What is the graphic and graphic design of food packaging?

Food can show the characteristics and essence of products through the screen design of packaging. In modern food packaging, the most widely used is to directly reflect products in pictures. Through some artistic techniques, the product looks delicious and attractive. Some products, such as drinks, sauces and so on. , can not directly reflect the product, but they use the image of raw materials or food that can be matched with this product to express. For example, the image of cream, bread and cream is the same. The application of 1, dot, line and surface is also essential in food packaging design. They have the function of coordinating the picture and completing the picture. 2. The use of graphics and patterns needs visual balance and conforms to people's visual habits. Primary and secondary performance is reflected in proportion and position. The overall picture should have a visual focus, so that the consumer can see this element in the distance first, and then attract him to see other parts of the package. 3, the use of color color plays an important role in food packaging design, each color has its own meaning and emotion, it can glow people's feelings and cause people's psychology. Color has a relatively fixed application law in food packaging; If the strawberry flavor is expressed, the color is rose red; To express chocolate, use brown, etc. If you don't follow this rule, it will be difficult to gain people's psychological recognition and praise, thus affecting the overall promotion of products. Some products have a fixed sales time, such as Spring Festival gifts, and colors need to be festive and enthusiastic. Mainly red, with spot colors or other bright colors to achieve the effect. The collocation of colors has the function of making the picture vivid, harmonious and unified. The most commonly used are complementary color matching and same color matching. Harmonious color matching can effectively enhance the product value.