Fresh supermarket prospects?

For a long time, China has been selling fresh products in the traditional agricultural trade model, and the model of the long supply chain, circulation links and other shortcomings, coupled with the impact of the backwardness of China's fresh refrigerated transportation infrastructure and other factors, resulting in China's fresh transportation loss rate is significantly higher than that of the developed countries, while the freshness of the rate is much lower than that of other countries. In recent years, the development of fresh food supermarkets represented by Yonghui Supermarket and Jiajiaoyue has greatly shortened the fresh food circulation link, ensured the quality and safety of fresh food products, and significantly optimized and improved the fresh food supply chain system, and the future of fresh food supermarkets will become an inevitable trend in China's fresh food consumption.

One, the domestic fresh food sales to farmers markets, supermarkets channel development is backward

Domestic fresh food sales are mainly through farmers markets, supermarkets, fresh food e-commerce and other channels, of which, the traditional farmers market is the most important sales channel, which accounted for 73%, much higher than other sales channels.

In addition, the modern fresh produce logistics supply chain model represented by Yonghui Supermarket and Jiajiahui Supermarket is also emerging, and the supermarket channel accounts for 22%, ranking second. However, compared with the United States, Germany and Japan, the supermarket channel accounted for 90%, 87% and 70% respectively, China's supermarket channel still has a lot of room for improvement.

Supermarket sales channel greatly reduce the logistics circulation link, will be the future development trend of fresh food

The traditional agricultural trade model of the circulation link is too complicated, while the supermarket fresh food sales model has direct procurement and direct operation, less circulation links, to ensure fresh food product quality and safety and many other advantages, can be from the scale of procurement, transportation equipment, refrigeration equipment The efficiency of the industry chain can be improved in the fields of large-scale procurement, transportation equipment, refrigeration equipment and so on.

In addition, compared with the development of foreign fresh food sales model is also dominated by supermarkets, it can be expected that the future supermarket fresh food sales will be the inevitable trend of domestic fresh food consumption.

--The above data and analysis are from Foresight Industry Research Institute China Cold Chain Logistics Industry Market Outlook and Investment Strategy Planning Analysis Report.