Traditional Culture Encyclopedia - Traditional stories - What's the advertising position?
What's the advertising position?
"Product placement" refers to an advertising method that integrates the representative audio-visual brand symbols of products and services into film and television or stage products, leaving a considerable impression on the audience, thus achieving marketing purposes. "Product placement" is a kind of advertising form that rises with the development of movies, TV and games. It refers to the deliberate insertion of products or representations of merchants in film and television plots and games in order to achieve a subtle publicity effect. Because the audience has a natural resistance to advertising, it is often much better to integrate goods into these forms of entertainment than to push hard.
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