How can intangible cultural heritage demonstrate cultural confidence?

Chinese culture accumulates the deepest spiritual pursuit of the Chinese nation and represents the unique spiritual identity of the Chinese nation. Intangible cultural heritage has historical, literary, artistic, and scientific value. It is the main content of the dynamic presentation of excellent traditional culture in the contemporary era. It is the vein of cultural inheritance, the source of literary and artistic creation, and the soul of cultural creative design. Improving the level of intangible cultural inheritance and development is an important way and inevitable choice to strengthen cultural confidence and build a culturally powerful country.

"Intangible cultural heritage, especially traditional crafts, is connected to thousands of households, spread across cities and villages, and is closely related to people's production and life. It has the unique advantage of driving people in poor areas to find jobs nearby and at home, and is an important starting point to help targeted poverty alleviation. ” Chen Tong, Director of the Department of Intangible Cultural Heritage of the Ministry of Culture and Tourism, said that in order to thoroughly implement the spirit of the 19th National Congress of the Communist Party of China, fully implement the Party Central Committee’s overall deployment of poverty alleviation in deeply impoverished areas, and further promote cultural poverty alleviation, culture and tourism The Ministry of Education and the State Council Poverty Alleviation Office focused on the "three districts and three prefectures" in deeply impoverished areas, taking into account national-level poverty-stricken counties in some ethnic minority areas, and selected and determined the first batch of "intangible cultural heritage + poverty alleviation" key support areas to support the establishment of intangible cultural heritage poverty alleviation employment workshop.

"Intangible cultural heritage poverty alleviation fully relies on the unique advantages of traditional crafts to drive the poor labor force to nearby employment and stable income increase, gives full play to the role of culture in 'supporting aspirations and supporting intelligence' in the work of poverty alleviation, and helps the registered poor people in deeply impoverished areas to participate Learn traditional crafts, stimulate endogenous motivation, effectively promote employment, continue to increase income, and help targeted poverty alleviation." Professor Liu Kuili, honorary member of the Chinese Academy of Social Sciences and deputy director of the Intangible Cultural Heritage Expert Committee of the Ministry of Culture and Tourism, believes that intangible cultural heritage poverty alleviation is the key to poverty alleviation. To carry out the creative transformation and innovative development of traditional culture is to "open up one's own life based on the rules of the ancients", so that the most basic cultural genes of the Chinese nation can adapt to contemporary culture, coordinate with modern society, and be in line with the strategy of poverty alleviation. Goals fit.

"Intangible Cultural Heritage + Poverty Alleviation" can benefit the wider public, enhance the craftsmen's sense of honor and achievement, improve their brand awareness and re-creation awareness, and is more conducive to forming a good atmosphere and a good situation for the whole society to enthusiastically participate in the protection of intangible cultural heritage. . In addition, the focus of intangible cultural heritage poverty alleviation is in ethnic minority areas, which is conducive to mutual respect and appreciation of compatriots of all ethnic groups, close contact, harmonious coexistence, and common development.