What elements should a qualified pain point copywriter have?

On the Internet, everyone is in a hurry to find content that meets their needs, and being able to hit a pain point generates favor, otherwise it gets filtered. This is a process that usually takes less than 5 seconds. How to promote soft text in this short few seconds, accurately seize the user's needs, hit the user's pain points? The key lies in whether the soft text promotion has the following four elements. First, the audio-visual language soft promotion to achieve the effect of the first step is the title and content to attract the attention of users. This is the most core and the most basic step. How can we attract the attention of users? This will need to write content, intentionally use "audio-visual" language. That is, avoid using too many conceptual words, especially technical terms; instead, use a lot of language that creates a picture in your mind. For example, when describing the "heat" of a dish, the words often used are "high fire", "medium fire", "low fire ", "fire" and so on, although most people have the concept of these words, but in the soft promotion, the attractiveness of these words? In other words, there is no way to combine them into an audiovisual language. The right approach is to add audio-visual language after the "fire", not just one or two conceptual words. Therefore, when you need to write easy to attract the attention of users, must find ways to use visual language, so that the user's brain easily read the content of the text. Second, labeled content soft promotion is an ongoing process, and thus it is necessary to maintain the continuity of the placement channel, as well as the continuity of the content, through which to gather users and create a fixed image. Or, that is, the formation of the IP effect. Whether it is for an unknown new product, brand, or for the influence of the old product, brand needs to convey to the user the first concept should be -