% discount.

Fourth, the props

1, September 10 to the restaurant customers will receive a "Teacher's Day Thanksgiving" gift;

2, in the restaurant door and lobby hanging Teacher's Day Banner:

"Teachers, you have worked hard for a long time. "Teacher, you work hard!"

"Honoring teachers is the fine tradition of the Chinese nation and XX restaurant!"

3, each table with a beautiful Teacher's Day greeting card.

V. Activity Notes

1, the restaurant staff uniform service dress.

2, the restaurant association process, there is a position of staff interspersed seating, the rest of the staff stand neatly on both sides of the venue, positive applause, create a field effect.

3, with applause by the store manager and the regional manager is responsible for.

4, restaurant association during the restaurant staff shall not be free to enter and exit the restaurant and in the restaurant shall not be free to walk.

5, restaurant association during the restaurant staff may not be in the venue to receive, call and receive, send text messages.