Introduction to automobile marketing

With the in-depth development of reform and opening up, China's automobile industry has already transitioned from the planned economy era to the market economy era, and changed from a "seller's market" to a "buyer's market". The competition of automobile enterprises has changed from pure domestic competition to fierce international competition, but the market competition cannot be separated from marketing. With the development of commodity economy and the increasingly fierce market competition, automobile marketing has also been put on the important agenda. Therefore, how to cultivate a large number of automobile marketing talents with modern marketing concepts, good at capturing market opportunities and flexible control of marketing skills and techniques in a short time has become a top priority. Automobile marketing refers to the investigation, analysis and competitive research of the automobile market, which can provide consultation for the decision-making of enterprise production and operation, and can also carry out automobile product marketing planning.