With the rise of go on road trip, what impact has the traditional tourism service system suffered?

First of all, go on road trip's challenge to the scenic spot system.

Broadly speaking, China's tourist attractions system includes a variety of A-level scenic spots, national scenic spots, world cultural heritage and world natural heritage, national geological parks, national forest parks, historical and cultural cities and other systems that are both overlapping and different.

Go on road trip is mostly holiday tourism without scenic spots, and the development of go on road trip has broken the traditional scenic spot system, and go on road trip routes, scenic belts, river (sea) waterfront corridors and regional loop lines have attracted attention. Some cold spots and emerging areas have replaced traditional scenic spots as tourist route nodes. High mobility and randomness make the travel flow spread from point to surface, so it is difficult to be limited to fixed scenic spots or routes. Even met the needs of sightseeing along the way.

From an international perspective, both route 66, which occupies a place in the development history of go on road trip, California 1 Highway with beautiful scenery, and Prairie Road, a self-driving route rising in China in recent two years, are typical line products. Although a considerable proportion of domestic go on road trip still flows to A-level scenic spots, it has not yet shown the change of market stratification and diversion. However, this is largely due to the lack of featured products in go on road trip, and a considerable part of market demand has been suppressed and transferred.

Second, go on road trip has great challenges to the travel agency system.

The trend of individual travel has a great influence on the travel agency system. Personal travel is the mainstream form of go on road travel at present, accounting for more than half, accounting for 54. 12%, followed by travel organized by go on road Travel Club, accounting for 65.438+03.32%, 9.64% through travel agencies, 7.9 1% through related websites and drivers' associations, and in 4S stores and radio and television.

Under the double attack of OTA such as Ctrip and Road Travel Club, the development of China travel agency industry is in a difficult situation. By the end of 20 14, there were 26,650 travel agencies in China, with a profit of only 3.322 billion yuan, an increase of 1.52% year-on-year, making it a truly meager profit industry. Some travel agencies have noticed the business opportunities in go on road trip, and set up go on road trip departments one after another to build a national sales network of go on road trip, but they often quit because of different "playing methods".

Compared with travel agencies, the attraction, organization, service, interaction and tour guides of go on road trip tourists have changed greatly. Self-driving tourists usually attract tourists through new media, build a platform, maintain the community, improve customer stickiness, serve community users, and achieve diversified profits, which is very different from the previous model of travel agencies earning the difference.

Third, go on road trip's challenge to the accommodation system.

After more than 30 years of development, China has formed a variety of accommodation product pedigrees, including high-end hotels, budget hotels, youth hostels, homestays, serviced apartments, private houses and wooden houses in short rent. Go on road trip challenges the traditional accommodation industry in the following aspects: First, facing the go on road trip market, which occupies half of the country, the traditional accommodation industry needs to consider the needs of go on road trip guests and upgrade its facilities and services. Second, the new accommodation format formed around the demand of go on road trip will have a certain impact on the traditional fields.

In the pedigree of accommodation products, folk customs, inns, wooden houses and tents all belong to non-standard accommodation. At present, this part has developed rapidly in China, enriching and perfecting the types of domestic accommodation products, but it also has a certain impact on the traditional accommodation format.

In the field of go on road trip, car camps and camping areas built around self-driving tourists and RV tourists have broken the previous operation mode of the accommodation industry in terms of business model and geographical layout, and become the areas with the most investment potential and development prospects in the future. In addition, the economic development of * * * represented by airbnb has become a centralized platform for non-standard accommodation, which has promoted the supply of personal accommodation and will also challenge the traditional system.

Fourthly, go on road trip's challenge to the tourism transportation system.

Different from the modes of transportation such as air, water, railway and public transportation when traveling with a group, go on road trip usually relies on cars and expressway, including some national highways, provincial highways and even rural roads. In transportation, it is usually a small-scale, multi-node and multi-site travel design. There are also many cities in go on road trip that use "airplane+car rental" and "high-speed rail+car rental". This personalized travel mode requires efficient conversion between long-distance and short-distance transportation, as well as free conversion between various modes of transportation. This puts higher demands on transportation facilities and services.

With the increase of self-driving tourists, multi-station transportation is more common. In some sections, the road service system based on freight in the past can no longer meet the needs of tourists. This puts forward requirements for the leisure transformation of expressway service area, and also requires adding more stations, rest spots, gas stations, observation decks, charging piles and other facilities and services on national highways, provincial highways and rural highways.

Fifth, go on road trip's challenge to the tourism retail industry.

Different from the traditional group travel shopping, the number, types and locations of self-driving tourists have changed. In terms of quantity, the current traveling group on the road is the upper-middle income class in China, and tourists can shop freely. In addition, there is a lot of storage space in the trunk of the car. If the destination tourism products are properly developed, it will attract self-driving tourists to fill the trunk, and the shopping consumption potential is huge.

From the type point of view, self-driving tourists are more inclined to buy local products, organic food, special goods, and even big goods, rather than tourist souvenirs that were easy to carry in the past. For example, Wulanchabu's characteristic industrial leather clothing has become the most important factor to attract tourists from go on road trip besides grassland customs. Moreover, in professional outdoor self-driving, self-driving tourists will also buy more auto supplies, such as baby seats, navigators, hand tables, snow chains, maintenance tools, tents, casual clothes, barbecue facilities and other auto supplies and outdoor activities.

From the point of view of shopping places, self-driving tourists have convenient transportation, go deeper into the destination towns and villages, and tend to spend in places where local people shop. This has a great impact on the development and sales of traditional tourism commodities.

Sixth, road trip's challenge to the public service system.

The demand for self-driving travel is driven by the dual core of people and cars. People's needs include food, shelter, transportation, shopping, entertainment, information, safety, medical care and so on. The demand for cars includes roads (road network and road conditions), refueling, parking, emergency repair and rescue. Some of these services need to be provided by the private sector, while others need to be provided by the government.

In the past, the public services provided by the government were two independent systems for people and vehicles. However, after the rise of the demand for go on road trip, the integration of people and vehicles has produced a series of new demands, which can fill the shopping needs of trunks, campsites, motels, car entertainment, public safety rescue, transportation services and so on.

This poses a great challenge to the imperfect tourism public service system. It is necessary to open up the two systems of tourism public service and vehicle public service, allocate and arrange public facilities and services around the two elements of people and vehicles in the future, and make breakthrough innovations in tourism consulting services, tourism transportation services, security services, medical care services, and emergency rescue services.