How to treat the "product placement" advertisements that frequently appear in film and television works?

In terms of marketing means, this is actually a very clever way. Incorporating brand identity into film and television works can leave a deep impression on the audience and achieve the propaganda effect of "moistening things quietly". This marketing method is the result of the rapid development of the Internet era.

However, if the product placement is very different from the film and television itself, it may lead to the tragedy of "a mouse excrement spoils a pot of porridge". The audience may also reject the product because of a strong sense of disobedience.

But if the advertisement is creative and eye-catching, it will leave a deep impression on the audience, thus completing an excellent marketing. For example, last summer's hit "Dancing" used the intermission of the drama series to implant the product into interesting stories, which looked playful and lovely. In addition to market influence, it is also conducive to the vividness and affinity of the actors in the play.

So far, it can be seen that product placement in film and television works has advantages and disadvantages. Interesting words may be used to divert attention, and redundant words will be unpleasant.