Comparison between composition and traditional news writing

Newspaper press releases should be as detailed as possible, because there is no assistance from other media. And the TV press release will involve the problem of matching the picture-

TV press release is a written manuscript broadcast by TV news announcer in coordination with the broadcast of TV news images. It cooperates with news images to form a series of TV news for viewing and listening to the audience. Therefore, the writing of TV press releases is not only the art of writing for listening, but also the art of writing for watching. The combination of "listening" and "watching" makes TV news release writing different from "listening" in radio news and "watching" in newspaper news. Therefore, the author believes that journalists and editors engaged in TV news work must start with the characteristics of TV news, correctly handle the following three relations, and truly reflect the writing characteristics of TV press releases: "write for listening, write for watching."

First, strive for colloquialism and avoid literariness.

The colloquial feature of TV news "listening" determines that TV news text draft is different from newspaper press release in the writing process; However, it must have the outstanding characteristics of broadcast press releases, that is, colloquialism, and the announcer directly broadcasts news content to the audience. For this reason, people vividly compare TV to "window" and "pulpit", and it is our announcer who stands in this "window" or "pulpit" and "pulpit". Therefore, our TV press releases are like "teaching plans". These scripts (lesson plans) should be passed on to the audience (students) by the announcer (teacher). How can we not use language that is easy to understand and acceptable to the masses? Otherwise, it will not only hinder the audience from "listening" but also prevent the audience from "seeing", and the expected viewing effect will not be achieved. This shows that writing a manuscript depends on the object and the layout should be planned according to the audience. If you report the same content, there is a difference between TV press releases and newspaper press releases. Compare the following two paragraphs.

Newspaper: "We have a large number of people to attend this fair, which is unexpected to us. Although I didn't talk much, I was also very happy. " The person in charge of the Expo told us in July 10.

Tv: July 10, the person in charge of the Expo told the reporter that there were many people coming to the Expo, which was beyond his expectation. Although he didn't talk much, he was also very happy.

It can be seen that both are in written form, but after all, TV press releases are not for people to see, but for announcers. Since its purpose is to make people listen, it must express the content directly. At the same time, the language is required to be short and suitable for announcer dubbing; Secondly, try to use spoken English to adapt to the audience's listening habits. This is the difference in language style between TV draft and newspaper draft.

Second, broaden the coverage and don't look at the "image" component.

The composition of TV newsreels is varied, but the most important thing is the lens and text. Some people compare news clips to necklaces. Then, the lens in the film is like pearls, and the words are like money and pearls. How to pull this "golden thread"? This is an important topic for TV reporters, especially writers and editors. However, in TV press releases, we often find that some reporters write the manuscript as a general comment and make a brief introduction to the characters and scenes in the camera; Some manuscripts are written as simple "image" articles, telling where things happened and what the result was. In this way, a very important issue is often overlooked. We might as well think about how many pictures we can take by lifting the camera. In reality, a lot of news information is difficult for cameras to capture. How to deal with this kind of "regret" (people usually say that "TV is an art of regret") is naturally placed in front of reporters, while newspapers and radio news do not have this deficiency. There is a simple reason. Words can reflect the past, present and future trends, but images can't reproduce the past or not. Therefore, when writing TV press releases, we must give full play to the special role of written language, and then broaden the coverage of TV news: express the content that cannot be spread by pictures, such as the past, the future, or the content that is difficult to express by pictures, such as the announcements of government departments, scientific and technological achievements, and major decisions of the party. In written language, spread these facts to the audience truthfully.

Third, dig its depth and beware of generalization.

News requires accurate and rapid reflection of social life and social events, especially TV news. Therefore, some journalists are eager for success, and the processing of general news tends to be procedural and modular. For example, conference news is often written according to where a certain department is, what meetings are held, what requirements are put forward, and who is attending the meeting. Event news is often assembled according to where a unit is, what theme activities it has held and how effective it is.

However, we should know that the role of news media is not just a microphone or a tape recorder. Its authority lies in that the consciousness it embodies is always higher than the average consciousness of the public, and the facts and opinions disseminated through it often have a strong guiding and educational role, which is also the foothold and vitality of the news media. Due to the limitation of its specific image, TV news pictures lack the function of analyzing, synthesizing and commenting things. We all have the experience that watching TV news images only has a superficial impression on news, while written language has a strong ability to comprehensively analyze and comment on things, which can just make up for the lack of image expression and play the role of replacing images to complete comprehensive analysis and comment on news events, so that TV news reports can reach a certain depth. For example, "occupy the road for the city, traffic chaos-the experience of comprehensive management of the city appearance and environment in the county":

It is understood that every night around 1 1: 30, both sides of the promenade have become a "good place" to set up a banquet. According to rough statistics, there are 89 stalls around the scenic spots along the promenade on both sides of the strait, including 35 stalls for cooking and supper. Some people say that it is fun to drink and enjoy the moon in the promenade attractions. However, after one night, people are left with a series of thoughts: in today's modern civilization, some people ignore the public environment and traffic order in order to make money; Some people keep complaining about the government and relevant functional departments, but they are constantly destroying the public environment, disrupting traffic order and causing messy phenomena? -July 3, 2000 Raoping TV Station "Raoping News"

After synthesizing relevant materials, the manuscript puts forward a series of thought-provoking topics, aiming at arousing people's attention to the cleanliness and hygiene of the surrounding environment, actively cooperating with relevant government departments to rectify the appearance of the city and create a good environment and orderly traffic order. Such comments can easily arouse the audience's * * *. With the fierce competition of various media, especially newspapers, radio, television and other news media, TV news should give full play to its own advantages. In addition to improving camera skills, we should also make some efforts in writing to make the news broadcast have a certain depth.

The writing of TV news text also involves title, introduction, theme, background, ending and other aspects. This paper only talks about some problems in the writing of TV press releases.