What are the advantages of applets? What are the disadvantages? How much does it cost to apply for one?

Wechat applet is a popular product at present, which mainly has the following advantages:

First, the ready-to-use WeChat applet has the advantage of being ready to go. Compared with APP, it takes less time to start the program, and it can also be directly exited after use, occupying extremely low memory of the mobile phone, which will not increase the memory space of the mobile phone, and there will not be a large number of advertisements for turning on and off the mobile phone.

Second, the ability to establish private domain traffic with the advantage of applet can help businesses successfully establish private domain traffic and convert it with applet.

Third, you can create a closed-loop business. Because the WeChat applet is a part of WeChat, we can use the applet to create a business closed loop of WeChat-applet-WeChat official account-WeChat group to improve the conversion rate to users.

The following fees are required to apply for applets:

1. Registration fee

300 yuan, if you already have a certified official WeChat account, you can quickly register the authentication applet through the official WeChat account, and you can get rid of this authentication service fee.

2. Development cost

There are three ways to develop applets: independent development by enterprises, commissioned customized development and third-party platform templates.

Independent development: The development expenses are mainly the staff salary and office equipment of the development team, and the minimum investment is 40,000-50,000 yuan. We also need to consider the cycle cost and hidden failure cost. If the company's demand for small programs is particularly complicated, the development cost and time will definitely increase.

Commissioned customized development: In case of special customized development, it is necessary to provide solutions according to the current situation of enterprises and entities, because the functional requirements are complex and the fees are high, basically above 80,000.

Third-party platform template: If you choose an open platform of a third-party platform, you need to pay a service fee of several thousand yuan every year.

I hope my answer can help you!