What are the marketing channel strategies?

1, direct channel or indirect channel marketing strategy

Direct selling channel, also known as zero-level channel, refers to the channel type in which products are directly sold by producers to consumers (users) without the participation of middlemen. Direct selling channel is the main type of product distribution channel.

Indirect channel refers to the sales channel where goods reach consumers or users from the production field through several middlemen, that is, producers resell their products to final consumers or users through several middlemen.

2. Long channel or short channel marketing strategy.

Long channel is a channel that reaches consumers through more than two intermediate links. The length of distribution channels depends on the number of circulation links or intermediate levels that commodities pass through in the whole circulation process. The more circulation links or intermediate levels, the longer the distribution channels.

3. Wide channel or narrow channel marketing strategy.

The width of the distribution channel depends on the number of the same type of middlemen used at each level in the distribution channel.

Extended data:

The development trend of marketing channel strategy;

1. The channel structure takes terminal market construction as the core. In the past, enterprises mainly focused on the middle and high-end sales channels, and launched sales work through market speculation and large household policies. When the market turns into a relatively saturated state, the requirements for enterprises change from "operating channels" to "operating terminals".

2. Channel members develop cooperative partnership. The traditional channel relationship is the relationship between "I" and "you", that is, each channel member is an independent business entity, aiming at maximizing individual interests, even at the expense of the overall interests of the channel and manufacturers.

3. The channel system has developed from pyramid to flattening. The sales channel is changed to a flat structure, that is, the sales channel is getting shorter and shorter and there are more and more sales outlets. Shortening sales channels can increase the control of enterprises over channels.

Baidu Encyclopedia-Marketing Channel Strategy