Employment direction and prospect of exhibition major

The employment direction and prospect of exhibition major are as follows:

1, exhibition planning and organization

Exhibition planning and organization is one of the core contents of exhibition economy and management specialty. Graduates can engage in the planning, organization, implementation and management of exhibition projects in various exhibition companies, exhibition halls and museums. They need to have good organization and coordination ability, innovative thinking ability and market analysis ability to ensure the smooth progress of exhibition activities.

2. Exhibition marketing

Exhibition marketing is an important part of exhibition economy and management specialty. Graduates can engage in marketing planning, promotion and sales of exhibition market in various enterprises, advertising companies and public relations companies. They need to have strong market analysis ability, communication ability and teamwork ability in order to achieve the business objectives of exhibition activities.

3. Exhibition service and management

Exhibition service and management is another important direction of exhibition economy and management specialty. Graduates can engage in the planning, organization and management of exhibition services in various hotels, restaurants, logistics and other enterprises. They need to have good service awareness, customer relationship management and risk control ability to improve the quality of exhibition services and customer satisfaction.

4. Display design and production

Exhibition design and production is a new direction of exhibition economy and management specialty. Graduates can engage in exhibition visual design, space design and exhibition production in various advertising companies, design companies and exhibition companies. They need to have strong creative design ability, aesthetic ability and technical operation ability to create attractive and competitive exhibition works.

5. Exhibition education and research

Exhibition education and research is the high-end development direction of exhibition economy and management specialty. Graduates can engage in exhibition education and research in universities and scientific research institutions. They need to have strong teaching ability and scientific research ability in order to cultivate more exhibition professionals and promote the development of the exhibition industry.

The employment prospect of exhibition economy and management

1, the industry demand is great: exhibition economy and management involve many fields such as conferences, exhibitions and event planning, and these activities are widely used in various industries such as commerce, science and technology, education and culture. Therefore, graduates majoring in exhibition economy and management have great employment space in all walks of life.

2. International exchange platform: Exhibition activities usually require transnational cooperation, which provides students with rich opportunities for international exchange. In this process, students can learn about the cultures, customs and business habits of different countries and regions, and improve their intercultural communication ability.

3. Diversification of career choices: Graduates majoring in exhibition economy and management can choose to engage in exhibition planning, organization and operation, or they can choose enterprises and institutions in related industries to engage in marketing, public relations and human resources. In addition, you can also choose to continue your studies, pursue a master's or doctoral degree, and engage in teaching and scientific research.

4. High-paying position: Because the exhibition economy and management major involves knowledge and skills in many fields, graduates have strong comprehensive quality and innovation ability, so they have high competitiveness in the job market. Generally speaking, graduates majoring in exhibition economy and management can get higher salaries.

5. Entrepreneurial opportunities: Graduates majoring in exhibition economy and management have certain market sensitivity and innovative consciousness, and can look for entrepreneurial opportunities in the exhibition industry chain. For example, setting up exhibition companies and planning theme activities. In addition, with the development of Internet technology, online exhibition has also become a new field of entrepreneurship.